Sandy Tang Email & Phone Number

Santa Rosa, California, Us

• Transform and clean account-based data to enable advanced analysis that informs strategic decisions in campaign performance and budgeting.• Deliver monthly analyses on lead conversion and account-based performance, offering actionable insights to refine B2B go-to-market strategies.• Collaborate with cross-functional teams to design omnichannel dashboards, offering real-time insights into account lifetime value and sales performance.• Design and automate Asana workflows to streamline cross-team collaboration and create project management dashboards for tracking project status, identifying bottlenecks, and enhancing operational efficiency.

Expand the agency’s data capabilities by optimizing the tech stack to meet customer needs and developing robust workflows for reporting.Mentor interns and junior data analysts in advanced analytical techniques, including social listening, website performance evaluation, dashboard creation, and trend analysis.Develop comprehensive data models to evaluate customer behavior, campaign efficacy, and market dynamics, driving informed strategic planning efforts.Utilize social listening tools to monitor online conversations, sentiment analysis, and competitor activities, enabling strategic decisions in marketing campaigns.

New York, New York, Us

• Composed SQL queries to analyze user behavior trends across multiple audience touchpoints (website, social media, email, etc.) and crafted multi-channel strategies to maximize engagement and traffic volume.• Conducted KPI forecasting by evaluating historical performance and collaborating with cross-functional teams to establish KPI benchmark.• Created interactive and user-friendly dashboards on Looker studio, tailoring performance data to the specific needs of each team.• Offered monthly SEO and content efficiency recommendations to the commercial, editorial, and social teams across 15+ global markets.

New York, New York, Us

• Established key measures of success for marketing campaigns and analyzed historical data to forecast campaign performance.• Designed web performance reports to analyze user behavior and conducted A/B testing to validate hypotheses aimed at enhancing traffic volume and engagement.• Managed data quality within Google Analytics across 15 accounts and collaborated with web developers to set up custom event tracking in Google Tag Manager.

New York, New York, Us

• Led data-based conversations across 20+ accounts by defining KPIs that align with the clients’ business goals and implementing multichannel marketing strategies.• Created campaign performance reports that identify user behavior across organic and paid channels and provided recommendations to optimize conversion rate.• Conducted social listening analysis by examining online conversations to extract brand sentiment, identify emerging trends, and conduct competitive analysis.

Herndon, Virginia, Us

• Collaborated with the creative and sales team to drive revenue and manage customer relationships of more than 5000 accounts.• Conducted research to optimize the user experience and develop e-commerce strategies that increased the conversion rate by 70% in one month.

Spartanburg, Sc, Us

• Utilized A/B testing and consumer analysis to develop marketing promotions that increased off-premise sales by 174% in one year.• Managed the team's budget of over $1.4MM by providing project expenditure forecasts and successfully reduce spending by $50k.

Santa Monica, Ca, Us

Worked with Lionsgate in a marketing scholar team of eight to utilize insights derived from marketing survey, focus group and data analysis for the development of a new product category.

Master Of Liberal Arts (Alm), Finance

Bachelor Of Business Administration (B.B.A.), International Business, Marketing

Education record

High School Diploma, High School/Secondary Diplomas And Certificates