Ran Wang Email & Phone Number

Beijing City, China

Beijing City, China

Competitive research, gap analysis, digital marketing and CRM strategy planning, implementation planning, performance assessment systemServed client: Zanadu, Leping foundation, China Citic bank

Beijing City, China

In charge of Bestseller Group 5 brands Omni Channel CRM strategy; Manage and expand Bestseller group customer/member database; leverage with new technologies and partners to establish data capture & identify, labeling, marketing and tracking system under single customer view across multi-platform. Manage 5 brands’ VIP clubs operation, web/mobile site and system upgrade with coordinating multiple functional teams; do personalized communication and target marketing based on multi-dimension segmentationImprove digital customer experience; design and implement cross-field cooperative O2O campaigns with partners.Good performance on data capture, sales conversion, repeat purchase and cross-selling

Beijing City, China

In charge of brand clients’ digital marketing and CRM strategic plan and execution plan , including digital ecosystem strategy planning, consumer engagment planning, CRM business model estalishment, consumer portrait and labeling model establishment, member system design, customer lifecycle managment, marketing performance assessment system design and cost management model.

Beijing

CRM and Loyalty program strategy planning, program mechansim design and implementation management, quality controlTeam management and trainingProgram budget and cost managementClient farming and BD supporting

Beijing

Data insight analysisCRM and loyalty strategy planningCRM program mechansim design and implementation planningProgram health monitoring and improvement proposal

Beijing

Develop new client opportunity and collect client requirementProvide service solution based client requirement understandingDefine SOW. Quotation and contract negotiation.Internal resource coordinationMaintain long term client relationship.

Beijing City, China

Customer loyalty program and campaign executionReporting