Sina Weibo College (SWC) is an official organisationfound by Sina Corporation which aims to promote andshare brand culture within the Chinese social medianetwork. It offers governmental departments,corporations and individuals professional training on howto approach brand communication and online marketingin a more effective and efficient way. The high-ratedcourse delivers the most authoritative Weibo products,statistics, cases and technology. Equipped withexperienced online marketing professionals, SWC giveseach company the most effective advice based on theindustry it is involved in, as well as its individualcharacteristics. Through this, SWC is able to promoteand improve the Weibo marketing skills of Chinese

Daodao----Tripadvisor China

Head of Marketing Department, responsible for branding/PR/Event/Product Marketing/Sales supprot; also worked as the chief special assistant to CEO on Internet Word-of-Mouth Marketing business of Daqi

The first official Chinese Website of NBA China, to promote NBA video games in China market. Was responsible for sports marketing including product marketing like fantasy game, live game etc., PR events, branding and sales support. Also support GM on global football/basketball game copyright negotiation and business.

• Maintained communication with more than 100 mass medias in China to build up corporate image• Organized and managed more than 60 medium-large press conferences and more than 30 events• Involved in managing PR crisis such as ‘SIN