• Organized and summarized data on various immigration programs in the US and Canada, including requirements, advantages, and applicant demographics• Analyzed the company's social media data, assessing account performance with metrics like video views, watch time, audience demographics, and changes in homepage visitors to assess the accuracy of content targeting• Determine conversion rates by video metrics and follower growth, identify trends and saturation levels by comparing with similar content creators, provide recommendations for account improvement• Created customer profiles based on data, including gender ratios, geographical locations, age distributions, and user interests, to enhance targeted marketing strategies• Pulled and reported data from numerous databases to perform ad hoc reporting and analysis• Conducted Web/Product Traffic analysis using Google Analytics to monitor and optimize the company's website performance, track user behavior, and generate actionable insights for improving user engagement and conversion rates

• Guangdong Advertising Group Co., Ltd is a publicly listed company specializing in providing comprehensive advertising and marketing solutions• Examined industry market trends by conducting competitive product analysis, demand and supply analysis, SWOT analysis, and in-depth industry research for 14 brands and products• Forecasted visitation volume by analyzing monthly tourism data (visitor characteristics, expenditures, etc.) at city level for the top 5 major marketing areas in China• Optimize the marketing funnel through marketing campaigns to effectively increase the conversion rate of potential customers• Utilized social media platforms for brand product promotion, customer interaction, and advertising, and employed video marketing to publish and promote video content, attracting viewers and potential customers (Digital Marketing)• Conducted in-depth analysis of brand products and evaluated consumer profiles of more than 100 third-party partners across four different social platforms for varying levels of promotion (Affiliate marketing)• Leveraged live streaming analytics to drive product sales, developed and implemented data-driven strategies by analyzing key performance indicators such as transaction volume and viewer engagement from influencer live streams• Social media campaign to generate more business leads, conceived and executed 'Scarf DIY' face-to-face event to attract the target demographic, leveraged social media platforms for promotion, resulting in a significant enhancement in brand awareness and the development of potential customer leads