Wangwei P. Email & Phone Number

上海

· Developed and implemented content strategies to increase brand awareness, engagement, and loyalty. · Established the qualitative and quantitative evaluation system for content and IP cooperation, including various evaluation indexes for variety shows, games, TV series, and other significant events to maximize the feasibility of campaigns.· Formulated a reasonable and clear delivery plan for the timely execution and management of any project, and curated all published content… Show more · Developed and implemented content strategies to increase brand awareness, engagement, and loyalty. · Established the qualitative and quantitative evaluation system for content and IP cooperation, including various evaluation indexes for variety shows, games, TV series, and other significant events to maximize the feasibility of campaigns.· Formulated a reasonable and clear delivery plan for the timely execution and management of any project, and curated all published content (images, video and written).· Briefed negotiation team to deliver the resource package and worked with the nego team to get the best rates and the most effective resources for clients.· Gathered feedback from clients and analyzed consumer behavior to define brand positioning. Conducted competitive research to identify strengths and weaknesses in accordance with the market trends.· Wrote project summary and reports, and processed the original data through visualization.Project #1 L'ORÉAL Paris Female Skincare CNY Campaign Project #2 L'ORÉAL Paris 2022 and 2023 brand annual plan Show less

· Led a 5-member-team of marketing people working on brand initiatives; measured and reported performance of marketing campaigns for brands, including Philips Beauty, Johnson's Baby, Listerine, and Lubriderm, with a high level of client satisfaction achieved.· Assessed and analyzed the data from KOLs to measure the success of campaigns and adjusted influencer marketing strategies accordingly. Monitored and optimized each KOL performance in different fields and offered corresponding… Show more · Led a 5-member-team of marketing people working on brand initiatives; measured and reported performance of marketing campaigns for brands, including Philips Beauty, Johnson's Baby, Listerine, and Lubriderm, with a high level of client satisfaction achieved.· Assessed and analyzed the data from KOLs to measure the success of campaigns and adjusted influencer marketing strategies accordingly. Monitored and optimized each KOL performance in different fields and offered corresponding briefs that are detailed to specified topics and style references. · Sourced and reviewed for the right influencer with the highest rate of return, evaluated the effectiveness of different social media channels and developed content that can achieve high clicks with intriguing titles and pictures, guide users to comment, reposted content in the fans group, managed communications with KOLs to build long term relationships with them.· Planned and executed e-commerce live streaming events and analyzed a large amount of sales data. Operated the live streaming account for one month, with the daily GMV exceeding 500k RMB. Show less

· Participated in media purchasing and launching projects such as Mondelez, Danone, and Perfetti Van Melle S.P.A. · Conducted consumer research and competition data analysis through advertise tools (Infosys, iResearch etc.), and assisted in the production and improvement of media strategy.