Sandy Tang

Sandy Tang Email and Phone Number

Marketing Operations Senior Analyst at Keysight Technologies @ Keysight Technologies
N/A Santa Rosa, CA 95403 United States
Sandy Tang's Location
New York, New York, United States, United States
Sandy Tang's Contact Details

Sandy Tang personal email

n/a
About Sandy Tang

A detail-oriented and committed data analyst who is passionate about digital marketing. My expertise in SQL and Google Analytics allow me to conduct deep consumer behavior analysis that uncovers trends and craft effective multichannel marketing strategies. Feel free to reach out to me at : ✉: sandytang56@gmail.com.

Sandy Tang's Current Company Details
Keysight Technologies

Keysight Technologies

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Marketing Operations Senior Analyst at Keysight Technologies
N/A Santa Rosa, CA 95403 United States
Website:
keysight.com
Employees:
10
Sandy Tang Work Experience Details
  • Keysight Technologies
    Marketing Operations Senior Analyst
    Keysight Technologies Sep 2023 - Present
    Santa Rosa, California, Us
    • Transform and clean account-based data to enable advanced analysis that informs strategic decisions in campaign performance and budgeting.• Deliver monthly analyses on lead conversion and account-based performance, offering actionable insights to refine B2B go-to-market strategies.• Collaborate with cross-functional teams to design omnichannel dashboards, offering real-time insights into account lifetime value and sales performance.• Design and automate Asana workflows to streamline cross-team collaboration and create project management dashboards for tracking project status, identifying bottlenecks, and enhancing operational efficiency.
  • Kulur Group
    Senior Data Analyst
    Kulur Group Nov 2023 - Present
    Expand the agency’s data capabilities by optimizing the tech stack to meet customer needs and developing robust workflows for reporting.Mentor interns and junior data analysts in advanced analytical techniques, including social listening, website performance evaluation, dashboard creation, and trend analysis.Develop comprehensive data models to evaluate customer behavior, campaign efficacy, and market dynamics, driving informed strategic planning efforts.Utilize social listening tools to monitor online conversations, sentiment analysis, and competitor activities, enabling strategic decisions in marketing campaigns.
  • Architectural Digest
    Senior Analyst
    Architectural Digest Jun 2022 - Sep 2023
    New York, New York, Us
    • Composed SQL queries to analyze user behavior trends across multiple audience touchpoints (website, social media, email, etc.) and crafted multi-channel strategies to maximize engagement and traffic volume.• Conducted KPI forecasting by evaluating historical performance and collaborating with cross-functional teams to establish KPI benchmark.• Created interactive and user-friendly dashboards on Looker studio, tailoring performance data to the specific needs of each team.• Offered monthly SEO and content efficiency recommendations to the commercial, editorial, and social teams across 15+ global markets.
  • G&S Business Communications
    Senior Web Analyst
    G&S Business Communications Mar 2022 - Aug 2022
    New York, New York, Us
    • Established key measures of success for marketing campaigns and analyzed historical data to forecast campaign performance.• Designed web performance reports to analyze user behavior and conducted A/B testing to validate hypotheses aimed at enhancing traffic volume and engagement.• Managed data quality within Google Analytics across 15 accounts and collaborated with web developers to set up custom event tracking in Google Tag Manager.
  • G&S Business Communications
    Junior Performance Marketing Analyst
    G&S Business Communications Jun 2021 - Mar 2022
    New York, New York, Us
    • Led data-based conversations across 20+ accounts by defining KPIs that align with the clients’ business goals and implementing multichannel marketing strategies.• Created campaign performance reports that identify user behavior across organic and paid channels and provided recommendations to optimize conversion rate.• Conducted social listening analysis by examining online conversations to extract brand sentiment, identify emerging trends, and conduct competitive analysis.
  • Beacon Building Products
    Ecommerce Specialist
    Beacon Building Products Mar 2021 - Jul 2021
    Herndon, Virginia, Us
    • Collaborated with the creative and sales team to drive revenue and manage customer relationships of more than 5000 accounts.• Conducted research to optimize the user experience and develop e-commerce strategies that increased the conversion rate by 70% in one month.
  • Denny'S
    Marketing Coordinator - E-Commerce & Delivery
    Denny'S Jun 2019 - Mar 2021
    Spartanburg, Sc, Us
    • Utilized A/B testing and consumer analysis to develop marketing promotions that increased off-premise sales by 174% in one year.• Managed the team's budget of over $1.4MM by providing project expenditure forecasts and successfully reduce spending by $50k.
  • Lionsgate
    Student Marketing Consultant
    Lionsgate Jan 2019 - May 2019
    Santa Monica, Ca, Us
    Worked with Lionsgate in a marketing scholar team of eight to utilize insights derived from marketing survey, focus group and data analysis for the development of a new product category.

Sandy Tang Skills

Leadership E Commerce Social Media Public Speaking Salesforce Microsoft Powerpoint Data Analysis Sales Operations Market Research Stress Management Market Penetration Excel Oracle Interactive Marketing Microsoft Office Microsoft Word Sales And Marketing Customer Insight Google Adwords Professional Marketing Microsoft Excel Customer Service Google Analytics Social Media Marketing Management Rstudio

Sandy Tang Education Details

  • Harvard Extension School
    Harvard Extension School
    Finance
  • University Of South Carolina Darla Moore School Of Business
    University Of South Carolina Darla Moore School Of Business
    Marketing
  • City University Of Hong Kong
    City University Of Hong Kong
  • Pan American Christian Academy
    Pan American Christian Academy
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Sandy Tang

What company does Sandy Tang work for?

Sandy Tang works for Keysight Technologies

What is Sandy Tang's role at the current company?

Sandy Tang's current role is Marketing Operations Senior Analyst at Keysight Technologies.

What is Sandy Tang's email address?

Sandy Tang's email address is st****@****ons.com

What schools did Sandy Tang attend?

Sandy Tang attended Harvard Extension School, University Of South Carolina Darla Moore School Of Business, City University Of Hong Kong, Pan American Christian Academy.

What skills is Sandy Tang known for?

Sandy Tang has skills like Leadership, E Commerce, Social Media, Public Speaking, Salesforce, Microsoft Powerpoint, Data Analysis, Sales Operations, Market Research, Stress Management, Market Penetration, Excel.

Who are Sandy Tang's colleagues?

Sandy Tang's colleagues are Saik Liang Tay, Rishi Jarral, Han Chern Hoe, Edward Maton, Esther S. R., Victor Chiu, Wong Wei Jing.

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