William Paddock is the Co-Founder and Managing Director of WAP Sustainability Consulting. William is a trusted leader and serves as a sustainability expert to leading brands, manufacturers and corporations. William brings a unique blend of business and environmental perspectives acquired over his nearly 15 years of sustainability experiences. He is well known for his ability to create scalable, credible, and measurable sustainability programs that provide his clients with industry and category leadership. His specialties include sustainability strategy & positioning, carbon accounting and management, life cycle assessment & embodied carbon, sustainable supply chain, and product transparency (EPDs, HPDs etc).At WAP, William is responsible for management of key accounts and leading business development efforts that include strategic growth, M&A, and start-up advising. He currently serves on the Board of the climate adaptation focused Model Forest Policy Program and the Carbon Leadership Forum at the University of Washington. He is the current Co-Chair the U.S. Green Building Council's Materials and Resource (MR) TAG, USGBC LEED Technical Committee, member of the Health Product Declaration Collaborative Technical Committee, and the IWBI WELL Materials Advisory. Outside of WAP, William serves as an Adjunct Professor for the Institute for Sustainable Practice at Lipscomb University.Before starting WAP Sustainability, William served as the Sustainability Manager for Mars, Inc. His experience as a sustainability manager motivated him to create his consulting firm that provided sustainability leaders and company leaders a one-stop-shop on how to prioritize sustainability issues, manage complex sustainability data, and generate internal funding for sustainability projects. He is a graduate of the University of Alabama and the Lipscomb University College of Business. Specialties:Sustainability / ESG Communications, Strategic Planning, Facilitation, Networking, Sustainable Design, Green Building, CSR/GRI Reporting, Green Marketing, Carbon Management, Life Cycle Assessments, Environmental Product Declarations, Health Product Declarationsand Employee Education and Engagement.