1. Industry Trend Analysis and Market Analysis: Conduct market scans and industry analysis for key home appliance categories to capture trends and consumer behavior insights. Perform multi-dimensional analysis of potential brand clients to provide strategic guidance for sales and planning teams2. Commercial IP Product Creation and Management:Propose commercial IPs that can be used for brand integrated marketing, combining platform features and advantages with commercialization goals. Coordinate the implementation of commercial IPs. 3. Commercial brand & marketing planning proposal and management:Complete brand integrated marketing plans including but not limited to market analysis, brand and competitor analysis, communication strategy and creative direction, platform implementation form and interactive activity.4. Team managementAs the leader of the planning department, manage and assign tasks to the planning team, coordinate and communicate across departments, evaluate team performance, and control the overall proposal.Key clients including: SIEMENS, BOSH, DURAVIT, TOTO, PANASONIC, SAMSUNG, FUJI, COLMO, FOTILE, ARROW and so on.

1. Participated in the company‘s important annual pitches of Mercedes-Benz, Volkswagen ID series and CHAN GAN NEV. Job responsibilities include but not limited to market analysis, competitive product analysis, demographic analysis, insight analysis. Identify brands or products’ challenges and opportunities through strategic thinking derivation, work closely with creative and account teams under the overall planning of the project leader, and deliver strategy-related deliveries according to the timetable.2.Responsible for or participate in the daily strategy-related work required by clients such as Chery, Mengniu， Mercedes-Benz AMG EQS 53, etc. Works includes new launch strategy, campaign communication strategy, b rand naming and positioning, product naming and positioning, consumer analysis and insight, decks writing and project proposal, etc.

1. Brand incubation and extension:As the project leader of the shareholder company, completed and led the whole process of the company and financial products from "0" to "1", and participated in the formulation of the company's market strategy, the industry research, and business negotiations. According to the different financial products, complete the financial products positioning, pricing, marketing plans to meet the clients' requirements.2.Marketing of financial products, key clients and channels: Developing and maintaining the core clients and financial institutions to complete product marketing and implementation. Responsible for the business negotiation and product launching, setting out the supply-chain financial products suitable for the business form of clients. Formulating the landing progress of the financing product in the enterprises, introducing fund into the issuance of structured finance products, and to achieve long-term cooperation ecology benefit.3. Coordinating complex projects:As the project leader, organized the coordination work between multi-agencies and cross-departments, took charge of the declaration，implementation and issuance of the asset-back securitization and other financial products during the whole process. By the end of 2020, had obtained more than CNY 77.9 billion of permission from the stock exchanges, and issued more than CNY 27.8 billion products.

1. Generate brand visual marketing strategy according to product characteristics and tonality:Through market research, combining with the brand and product positioning, set the brand visual strategies, including KV and POSM. Conduct regular analysis of competitive products, understand the latest trends in the industry, and develop more attractive brand visual plans based on brand strategy.2.Responsible for brand Visual Management System: Organize and initiate brand related creativity, graphic design and TVC theme, tonal and visual expression. Give clear brief to agencies about the brand creative ideas, and supervise the filming program. At the same time, align the work with the foreign brand-owner. 3. Organized and participated in integrated marketing events:Coordinate complex integrated marketing projects involving multiple participants, be able to effectively disassemble tasks and organize the landing and implementation. Control the overall project roadmap, and coordinate the team members and progress of the event. Review the data and event results, to provide a logical and comprehensive final report.4. Budget and tender management:According to the overall budget of the brand, break down the budget related to brand visual management. Responsible for the suppliers’ recruitment, project tender, set the evaluation criteria.

1. New product research and incubation，Making brand strategy:Organize the consumer research, setting the research screening conditions, form, process, structure and questions. According to the research result, positioning the new products, decide the marketing strategy of products, packages and POSM. Successfully organized the crowdfunding of the company's products on the famous American crowdfunding website Indiegogo, managed the design of the crowdfunding page and related content.2. Brand visual management:According to product and brand strategy (earphone, virtual reality), work with designers to develop the VI, UI of APP, brand logo, e-commerce pages and offline display materials, etc. Organize the graphic design and TVC shooting of the brand and products. 3. Organize brand events and marketing activities:Plan and organize the brand activities in large-scale exhibitions and press conferences. Expand and maintain the relationship between the brand and major partners.

1. Participate in the development of brand marketing strategy, communication and media strategy and budget management：Participate in the annual brand marketing budget planning, and responsible for the brand marketing cost control. Work with media management center to determine the annual/quarterly/monthly media communication plans; Responsible for the planning/production of the brand communication content.2. New product launching：Make product launching plan, decide the theme of the event, the key vision and packaging according to the brand strategy. Monitor the listing process, and track the result. Review the product and profit structure of the brands regularly, and lead the updating of existing products and the design and development of new products.3. Responsible for brand vision management, design and other related work：Completed the promotion activities of the brand, responsible for the design of the brand KV, POSM, online and terminal visual elements, and brief the guidance for use to trade marketing team. Work with the 4A company of the idea of TVC and the implementations.4. Organize and plan integrated and digital marketing events：Cooperate with PR company to set the brand online communication plan and supervise the PR agency’s outcome, such as brand sponsorship of Zhang Huimei concert tour, press conference, brand spokesperson release, etc. Work with digital media agency to develop online marketing project, such as H5 interactive pages, WeChat platform interactive games, etc. As the sponsor of the Tencent online entertainment program, developing the embedded marketing idea and plan. Communicating with Universal studio to develop the brand campaign along with the film "Minions" released, including related TVC, packages and poster design, online and offline campaign.

-Provide our valuable clients with the reliable and efficient customer service-Plan and settle tailored itineraries for customers in Europe-Cooperate and negotiate with our up and down stream business partners.-Provide valuable and commercial business ideas: summer student camp in the UK and Chinese VIP Travel Package for UK residents.-Able to organize and carry out business plan rationally under time pressure as a team leader.

----Designed and hold one of the biggest Chinese singing competitions "Manchester Idol II" this winter. Processed the structure and mapping of it. Improved communicating skills with sponsors to procure more fund. Forecast the revenue and cost of the events and make finance management, including market volume, venue. Located our resources including venue and equipment hiring, staff and work division, promotion method and effect, fund used and so on. Controlled the cost before and during the event. Ensured the event running efficiently and manage total quality of it.----Organized ticket sale of big events and travel including the advertising and record tracking. Finished work targets under pressure.----Organized travel group which more than 200 people and setting the routine as well as travel leader and guide. Analyzed the potential market for travel group. Researched and decided the routine of the traveling.----Posters design of big events and travel campaign----Manchester Chinese New Year Performance stage organized and directed as vice director. Coordinates performers with the director. Arranges the schedule of the performances under ambiguity situations.---- Supervised official website of CCIS