Ward R. Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Guided internal & external technology stack design, usage, and development. Managed large-scale, cross-functional projects across both technical and business departments. -Led team advising loan services division of $20+ billion CAD financial services firm on tech structure of loan decisioning, technology performance, and automation-Created both technical.

Dallas

• Planned and implemented marketing technology (MarTech) and innovation solutions to accurately inform decision making, increase return on ad spend, and support corporate strategyMarTech
• Developed forward-looking data enrichment strategy for leading $6.8B+ annual revenue streaming service.
• Authored customer data collection strategy whitepaper that outlined specific initiatives to prevent a projected >50% loss in advertising revenue after cookie-deprecation.
• Designed standardized data vendor analysis framework to reduce ad-hoc vendor analysis, eliminating the costly process of testing solutions that do not add value to tech stack.
• Designed architecture and led customer data platform implementation for a 150MM+ annual revenue clothing retailer to centralize all marketing decisioning and create a single customer view
• Authored MarTech series which held the ‘Credera Insights’ featured view position for the plurality of 2021Innovation

Dallas, Texas, United States

• Proposed solution formulation of existing products that allows for nearly 50% reduction of active ingredient cost per unit while meeting or exceeding customer product specifications.
• Coordinated knowledge management across nanotechnology development research teams in both Canada and Germany in industry-leading surface coatings research.
• Identified both optimal market sector and marketing channels for product release.

• Created COVID-19 store policy on social distancing and disinfection procedures while monitoring CDC recommendations.
• Created flexible work stations so that repairs during high-volume days could be triaged and significantly decrease customer wait time and wait balk for high-margin repairs.
• Maintained 100% positive online ratings across both Yelp and Google Reviews as a service tech.

Nashville, TN

• Saved more than $150,000 repairing medical center equipment by researching generic alternative parts and maintenance techniques.
• Automated robotic equipment to run 24 hours per day, tripling billable user hours.
• Integrated more than $3 million of chemical biology robots, greatly improving ease of use.