Growth Marketing, Brand Strategy And E-Commerce Manager
Current- Lead the rebranding of the brand (DD-101) and products to support brand expansion and business growth. - Responsible for planning, managing and executing sales and marketing strategies, campaigns in e-commerce channels to drive growth and retention.- Conducted extensive research to uncover insights across markets and cultures, optimising brand exposure.- Analysed the effectiveness of e-commerce marketing and advertising budget by channel to maximise ROI. - Other responsibilities include: managing and executing offline marketing initiatives and digital marketing operations including content planning and creation, community engagement, digital advocates collaboration, consumer engagement and tactical campaign execution. - In charge of building the online presence and sales platform for DD-101's key products since December 2019, including the official online web store, 3P marketplaces like Shopee, Lazada etc.
