• Develop, maintain and execute marketing plan identifying potential target, required research, approach paths, contacts, pitches, timing and documentation supportive of office and client success;• Responsible for communication and development of overseas business, contract negotiation and signing, consumer maintenance work fixed;• Work cross-functionally, particularly with business development team, collaborate with marketing partners, manage different kinds of activities to achieve client’s requirement;• Conduct market research required for strategic decision support relating to target markets, market segmentation, analysis, competitive intelligence, product positioning and gather client insights concerning current; analyze and interpret data and inform/drive business decisions with analytics;• Lead the team to create presentations for partners and clients as needed. Make presentations to encourage participation/support in pursuit of strategic objectives;• Projects landed: Cooperated with David Beckham as ambassador to Ambrosial, Derrick Rose to PediaSure, Kaká, John Terry, Didier Drogba and Steven Gerrard to FIFA Online, Michael Owen to Carlsberg , Tencent offline activities with Rivaldo and Ballack, Youku interview with Eden Hazard and Paulinho.

• Offer suggestions & solutions related to the business operation to GM; also support evaluation on business resources/partnership opportunity;• Work with major management initiatives and projects to improve analysis & execution power to the process and conduct final review with the top management;• Provide a bridge for smooth communication between GM and internal departments; help GM to understand the current business situation;• Arrange visitors and correspondences with external parties, prepare calendars, scheduling meetings and appointments;• Organize purchase orders, payments and expenses related to GM;• Assist in coordinating activities across the organization, events and conferences.

• Participate in the development of Chinese market projects, recommend football coaches and youth training programs.• Establish and operate Chinese social media software, including Weibo and WeChat.• Contact relevant Chinese enterprises, football schools, football clubs, etc., and assist in establishing cooperative relations;• Translate club documents into Chinese;

• Adapt, Optimize, proof read and publish content on Tencent Sports as well as respective social media platforms.• Edit football games into video content.• Implement and maintain the website, day to day content management, uploading and copywriting.• Monitor social media, news channels and other communication channels for emerging news stories and overnight developments from other markets / the central team.• Supply and create new concepts for operations.• Support other editors by providing translations and transcriptions or sourcing freelancers.• Upload content to the content management system and social channels as required to support. the wider team and ensure smooth running of editorial workflow.

• Handle daily media enquiries to strengthening brand image by lending clothes, providing pictures and writing advertorials.• Help leader to manage relationship with key media (lifestyle, fashion, luxury, trade, art & design and general media categories) and KOL ( fashion, lifestyle, creative/design and art community KOL types).• Prepare media clippings and PR reports.• Provide competitor analysis and regular reporting on communications activities.• Join in the activities such like news release, sample release, responsible for coordinating the situation and media journalists and editors.

• Adapt, Optimize, proof read and publish content on Tencent Sports as well as respective social media platforms.• Edit football games into video content.• Implement and maintain the website, day to day content management, uploading and copywriting.• Monitor social media, news channels and other communication channels for emerging news stories and overnight developments from other markets / the central team.• Supply and create new concepts for operations.• Support other editors by providing translations and transcriptions or sourcing freelancers.• Upload content to the content management system and social channels as required to support. the wider team and ensure smooth running of editorial workflow.