Marketing Specialist (Formerly Tri-Tronics)
Current- Manage all aspect of company's public relations efforts, including writing and disseminating press releases, customer announcements, and website content- Implement sponsorship programs, duties include evaluating proposals, negotiating agreements, fulfilling contract obligations with various TV shows, DVD projects, nonprofit organization, and numerous websites - Oversee social media strategy, including maintaining corporate Facebook site, managing internal message board, YouTube channel, and executing promotions with popular consumer message forums- Coordinate trade show efforts, including evaluating opportunities, setting up exhibits, staffing and manning company booth- Administer VIP/affinity program to cost effectively engender loyalty with key customersCareer Highlights:- Published over 20 press releases that were featured in national publications, established monthly email campaign with existing database of 70,000 customers, fulfilled written content on company website, catalog and other marketing peripherals- Expanded company's sponsorship program, while maintaining expenses through creative negotiating solutions- Pioneered company's social media program resulting in thousands of free online marketing impressions with core customer audience- Developed national trade show program, putting company representatives in front of over 500,000 consumers annually throughout the country