- Lead the product's go-to-market strategy, including market research, gathering user feedback, and iterating on marketing hooks to optimize engagement- Optimize product-market fit by running targeted marketing campaigns highlighting key value propositions- Lead the design and development of new app features, including product hypothesis formulation, user needs gathering, iterative prototyping, etc.- Developed growth idea evaluation framework to speed up product team's strategy formulation

- Led the go-to-market strategy through establishing a robust pipeline for lead generation and managing end-to-end sales- Secured enterprise contracts exceeding $2 million and multiple pilot projects

- Sourced deals by leveraging industry contacts and demo day events to expand the fund’s investment opportunities- Performed due diligence on potential portfolio companies to assess financial viability and growth potential

With a focus on venture capital fund and other asset management clients' financial audits.