Join the hotel during the pre-opening period, help hotel set up the opening price strategy, work out the hotel’s budget and set up hotels on the different booking channels, such as CRS, GDS and some of the 3rd party websiteGive suggestions to DOM on the hotel’s corporate rate and tour 2010/2011 pricing.Help reservations department with all the SOPs and Policy & ProceduresHelp hotel build up the PMS and Sales & Catering SystemWorking on the GDS Advertisements

• In charge of the Sales Department and make sure all the Sales Manager are perform the best.• Take a responsibility for the Marketing Plan and budget development for the Apartment.• Make sure all the necessary Sales action are taken in order to get the business for the Apartment and reach the revenue goal.

• Participate in the development of the Marketing Plan, all strategies and key tactical actions are developed to maximize revenue , Analyze effectiveness of strategies and key tactical actions and make the certain improvement if there is necessary.• Through the Room Inventory Control, Discount Allocation, Duration Control and the Market Mix Control to maximize the revenue.• Pay attention to hotel’s Profitability & Revenue opportunities, in charge all the room rate Of hotel, consults pricing for all market Segments ,recommend room allocations for All market segment• Responsible to monitoring all the prices in GDS, competitive set, internet, third party travel companies and CCC as well as in house rate. In charge of S&M since DOM was left in Sep. 2001.

Have a full hotel opening experience on setting up a Reservations Department and Market Service Department of Shangri-la Hotel Dalain: Writing the Training Program for the Reservations and Marketing Service, in terms of Hotel Knowledge, Telephone Sales and PMS, Marketing Service System… etc.After hotel opened, take a full responsibility of the daily operation of the Reservations Department and Marketing Service Department, Monthly Room Segmentation Forecast for next rolling 12 months, and assistant DOM to do the Hotel’s Marketing Plan, involved in setting up the rate strategic plan…etc. Further, I set-up the different rate systems for the hotel, thus to focus intensively on Yield-Management.

From 1993, after hotel has under the supervision of Shangri-La Hotel Management, The Reservations Department was belong to the Marketing Division. My main responsibilities is to handover the overseas business, the local FIT booking and to make a hotel’s budges and Forecast. I am also involved in the rate set up. To be the Market Service, I work out the different kinds of Market Service Reports which requested by the DOM Manual and write the Market Service Analysis Reports.

Under the SARA Hotel ManagementReservations Supervisor and Sales AssistantMay 1991 – Dec 1991 Reservations ClerkWork under the supervision of the expatriate Reservations Manager and trained by herDec 1991 – Jul 1992 Sales / Reservations AssistantAfter the expatriate Reservations Manager was left, I was responsible for handling and managing the daily operations in Reservations Department. Assisted the Sales Manager in doing the telemarketing and product site inspection to secure sales for the hotel.Jul 1992 – Jun 1993 Reservations SupervisorWas made responsible for Reservations as the Reservations Manager position was vacant. Reported to the Front Office and has the chance to attend their operations meeting. Became familiar with the procedures and tasks of the Front Office. Often relieved the Duty Manager, Business Center Staff or Telephone Operator staff when they were short-handed.