Warakan Kijrungroj Email & Phone Number

Bangkok, Bangkok City, Thailand

• Promoted in 2 years• Manage and optimize TrueID display and video ad inventory for both direct sales (brands and agencies) and programmatic buyers• Account manage advertising partnership with True Money Wallet including inventory management, coordination of campaign delivery and revenue sharing reporting• Lead programmatic commercial discussion across agencies and international clients with significant +160% revenue growth YoY• Work with True Digital regional offices across Indonesia, Philippines and Vietnam on digital advertising delivery• Support sales team fo ads solutions related• Work closely with cross-functional teams locally e.g. product, sales, content, operation and marketing etc. as Project management• Lead and mentor 2 advertising operation managers

Thailand

• Led LINE TODAY display advertising strategy and advertising management to achieve revenue target across clients including agencies, brands and local/ international partners • Drove LINE TODAY revenue with significant +103% growth YoY as highest growth since LINE TODAY first launch• Led new ad product initiative development on platform to catch up with market trends, compete competitors with continuous product improvement and support client’s demand• Led product sales strategy to achieve revenue KPIs e.g. Sales packages and Sales plan for specific product verticals• Led programmatic commercial discussion for international agencies and partners• Worked closely with cross-functional teams locally and globally e.g. product, content, marketing, dev. and sales etc. for sales driven, product initiatives and improvement• Support sales team for ads solutions related e.g. knowledge sharing and ad product pitching to clients including brands and agencies• Regularly reported ad revenue and performance to high-levels and all stakeholders

• Managed supply inventory for media programmatic buy for non-Xaxis clients under GroupM’s agencies such as Unilever, Colgate, L’Oréal, Air Asia and Shell• Coordinated closely with Thai premium publishers such as LineTV, Sanook, Kapook and Mthai and build strong long-term relationship• Supported on media plan for clients from agencies• Optimised and monitored campaigns with traders and publishers to reach clients’ KPIs and provided recommendations to buyers for campaigns' improvement• Built supply networks from Thai premium publishers on several supply side platforms such as Appnexus and Gamma • Dealt with traders of several demand side platform such as Appnexus, The Trade Desk and DoubleClick Bid Manager for programmatic deals• Led GroupM supply summit event for Thai premium publishers in Thailand to share digital ad knowledge and open discussion across publishers to build a strong networks • Educated buyers and planners within GroupM about programmatic buys to drive programmatic spending

• Managed ad inventory for programmatic buys across big clients such as Huawei and P&G etc• Coordinated and negotiated with premium local publishers in SEA especially Thailand, Malaysia and Philippines. (300+ active video publishers and 600+ active display publishers)• Set up, optimised and monitored the campaigns delivering to reach campaign's KPIs• Analysed on campaigns performance and advised the advertiser side to improve for future campaigns• Built supply networks from multiple publishers with experienced in SSPs like Liverail & SpotX

• Analyzed the portfolio of new customers of Krungsri credit cards and Loan products• Managed the performance of portfolio• Coordinated with marketing team in order to reach the better performance• Responsible for SME corporate case and deviation case for loan and credit card approval