Wanting Chen Email & Phone Number

中国 上海市

-Project management: In charge of brand promotion, coordinated the planning of new products communication programs, responsible for down beddings and other integrated marketing projects, reached a 90% of new sales-Market research: responsible for the brand “BedSure”, researched and analyzed the general market trend, predicted the growth and development, collected the US users’ reviews and feedbacks and completed reports based on analyses-Electric Heating IMC Project: responsible for the pre-research for 2022 electric heating product integrated marketing, in charge of SBV creative script output, TikTok, Reddit and other social media platform data collection, recreated exposure contents and hit 1.5 billion views

中国 上海市

-Engaged in planning the whole processes of two projects, namely, Anchor Annual Cooperation Case (millions involved), User Investigation of Xiachufang’s Ovens in 2021;-Media Planning: Compiled communication plans and synergized resources according to requirements of customers. Responsible for writing of plans and business attraction with a bid winning rate of 65.3% in platform activities;-BD: Designed new BD forms, negotiated with Buydeem for cooperation. Investigated its communication competences and user pain points; drafted brand research report and proposed communication strategies; -Market Analysis: Performed market investigation on Anchor, and analyzed customer demands and pain points on dairy products by using SWOT analysis. Explored cooperation opportunities between Anchor and Xiachufang. Compiled communication schemes; -Brand Investigation: Collected materials and carried out market research on ovens’ users. Researched on industry trends and user demands, and analyzed user data. Identified the advantages and opportunities of ovens’ communication in Xiachufang. Wrote investigation reports, and put forth strategic suggestions on communication for each brand;

中国 北京市

-Planned BeiGene Annual Convention, Alcon Expo Booth and other activities. Engaged in selection of activity themes, design of activity links, proposal of creative ideas, writing of schemes, etc.; -Complied schemes for bidding for BeiGene Annual Convention, Takeda Annual Convention, Novo Nordisk Dinner, Johnson&Johnson Chest Queen Ceremony, Medtronic and other projects, with a a bid winning rate of about 53%;-Communicated with General Manager of BeiGene to determine themes, processes and creative links. Responsible for drafting video scripts and English speeches, shooting videos, coordinating with relevant personnel, etc. Successfully realized online and offline linkage among four branches of BeiGene in 2021;-Planned creative schemes for Alcon Expo Booth. Designed 3D models, moving lines in collaboration with Beautification Department and Sales Department. Compiled schemes, video scripts and H5 plans for the Alcon Expo Booth. Involved in the setup of booths;-Achievements: The S-level performance for new employees of Unithought was graded in 2020;

Master Of Arts - Ma, Media And Creative Industries, Distinction

Activities and Societies: Collaborative Project-Death Education, Team Project -Collected literature related to "death education".

Bachelor'S Degree, Biology Science, Gpa4.5/5

Activities and Societies: Debate Team of the FAFU, Captain -Organized various activities, and was responsible for developing activity.