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I am an authentic, focused, adaptable and results driven marketing leader with 24 years’ experience in demonstrating success in leading, facilitating, identifying and defining requirements, processes and capabilities for maximum efficiency and effectiveness to deliver high quality client experiences through our Marketing technology (martech) and operations.I serve as the Marketing Capabilities lead and oversee five (5) teams who play critical roles in the strategy and roadmap for design, development through to implementation of our external-facing marketing capabilities and marketing technology (martech). This includes the strategy and planning for enablement of marketing campaigns underscored by the technologies that enable it. The end-to-end process to proactively identify, design, optimize and deliver effective strategies across our technology landscape to enable the 2,000+ people within our Marketing function.My day-to-day covers leading my global teams who enable martech enablement and governance across our marketing capabilities (new & existing). Reinventing backend systems for optimal user experience and effective use of features and functionality. Oversight and development (Product Owner) of the Mobile app, manage the Marketing Automation roadmap (Eloqua). I lead the Content Delivery capability, research through implementation, future capability research, design and development and more.• Lead complex, strategic initiatives that enable the Marketing function at large. Provide strategic direction and oversight to onboard new technologies, optimize our existing capabilities effectiveness to improve our people’s efficiency and ensure fiscal responsibility, including scope, SLA’s, budgets, resourcing and governance.• Create value and impact for marketing teams by partnering in the solution planning through implementation of our martech, while identifying innovative opportunities to enhance value, especially with the continued rise of gen AI (generative AI).• Dedicated people developer and team lead focused on empowering the team in their career growth, team engagement, recognition, core values and work-life boundaries while remaining an authentic, approachable, engaged coach, mentor and teacher.Specialties: Team Building & Leadership; Strategic Vision; Strategy and Planning; Client Experience; Website & Digital Platforms; Multi-channel Marketing; Digital Marketing; CRM; Data-Driven Marketing; Innovation; Marketing Technology; Marketing Operations, Process & Operations, Adobe: AEM (sites and assets), AEP (CDP, AJO), Workfront
Globallogic
View- Website:
- globallogic.com
- Employees:
- 34107
- Company phone:
- (187) 788-9900
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Strategic Marketing Programs LeadGloballogicWimauma, Fl, Us
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Marketing Capabilities LeadAccenture May 2021 - PresentDublin 2, Ie• Lead six functional teams aligned to our Marketing Capabilities for Strategic Planning & Technical Solutions, Capabilities Strategy, Eloqua product owner, MarTech Enablement & Governance, Marketing App and Special Initiatives and Delivery Capabilities, including our content supply chain to deliver on our marketing priorities.• Lead various initiatives aligned to SynOps (synchronized operations) in partnership with Operations, CIO and Song teams to enable marketing through optimization and redesign of our MarTech, processes and operations to create a connected ecosystem to make marketing teams more efficient and effective.• Lead various initiatives aligned to our marketing transformation in partnership with Operations, CIO, Data & Analytics, Compliance and Song teams, including automation enablement of our MarTech, reinvention of our digital strategies and how to enable the channel strategies to be automated and more efficient to deliver an optimal client experience - a personalized experience that delivers relevant, secure content and experiences tailored specifically to clients and other audiences based on what we know about them.• Exceptional people lead, team lead, coach, mentor and teacher focused on developing positive experiences for my team, including career coaching and development, learning opportunities, open, honest and constructive conversations and leading by example, especially with work/life balance.• Innovated and created the Change Ambassador Program with the goal to develop and drive change to employee relations, culture and people initiatives to accomplish a healthy work environment. -
Accenture Agency Relations & Capabilities Strategy LeadAccenture Oct 2020 - May 2021Dublin 2, Ie• Led two functional teams aligned to Marketing Capabilities: Agency Relations and Capabilities Strategy• Established organization and structure within the Agency Relations team (8 team members), who oversaw our 100+ Tier 2 External Agencies, Contractor Management Services. • Originated and stood up the Capabilities Strategy team (2 team members) vision, mission, and objectives, creating a team to add value to the marketing organization.• Demonstrated learning agility and a solution-oriented mindset to provide logical and well-planned business solutions.
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Health & Public Service Campaign Management LeadAccenture Jul 2019 - Oct 2020Dublin 2, IeAs the Accenture Global Campaign Management Lead for Public Service | Health | Accenture Federal Services, I focus on driving growth by connecting marketing strategy and execution to business outcomes. Leveraging marketing trends, I help innovate, shape and deliver client experiences globally across 12 diverse industry segments. I serve as a member of the Industry Marketing + Communications Leadership Team. I work closely with the Marketing Leadership Team to craft strategic marketing plans that support industry business plans, using quantitative and qualitative insights to inform strategy.I am responsible for leading a team of 12 campaign management and digital marketing professionals that work collaboratively with our industry marketing teams to develop marketing campaigns that position Accenture as a leader in the Federal, Public Service and Health industries.
