Kasey Wang Email & Phone Number

Oslo, No

New York, Ny, Us

Translated complex requirements from internal stakeholders into comprehensive designs for website, print, digital, video, animation, illustrations, presentation decks, signage, email marketing campaigns, and more.Provided art direction across all digital and print designs, video production, product photoshoots, and design strategies to ensure they were in line with brand guidelines.Led a ground-up redesign of the uprocessing.com website using a UX/UI approach. Executed all aspects of the design process including competitive analysis, user research, ideation, design, testing, and copywriting. Contact conversion has grown threefold while overall website traffic has grown by 54%. Spearheaded UX/UI strategy in the development of the user interface for the in-house POS system, uServe. Responsible for conducting competitive analysis, sketching, wireframing, creating user flows, and final UI design. Researched, designed, and implemented an inbound marketing campaign that resulted in a ten-fold increase in overall first-page keyword rankings and leveraged evergreen content to drive thousands of visitors to the website and increase total annual traffic by nearly 20%.

New York, New York, Us

Took ownership of client design projects from initial proposal to final implementation. Projects included comprehensive brand identity design, website design, social media strategy, motion graphics, and more.Stepped in to lead a stalled design rebrand negotiation with a large national franchise client, KPOT, and successfully proposed, managed, and executed the rebranding on time and under budget.Played a major role in the ideation and execution of animations as part of a major email and social media strategy overhaul for a large national franchise, Hook & Reel, leading to a 31.2% decrease in average CPC.

Met with clients to establish goals and outline deliverables. Projects included logo design, brand identity design, email marketing design, print flyers, video editing, photo retouching, and website design.

Los Angeles, California, Us

Began as a design intern for UCLA Student Media's design department in 2015 and went on to join the Daily Bruin's design team as a layout designer. Collaborated across various departments within the paper to arrange the layout of stories and art for print issues of the Daily Bruin. Strict daily print deadlines required strong teamwork, efficiency, and accuracy.

Bachelor'S Degree, Economics

Ux Design