Warner Guinée Email and Phone Number
A results driven, self-motivated, creative and curious marketing & communication professional with 16 years of international experience gained in the fast paced videogame industry. An empathic, solution-oriented communicator with the ability to perform under pressure and influence at all levels. Experience with leading and mentoring teams as well as managing external agencies and vendors. Comfortable working in a complex, international, matrix organisation and managing multi-million dollar budgets. Proven track record of delivering successful go-to-market campaigns, from concept to completion, for various award-winning, videogame-franchises like BioShock, NBA2K and Borderlands. Alumnus of Marketing Week's Mini MBA in Marketing (2020) and Brand Management (2021) programs.Skillset & areas of expertise:- Marketing & Brand strategy- Developing integrated Go-to-Market Plans- Creative concepts & asset creation- Product management- Media Planning- Campaign & project management, measurement & optimization- Communications- Budget management- Team & agency management- Analysis and interpretation
Enginear
View- Website:
- enginear.nl
- Employees:
- 39
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Senior Brand Marketing ManagerEnginear Jan 2022 - Present
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Director Of Marketing And Communications - Export Territory2K Dec 2019 - Jun 2020Windsor (Uk) And Breda (Nl)Leading and managing the Export MarComs team. Responsible for the overall planning, creation and execution of 2K's Go-To-Market plans throughout the ‘Export’ distributor markets (Italy, Scandinavia, Eastern Europe, Russia, Middle East). Delivering on the set commercial business goals for each product, in partnership with local distribution partners and the internal sales organization. Resulting in YoY growth in both revenue and marketshare. Ensuring local plans for each game are aligned with the global marketing strategy, pushing awareness at every level with locally relevant, dynamic consumer campaigns that both engage new audiences and promote growth in the region. In close collaboration with media & creative agencies, develop, execute and analyse (performance) media campaigns across the Export region to support major campaign beats throughout each product's lifecycle. Direct line management and mentorship of 5fte. Responsible for the yearly, multi-million-dollar MarComs budget. -
Head Of Marketing & Pr - Export Territory2K Dec 2016 - Nov 2019Windsor En BredaLeading 2K's Marketing, PR and communications activities throughout Export and distributor markets.
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International Territory Manager2K Apr 2015 - Nov 2016Supporting EMEA marketing teams, champion local efforts and commercial opportunities up the chain in order to drive growth of local profit and marketshare. Act as conduit to senior management and global marketing leads. Optimize internal workflows and processes across the European regional marketing units in an effort to improve efficiency and become more professional as an organisation.
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Senior International Product Manager2K Games Nov 2010 - Mar 2015United KingdomResponsible for product positioning, marketing planning and asset creation for some of the biggest video game brands across EMEA markets. Ensuring that the global product strategy is tailored and implemented in each international market effectively. Be the product evangelist to all internal marketing teams and all external partners. Developing localised marketing toolkits, in close collaboration with external (creative) agencies, the global brand team and licensors. Developing and delivering centralized media support on first party platforms across EMEA markets.Projects: Evolve, BioShock franchise (BioShock 2, BioShock Infinite), The Darkness II, Sid Meier’s Civilization V, Top Spin 4 and more.
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International Product Manager2K Games Nov 2007 - Nov 2010
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Marketing & Pr Manager BeneluxTake 2 Interactive Feb 2004 - Nov 2007Breda Area, NetherlandsResponsible for all marketing & PR efforts for 2K Games (one of Take Two Interactive's publishing labels) in the the Benelux region. Succesfully brought to market and secured top tier press coverage for several AAA games like BioShock, Prey, The Elder Scrolls-Oblivion, Sid Meier's Civilization IV and Top Spin 3 and more. -
Project ManagerVavavoom Music Company Jan 2001 - Jan 2004
Warner Guinée Education Details
Frequently Asked Questions about Warner Guinée
What company does Warner Guinée work for?
Warner Guinée works for Enginear
What is Warner Guinée's role at the current company?
Warner Guinée's current role is Senior Brand Mgr @Enginear. Member of MT. Creative mind with diverse skillset and proven track record. mMBA alumnus..
What schools did Warner Guinée attend?
Warner Guinée attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Hogeschool Utrecht.
Who are Warner Guinée's colleagues?
Warner Guinée's colleagues are Kim Lek, Raf Verdonk, Iraj Salehi, Benjamin Plasschaert, Kelly Gerbrands - Van Der Meet, Lineke Marchal - Boer, Haribansh Kumar.
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