Yap Wan Xiang Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur

Selangor, Malaysia

• Write and publish 2 to 3 original articles daily through Content Management Systems• Conduct simple keyword research and follow SEO guidelines to increase web traffic• Shoot videos at media coverage event and trendy locations to create lifestyle videos with the intention to create viral posts• Edit videos with Premiere Pro optimized for Facebook and Instagram format• Observe and study social media and Google analytics data to better understand audience behaviour and performing… Show more • Write and publish 2 to 3 original articles daily through Content Management Systems• Conduct simple keyword research and follow SEO guidelines to increase web traffic• Shoot videos at media coverage event and trendy locations to create lifestyle videos with the intention to create viral posts• Edit videos with Premiere Pro optimized for Facebook and Instagram format• Observe and study social media and Google analytics data to better understand audience behaviour and performing posts• Identify audience’s needs and gaps in our content, ideate and introduce new content• Ideate and create original meme content with Photoshop and Premiere Pro• Edit thumbnails and photos in the articles or social media posts with Photoshop• Edit videos or gifs for the articles and the page with Premiere Pro, After Effects and other online toolsSelected achievements• Original idea “Malaysia is Now ‘Complete’” article went viral, attaining over 7,500 link shares• Written over 10 sponsored articles for clients, and produced 10 video content• Genting Zouk video and article have a combined of over 7,000 shares• Christmas and Chinese New Year videos and articles have a combined of over 2,000 shares• Dukun (2018) movie review got retweeted by the studio itself, Astro• Live stream election result and various post-May 9 articles garnered almost 2,000 Page Likes within a few days, attaining an overwhelming 5 million traffic• Launch the Facebook page into steady growth with daily engaging content as the only executive in the team Show less

Osaka, Japan

• Manage a video shooting trip to Osaka, Japan with a team of 4• Create media plan with content pillars and ideate video content• Strategize content and brand plan with the medium focused on social media• Scout for videographers and choose the best crew for the project• Finance manage day-to-day expenses in Osaka• Copywrite scripts and advise art direction on the videos

Kuala Lumpur, Malaysia

• Ideate taglines and brand identity for startup brands and execute SEO-friendly write-up for websites• Get briefed and discuss with client to create and structuralize brand story • Create ‘pitches’ that identify business challenge and present solutions with creative and strategic directions in several content pillars to win new businesses for the company• Communicate with designers to execute creative content for social platforms• Execute media buys on Facebook and… Show more • Ideate taglines and brand identity for startup brands and execute SEO-friendly write-up for websites• Get briefed and discuss with client to create and structuralize brand story • Create ‘pitches’ that identify business challenge and present solutions with creative and strategic directions in several content pillars to win new businesses for the company• Communicate with designers to execute creative content for social platforms• Execute media buys on Facebook and Instagram• Monitor and report social performance and media buys’ effectivenessSelected achievements • [Client: Eureka, Fobo Tag, JW Sdn Bhd] Successfully launched 2 functioning websites and helped to develop write-up for 3 websites • Successfully attained 2 new businesses by using the developed ‘pitches’ decks • [Client: Pudu Ria Florist] Attained leads that converted into workshop sign-ups (sales), achieving definite ROI• [Client: Gtech Malaysia] Materialize business into a brand with social media content. Successfully attained sales through effective media buys. Show less

Kuala Lumpur, Malaysia

• Strategize brand plan to penetrate the market in digital space• Plan and execute marketing campaign to spread brand awareness and acquire new users• Head of content team who execute and also supervise juniors or freelancers in art direction and messaging • Execute media buys with Power Editor, monitor the adverts’ effectiveness and make swift amendments to fully optimize for greater results • Monitor customers’ behaviour via Google Analytics and Facebook’s Pixel to strategize… Show more • Strategize brand plan to penetrate the market in digital space• Plan and execute marketing campaign to spread brand awareness and acquire new users• Head of content team who execute and also supervise juniors or freelancers in art direction and messaging • Execute media buys with Power Editor, monitor the adverts’ effectiveness and make swift amendments to fully optimize for greater results • Monitor customers’ behaviour via Google Analytics and Facebook’s Pixel to strategize necessary changes in the conduct of business and marketing plan• Update web to boost SEO by creating regular blog content• Generate biweekly EDM to sustain current users’ web engagement• Evaluate pitches that influencer/advertising agencies made and suggest the best suitorSelected achievements • Raised over 4,000 Facebook followers, reached out to half a million audience and increased web visits by 8 times during campaign period; sustained the business with healthy amount of users to test launch its service within the first 4 months Show less

Kuala Lumpur, Malaysia

• Build and execute social media strategy through competitive research, benchmarking, and audience identification• Generate and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action• Work on 'pitches' to try to attain new business for the agency• Work closely with designers and copywriters to come out with social content or campaign structure to enhance clients’ digital presence• Ideate social… Show more • Build and execute social media strategy through competitive research, benchmarking, and audience identification• Generate and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action• Work on 'pitches' to try to attain new business for the agency• Work closely with designers and copywriters to come out with social content or campaign structure to enhance clients’ digital presence• Ideate social content by leveraging on contemporary viral content and trends• Shoot photographic, videographic or cinematographic content for the client and co-lead the creative direction until development stage ends• Edit photos and videos into digital, Facebook and Instagram friendly content via Photoshop and Adobe Premiere Pro• Present creative work to clients for approval or modification• Liaise with client on day-to-day work and campaign related communications• Prepare and present a monthly social report to the client that analyzes social media metrics, insights and suggest improvement strategiesSelected achievements Client: Sunway Pyramid• Met client’s key performance index in achieving 30,000 new fans and maintained an overall 5% engagement rate on Facebook • Managed a half a million users giveaway program that reward User Generated Content posters and posts achieved an average 10% engagement rate• Completed more than 12 monthly reports• Videos shot, edited and posted achieved over 111,000 views in total, mostly without media buy Show less

Ohio, United State Of America

• Make, confirm and keep records of guests’ room reservation and availability using computers• Issue room keys and escort instructions to bellhops or rooms• Contact housekeeping or maintenance staff when guests report problems• Verify guests’ credit, and establish how the customer will pay for the accommodation• Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or… Show more • Make, confirm and keep records of guests’ room reservation and availability using computers• Issue room keys and escort instructions to bellhops or rooms• Contact housekeeping or maintenance staff when guests report problems• Verify guests’ credit, and establish how the customer will pay for the accommodation• Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment• Record guest comments or complaints, referring guests to managers as necessarySelected achievements • Started as a Housekeeper and got promoted to a Front Desk Attendant because of capability to speak English fluently with the American folks Show less

Petaling Jaya, Selangor

• Teach students’ academic work and supervise students’ artwork• Read or narrate stories to students• Prepare course materials such as syllabi, homework assignments and handouts• Inform parents about students’ behaviour, academic and artwork improvement and meals intakes dailySelected achievements • The children’s favourite playmate• Made every child eat broccoli at meal time

Puchong, Selangor

• Achieve sales target set by managers• Determine customers' financial services needs and prepare proposals to sell services that address these needs.• Resolve customer complaints regarding sales and service• Approach and contact prospective customers aggressively and confidently to present available services and persuade them to try our services• Travel from places to places to seek prospective customers in roadshows or walk-in to their workplaces

Bachelor Of Arts (B.A.), Writing And Journalism

Literature, film, writing, and journalism studies

Pre-University Certification, Social Sciences

Studied the basic of writing and social theories.