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Global Health And Public Service: Senior Manager - Digital, Social, Crm And Analytics LeadAccenture Mar 2017 - Jul 2019Dublin 2, Ie
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Digital And Social Marketing Lead @AccenturehealthAccenture Sep 2015 - Mar 2017Dublin 2, Ieproject management
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Account DirectorMurphy & Co. Feb 2011 - Sep 2015Greenwich, Connecticut, UsResponsible for expanding our Client's digital and multichannel marketing initiatives through their value proposition. Focus on, and encouraging programs that impact the Client’s bottom line. • Managed and executed over 307 Accenture marketing projects in FY15 to-date, and 3,980 since 2006 with enthusiasm and a dedication to customer service resulting in a high level of customer loyalty, and flourishing new customer base.• Steadily increased Company revenue for four consecutive years.• Proficiently manage digital and multichannel marketing programs, including awareness, opportunity and client-centric marketing campaigns across numerous industries and growth platforms.• Employ unique mix of project management, marketing and technical competencies to visualize, create and implement strategic and highly technical requirements to drive business results that positively impact the bottom line.• Work seamlessly with cross-functional departments, as well as external agencies, to deliver projects on time and within budget.• Demonstrate learning agility and a solution-oriented mindset to provide logical and well planned business solutions.• Provided strategic project management with the development, piloting, launch and training for vital applications across Accenture Health & Public Services, including Tableau, Social Studio, Hootsuite and Saleforce/ExactTarget Integration. -
Senior Project ManagerMurphy & Co. Jul 2004 - Sep 2015Greenwich, Connecticut, UsKeep abreast of best practices and ensure Client's embrace them in their online marketing efforts. Advocate focus on tying digital marketing programs to Client's business goals, focusing on and encouraging programs that impact Client’s bottom line. • Evaluate trends and evolving technologies to identify innovative opportunities to enhance the value proposition.• Work collaboratively with stakeholders on strategic initiatives, including requirements, execution, testing and metrics analysis for marketing campaigns (internal and client facing). • Oversee execution of projects, coordinating with cross-functional and cross-disciplines to ensure successful execution.• Exercise project management expertise to oversee global team members to facilitate project efficiency during all phases of the project lifecycle, specifically for information architecture, copywriting, creative, requirements building, development, usability and a laser focus on quality assurance.• Implement projects for Client's including Citigroup, Accenture and The Joe Torre Safe At Home Foundation.• Oversaw the planning and implementation of Accenture’s highly successful sales effectiveness program (HPBN - High Performance Business Network) into a centralized, enterprise-wide program that was adapted to support all five of Accenture’s industry operating group businesses.
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Client Services ManagerMurphy & Co. Jan 2002 - Jul 2004Greenwich, Connecticut, UsPrimary contact for over 200 global contacts, to ensure projects were implemented successfully and aligned to the business objectives.• Successfully led the replatform of the Accenture internet marketing programs to a Content Managed Solution within a seven week timeline.• Supervised team of twelve developers in a deadline driven, fast paced environment as the primary contact between client and development team on day-to-day projects, issues and problem resolution.• Created and maintained applications, business processes and knowledge base required for continuous improvement, operational efficiency, and program effectiveness. Collaborated with internal Accenture teams to leverage best practices and strategies to ensure overall client satisfaction.• Implemented projects for Client's including Accenture and The Joe Torre Safe At Home Foundation.
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Web Developer/Site ManagerMurphy & Co. Jul 2000 - Jan 2002Greenwich, Connecticut, UsWorked on day-to-day projects to update Accenture.com website. Implemented projects accordingly to best practice for execution, brand and strategy.• Successfully rebranded the website from Andersen Consulting to Accenture for launch on New Year's Day 2001.• Implemented Accenture's website conversion from HTML to XML, working closely with Accenture's Central and CIO teams.• Collaborated with Accenture's Operating Groups to leverage best practices and strategies to ensure overall client satisfaction.• Managed Accenture website project pipeline to ensure efficient turnaround times and SLA's were adhered to.
Kim Ward Skills
Kim Ward Education Details
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Shaw AcademyDigital Marketing -
Villanova UniversityProject Management Professional Certification
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Suny Westchester Community CollegeBusiness Admin
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Hillcrest High SchoolFine Art
Frequently Asked Questions about Kim Ward
What company does Kim Ward work for?
Kim Ward works for Globallogic
What is Kim Ward's role at the current company?
Kim Ward's current role is Strategic Marketing Programs Lead.
What is Kim Ward's email address?
Kim Ward's email address is ki****@****ail.com
What is Kim Ward's direct phone number?
Kim Ward's direct phone number is +131284*****
What schools did Kim Ward attend?
Kim Ward attended Shaw Academy, Villanova University, Suny Westchester Community College, Hillcrest High School.
What are some of Kim Ward's interests?
Kim Ward has interest in Social Services, Children, Environment.
What skills is Kim Ward known for?
Kim Ward has skills like Digital Marketing, Online Marketing, Strategy, Interactive Marketing, Digital Strategy, Marketing Strategy, Integrated Marketing, Social Media Marketing, Online Advertising, Social Media, Email Marketing, Marketing.
Who are Kim Ward's colleagues?
Kim Ward's colleagues are Anatolii Meskiv, Vikash Narayan, Robert Buckley, Ramya V, Mathangi Kiranmaiee, Bikash Jajodia, Tomek Staniewski.
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