Warda Khalid Email & Phone Number

Islamabad, Pk

Islamabad, Islāmābād, Pakistan

• Develop, implement, and manage a digital marketing strategy that promotes company's and it's international clients' B2B SAAS solutions to the U.S. Market and is cohesive and aligns well with company's goals and brand guidelines.• Lead a digital marketing team comprising of Content Creator, SEO Specialist, Social Media Manager, Email Marketing Specialist, Paid Media Specialist, Graphic Designer, Web Developer, and CRM/Marketing Automation Specialist.• Strategize and oversee all aspects of digital marketing department and take full responsibility for inbound leads through various marketing strategies: SEO initiatives - strategy, planning, execution and analytics, Social Media Marketing on Facebook, Twitter, LinkedIn and Instagram, Digital Paid Campaigns, Email Marketing, Content (Blogs, Case Studies, Whitepapers), Creatives and Websites. • Develop and monitor budgets.• Monitor daily performance metrics to understand organic search performance across global markets.• Evaluate important metrics that affect websites' traffic, service quotas, and target audiences.• Evaluate emerging technologies. • Analyze trends and insights, and optimize spend and performance based on the insights and report on KPIs. • Meetings with clients' on-shore and off-shore teams, internal and external partners.

Dubai, United Arab Emirates

• Develop and implement complete social media strategy; content, design and social media account management.• Run and manage digital ads on Facebook, Instagram, LinkedIn, Snapchat and Google to increase brand awareness, sales and lead generation. • Design merchandising and print; brochures, standees, billboards etc. • Manage own team of 9-10 people • Clients: Revenge Beauty UAE, Elite Homes UAE, Adorn Palace UAE, Luminosa Dubai, Renew & Revive Polyclinic Dubai, Jannat Tours Dubai and Highly Vogue.

Pakistan

• Develop digital marketing strategies to position the brand for growth and analyze competitors, consumer trends and shopping behaviors.• Set up monthly, quarterly and annual sales targets. • Set up budgets and run digital prospective marketing and remarketing campaigns including sales campaigns, inquiry campaigns and lead generation campaigns on Facebook, Instagram and Google to achieve online sale targets and generate new customers. I have generated approximate sales of Rs 20-30million every month through digital ads. • Supervise all content such as; online content, ad designs, mood boards and press releases.• Identify and test new channels to continue to meet or exceed established critical metrics.• Plan annual budgets for brand shoots, PR, collaborations and influencer marketing. • Plan and manage celebrity endorsements and brand shoots. Successful campaigns are “Down the Aisle” featuring Saba Qamar, Begham Jaan featuring Iqra Kainat and EK-Casuals. • Work with advertising and PR agencies to increase brand’s presence in the industry.• Maintain and grow brand’s affiliations and partnerships. • Head and supervise all the resources in marketing department and report of all functionalities to CEO of the brand. • Work closely with cross departments to share funnel conversion improvement ideas, feedback and results.• Guide in the design of retail packaging and in the creation of in-store marketing displays. • Maintain contact with vendors and distributors to get critical input on how product is designed so that implementation can be improved.• Travel to different exhibitions, nationwide and internationally where the brand participates.

Lahore, Pakistan

• Develop and execute Zameen.com’s internal and external messages by strategizing an annual marketing plan for the brand covering traditional and digital marketing campaigns, PR activities, CSR campaigns and all the in-house events.• Set up the annual marketing budget based on quarterly and annual marketing targets and meet goals.• Head the digital campaigns for all the events, nationwide and internationally including Zameen Expos, Zameen Property Sales Events and Pakistan Property Shows in Dubai to create walk-in of potential property buyers for our real estate developers exhibiting their real estate projects. • Plan and run new digital lead generation campaigns for project sales for company’s exclusively marketed projects. We closed sales in millions every month.• Oversee a team of social media, content writers and graphic designers. • Seek advertisements and articles in the various publications and ensure the timely digital PR.• Spokesperson and face of the company responsible for representing the company. I have live anchored and hosted (Facebook live) 100+ Zameen.com events up till now nationally and internationally.• Manage the in-house media team for all the company and client events.• Look at all the aspects of daily management and report to the Director Marketing and Communications of all marketing activities.• Recruit and select new members of the team when required.• Work closely with other directors and HODs’ on company’s various projects.• Work closely with the operations and quality assurance teams for website filtration.• Extensive traveling as core marketing team.

Lahore

• Collaborate with cross-functional partners and managed all aspects of the ecommerce, including business planning, marketing campaigns, content generation, strategy development, website design and customer service. • Plan and head all the BTL campaigns, digital PR, print, mobile and email marketing.• Head the team of content and creative designers to get content generated for all the marketing mediums.• Manage the team of social media, responsible for planning, implementing and managing social media activity on all social channels to increase brand awareness and improve marketing efforts. • Manage company’s major clientele, attend regular meetings and ensure client satisfaction with positive business results.• Manage online sales, analyze it monthly and quarterly to review seasonal trends and propose solutions to achieve targets and increase ROI.• Prepare budget and manage all the digital campaigns and spending to bring in new orders. • Manage the customer service and order inquiry teams to ensure timely delivery and customer satisfaction. • Work closely with operations team to reduce the number of order cancellations and exchanges.• Analyze and report on effectiveness of all the marketing communication.• Maintain effective internal communication by working with related HODs’ to ensure all functions are informed of marketing objectives and campaigns. • Experience of working with more than 100 fashion and lifestyle brands of Pakistan including all the big brand names.

Lahore

• Plan and design social media marketing strategies, creative and content for diversified clients that include: social monthly calendars, creative content and monthly analysis reports using channel usage statistics. • Organize and manage performance marketing on various social platforms including Facebook, Instagram, and Twitter etc. for all the team clients. • Strategize plans to improve online customer’s experience across all the digital platforms and enhance user interface. • Develop business by seeking out new clients. • Work with the team from the stage of client briefing to the final stage of report writing and presentation of results. • Work with assigned and prospective clients, achieve optimal personal and organizational revenue goals through maximizing product sales and servicing by maintaining effective working relationship within team, other functions and clients. • Answer client queries, prepare and conduct presentations. • Ensure client satisfaction and positive business results. • Conduct on- time research and analysis to keep things up-to-date. • Experience of working with the following clients: Gloria Jeans, Humayun Alamgir, Stickoo, Upland, Sobia Nazir, Paper Clip, Focus Men & Women, Munib Nawaz, So Kamal, Hamna Amir and Erum Khan. • Arrange bookings for the Doodle Do Play Club and manage all the field, factory and movie trips with all the branches of LGS.

Lahore

• Prepare formal reports, marketing plans, research papers and articles.• I have written around 180-190 reports.

• Arrange bookings for the Doodle Do Play Club.• Make daily calls to, arrange and attend meetings with the principals of high profile schools. • Prepare presentations for the meetings and field trips.• Organize and manage Factory Field Trips, Movie Trips and Play Club Trips. • Design and implement social media marketing strategy for the brand.

Lahore

• Perform as Main Presenter. • Perform as Front Desk Officer. • Visit different universities as a part of invitation’s team and arrange bookings for competitions in the university

Bachelor Of Business Administration (B.B.A.), Marketing, Brand Management,Integrated Marketing Communications, Sales, A+

Activities and Societies: Served as Class Representative for Multiple Courses, SOFTEC Society FAST-NU- Invitations Team, Drama's Society

High School, General Science (Mathematics, Statistics, Economics), A

Matric, Biology, Physics, Chemistry, A+