Wanting Yang Email & Phone Number

Hong Kong, Hong Kong Sar

Beijing City, China

Initiate, lead and manage all aspects of the development of the automatic marketing intelligence platform that helps products (e.g. Tiktok, Vigo Video) grow an international user base to over 500 millions.• Product Owner - Establish and launch the industry-first marketing automation platform which handles our $X Billion ad budget across Facebook and Google, taking Bytedance’s product family to reach 1.5 billion MAU and successfully expand into 150 global markets within less than a year;o Develop a strategic ad management system through API integration that automatically manages over 100 thousands of campaigns per day, leading to a 400% YOY growth in downloads for TikTok and making it the most downloaded app of Google Play and Apple Store;o Design and build an AI-based recommendation engine which powers a scalable creative production process that turns our millions of UGC videos into customized ad creatives; create and define country-specific strategies for over 10 countries, driving a 27% increase in ad conversion rate;o Build internal BI tools that enable a team of 230 people to monitor and analyze marketing performance and make better data-driven decisions;o Define and execute the product strategy based on data analysis, A/B tests, user interviews, and market research to enhance our user acquisition capabilities. Features and solutions include rule engine, bulk edit tool, and KPI alert bots, which scales the marketing efforts with a higher ROI while saving the company 40% in monthly agency costs;o Coordinate with a cross-functional team of engineers, data scientists, account managers, and UI designers during the product development process and serves as an internal ad product/API expert to provide daily tech guidance and support as needed;o Serves as the primary POC for Facebook and Google where I gather feedbacks and identify addressable opportunities to influence their ad product roadmap, e.g. Dynamic Ad for Entertainment, Ad Relevance Score, etc.

Greater New York City Area

Clients: CNN, ESPN, Time Inc, Hearst, Condé Nast, Fox News, etc. • Help establish, maintain and grow existing publisher partner relationships.• Support Account Managers with regular client deliverables including widget set up, ad units screenshots, A/B testing, performance reports, revenue projections etc. by working closely with a broad range of internal teams (Technical AMs, Business Intelligence, Sales and Product).• Monitor and troubleshoot widget issues to ensure optimal performance.• Prepare daily/monthly/quarterly/ad-hoc reports and identify upsell opportunities as needed.• Assist in preparing account review slides that include widgets performance, key data points, and optimization recommendations.• Learn Outbrain's latest product offerings, features and initiatives.

Greater New York City Area

• Assist in the preparation and execution of Connections NYC 2016, an annual creative tradeshow held around the world with more than 50 exhibitors and 1000 artists registered• Research and post new advertising campaigns on the online creative resource LA Creative daily to promote our clients; prepare contents for weekly newsletter• Manage and develop contact lists of clients, brands, advertising agencies, etc. for sales team; coordinate and correct Le Book database listings

Beijing City, China

Client: Jaguar Land Rover• Drafted daily posts for Jaguar Land Rover on Weibo, performed monthly audience analysis reports and created tailored content to effectively interact with target consumers• Monitored and identified auto industry trends and developed appropriate strategies on social media campaigns. Grew 3,000 Weibo followers in two months• Assisted in the planning of Jaguar Land Rover China Children & Youth Launch Ceremony; more than 30 news media came and covered the event

Master Of Science (M.S.), Media Management

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: 2011 Shanghai University Students TV Festival