As a Search Specialist for the Greater China Region, I am responsible for creating, delivering and executing the Search strategy and driving business growth for key clients across diverse industries, including Enterprise, Automotive, Tech, Gaming, Apps & Travel. Notable Clients I worked with include Alibaba, Tiktok, Didi, Xiaomi and Tencent.• Developed industry-specific search strategies and solutions that aligned with client objectives, and led conversations with clients to drive results through different stages of search engine marketing, including Plan, Pitch, Implement, and Optimize.• Conducted user research, market analysis, and competitive research to plan and execute market expansion for clients, ensuring maximum search coverage and conversions.• Expanded search coverage through keyword expansion, ads ideation and creation, and bid and audience strategy, leading to improved search engine ranking, click-through rates, and conversion rates.• Optimized SEM performance on various success metrics and KPIs, utilizing Google Analytics and other SEM tools to identify opportunities for optimization, and measure the impact of SEM campaigns.• Upskilled external partners such as media agencies and clients, as well as internal stakeholders, on various aspects of digital marketing and full funnel strategy.

Product Manager for PI Team(Partner Innovation) We work to bring the best of Google Technology to our Partners and create locally meaningful projects that impact culture through innovation • Focus on LLM Model(PaLM) and Immersive XR Stream (AR,VR)

• Assessed project viability by analysing Accenture’s sales, profitability and balance sheet positions using various financial models• Developed client business cases and value propositions to identify cost-saving opportunities, provided financial advice to the sales teams in assist of the bidding process. • Evaluated financial investment performance through the creation of valuation models, pricing models and the preparation of market and competitive assessments to contribute to Accenture’s bidding decision making• Executed due diligence on operational considerations, and coordinated with the legal team to define and mitigate financial and accounting risk• Conducted financial analysis including capital exposure, resource mix and financial deal shaping simulations

• Monitored and managed the portfolio through technical analysis and fundamental analysis• Assisted the team in financial modelling through the use of Excel and R • Conducted reports regarding market price movement in CMT industry

• Researched and conducted due diligence on 7 NGOs based in China and Hong Kong, and facilitated workshop to allocate a 150,000 HKD fund among NGOs based on social impact, sustainability, and fundraising capabilities• Established framework and finalized project management delivery of the NGOs

• Engaged and integrated business ideas with technology innovations to provide complete suite of tailored solutions for the small business• Able to recall technical specifications for a wide range of products.• Achieved sales record of $ 250,000 in three months • Collaborated effectively with teammates to build an effective working environment