Dakoo Marketing Agency, founded by former Ogilvy executive, is a leading agency in e-commerce industry focused on helping brands grow profile, implement initiatives, and achieve sales goals through online marketplaces and social commerce.

Developing overall business strategy, financial performance, HR, product R&D, marketing and publicity, sales and CRM with the founder in line with stakeholder expectations.

• Building the Penguin Random House business brands, presence and profile in China through digital and analogue channels. • Leading internal and external corporate communications.• Being responsible for creation and execution of workable forward branding, publicity, and marketing plans for Penguin Random House local publishing and other projects.• Working closely with key online and offline stakeholders including media, retailers, importers, and libraries to secure promotional and… Show more • Building the Penguin Random House business brands, presence and profile in China through digital and analogue channels. • Leading internal and external corporate communications.• Being responsible for creation and execution of workable forward branding, publicity, and marketing plans for Penguin Random House local publishing and other projects.• Working closely with key online and offline stakeholders including media, retailers, importers, and libraries to secure promotional and sales support for local and imported products. • Developing and managing key media partnerships and relationships, and managing crisis communications.• Guiding consumer marketing and retail through engagement with key social networks and marketplaces. • Leading and managing digital content on owned channels, including web and social media.• Developing and leading the implementation of Penguin Random House digital strategy in China, in consultation with the Managing Director.• Developing regional merchandise program. Show less

• Developing adult publishing business in China through partnerships with publishers and online and offline distribution channels.• Being responsible for editorial, translation, design, marketing and sales.• Exploring new retail markets and channels.• Finding new customers through cross over products and events with brands from other industries.• Launching Penguin branded merchandise for sale for book lovers, and being responsible for research and product development, including… Show more • Developing adult publishing business in China through partnerships with publishers and online and offline distribution channels.• Being responsible for editorial, translation, design, marketing and sales.• Exploring new retail markets and channels.• Finding new customers through cross over products and events with brands from other industries.• Launching Penguin branded merchandise for sale for book lovers, and being responsible for research and product development, including design and production as well as sales performance. Show less

• Developing brand presence, publishing and other projects through online and offline platforms, media and events.• Creating and executing publicity and marketing plans through local and international networks for all products, both locally and imported.• Developing corporate gifts, promotional giveaways, and branding materials.• Leading internal and external corporate communications.• Developing CSR.• Curating exhibitions.

• Being responsible for digital audience development including websites, marketing, mobile, social & communities, brand development, partnerships, usually, but not always, screen-based.• Launching Penguin China's official website www.penguin.com.cn, the first bilingual consumer faced website of international publishers.• Launching pilot projects such as POD.

• Assisting the Brand Director in making company's brand strategy.• Maintaining relations between Genesis and domestic and oversea partners.• Collecting and clustering data on business and economic books for statistical analysis and reporting to the president.• Researching and analyzing the publishing trends and opportunities of HR and Training related markets.• Transforming into/from training programs to publications.• Writing business plans of the projects for discussion… Show more • Assisting the Brand Director in making company's brand strategy.• Maintaining relations between Genesis and domestic and oversea partners.• Collecting and clustering data on business and economic books for statistical analysis and reporting to the president.• Researching and analyzing the publishing trends and opportunities of HR and Training related markets.• Transforming into/from training programs to publications.• Writing business plans of the projects for discussion of decision-making board. Show less

• Assisting the General Manager in developing company strategies.• Supervising operations of all departments with regards to the company's standards.• Providing General Manager with information of all departments.• Being responsible for keeping a perfect coordination between all departments.

• Editing and proofreading books, both local and translated.• Acquiring Chinese simplified translation rights of books published in other languages by abroad publishers.• Developing partnerships with foreign publishers.• Assisting the President for special projects.