I began my journey in the creative field with a Diploma in Product Design from Nanyang Polytechnic in 2004. Known in the industry as 'Wansmoof', I have been a full-time dance educator and trainer since 2008, infusing creativity and passion into everything I do. My journey took an exciting turn in 2016 when I co-founded Styles From Beyond (SFB) Clothing, a brand that embodies the spirit of dance and design.In 2021, I joined Neu Entity, a branding and marketing agency, as a Creative Consultant. I managed branding and social media marketing for a diverse range of clients, from non-profit organizations like Red Cross Singapore to F&B, SMEs and e-commerce businesses.Recently, in 2023, I was appointed to lead the marketing team at Neu Entity, a role that allows me to leverage my creative and strategic skills to build the agency's marketing presence. Now, as I set out to explore the many possibilities of branding and marketing, I am committed to sharing the knowledge I've gained. I'm creating content to help individuals and businesses alike learn and improve their branding strategies. My goal is to empower others to tell their unique stories and build their personal and business brands.