Ward Russell Email & Phone Number

Wayland, Ma

Westward Communications is a full-service marketing and communications consulting company designed to help clients drive business growth through innovative digital and traditional marketing and communications programs through all states of the customer lifecycle.Success examples include driving demand generation strategies for an athletic technology client resulting in a 20% increase in prospect inquiries and leading to $100,000 in incremental revenue within first three months of engagement; initiate communications programs for technology client leading to sustained editorial coverage and securing Best of Show industry award; incorporating customer engagement strategies for high-tech software client, resulting in a customer retention rate in excess of 96%.

Framingham, Ma

In the role of Senior Manager, Product Marketing I've been responsible for the conception and execution of product marketing strategies to drive sustained growth within Staples Business Advantage’s facilities, furniture, technology, and office products line of businesses. By collaborating with sales, category merchants, key suppliers, field marketing, and SEO, online, digital, and social media marketing teams, I have delivered strategic, account based marketing initiatives that contributed to sustained category growth exceeding 10%.

Framingham, Ma

As the Director of Marketing at PeopleCube (Acquired by Asure Software in July 2012), I was responsible for the overall creation and execution of the global marketing and communications strategy. In this role I managed and executed digital marketing, email marketing, and traditional marketing initiatives that led to an annual increase of 22% in qualified leads, leading to direct annual revenues of $2.1M. Responsible for the global marketing budget in excess of $300,000, I also reduced cost per lead by 17% by analyzing program performance using SalesForce and other marketing automation tools. Managing a team of marketing professionals and outside vendors, our client and prospect communications programs, social media initiatives, and branding efforts produced a 19% increase in website traffic, a 96% client retention rate, and positioned the company and its executives as thought leaders in the industry. Additionally, I utilized market data, competitive analysis, and client persona insight to execute go-to-market strategies for all product lines, resulting in accelerated market penetration and product adoption.

Natick, Ma

This newly-created Marketing Coordinator role was designed to support The MathWorks’ Connections Partner Program and increase revenue through a diverse set of partner channels. In this position I collaborated with more than 360 business partners to develop and execute co-marketing programs including direct email, advertising, events, and public and analyst relations, leading to expanded market share of the partner community and The MathWorks as a whole. I oversaw the design and content for the partner-specific area of the corporate website, advised business partners’ on their online marketing strategy, and enforced cross marketing policies and procedures to ensure compliance with partner program agreements.

Acton, Ma

My primary responsibility at SmartDisk was to market innovative portable storage devices capable of capturing high resolution digital video at accelerated rates. To do so, I developed product awareness through emerging digital video market with targeted industry analysts and trade publications, generated product demand through direct and channel partners, analyzed sales data to measure marketing ROI, and conducted competitive analysis to identify key market differentials.

Greater Pittsburgh Area

While with the Penguins, I researched and analyzed Pittsburgh area business and residential markets to develop new marketing strategies for increased season, premium seat and group ticket sales.