- Develop and execute publicity campaigns that integrate with client's marketing strategies.- Write press releases, research articles and opinion pieces.- Deal with enquiries from the public, the press, and related organizations.- Arrange interviews and speaking opportunities with print, online and broadcast media.- Monitor the public's opinions on clients and topical issues.- Create promotional campaigns to garner positive media attention and increase brand awareness.- Organize and attend promotional events such as press conferences, exhibitions, and tours.- Liaise with clients, managerial and journalistic staff about budgets, timescales, and objectives.- Develop crisis management and risk assessment plans, and implement them to protect clients' reputation.- Help clients develop and manage their brand identity.