Digital Marketing and Event Planing IP Building and developingPersonal Branding Lifestyle online Courses and Fans Club

Beijing International MBA at Peking UniversityGroup Account Director in Social Touch (08.2015-12.2015)Leading team (10 members) provide integrated digital marketing solutions with clients. Included Social media, APP cooperation, DSP, etc.Advertisement planning in Guardian Auction (06.2014-03.2016);

Led digital and PR teams (10 Persons) to provide SNS and O2O strategy for international clients, including Hilton WFJ, Star Alliance, Austria Tourism Bureau, Volkswagen; Planned and implemented offline events for Switzerland Tourism, Mammut Outdoor

 Worked on Samsung digital products MP3 and TV set online strategy, including AD mix, online & offline events cooperation, SNS, WOM, CRM, Video etc. Maintained MP3 product website. Involved website structure, new products launch, creative vision, member policy, consumer Q&A ,SEO etc. Participated in case-by-case program included Samsung cameral sponsored The Asia Game program Guangzhou, Hyundai SNS program, mobile phone WOM strategy and Samsung branding SNS-China standard Coordinated and led cross-functional teams servicing client accounts (average 5+ members) Supervised external venders/agencies for the best results Awarded 2011 ROI Digital Award Gold Medal for MP3 integrating promotion

 Mainly supported IT products centered on consumer group Maintained/ analyzed relevant media and database, managed /coordinated with clipping house report on industrial news Inspired media based on the good media relationship Marketing research in media group Implemented PR campaign