Warren Bailey Email & Phone Number

New Zealand

Durban Area, South Africa

Responsibilities• Manage the day-to-day running of multiple aspects of the online business from operations and order management to logistics, customer experience and digital marketing. • Develop and maintain the eCommerce strategy for the business in line with expected KPI’s and sales targets.• Keep up to date with industry trends and anticipate changes in customer demand. Increase contribution of eCommerce to total sales within our wider business and gain market share from our competitors through increasing our digital presence.• Liaise with management to formulate and present plans on new initiatives to improve customer experience, increase conversion rate and adoption of ecommerce. Identify new omni-channel opportunities and deliver new digital innovations such as payment types and delivery options.• Monitor and manage all digital measurement tools such as website analytics, behavioural monitoring, SEO as well as digital marketing and internal commercial reporting. Identify gaps in the measurement plan, generate reporting dashboard and extract insights to inform business strategy. • Manage the eCommerce team, consisting of digital marketers, insights analysts and developers to ensure high levels of productivity, encouraging personal development and providing growth opportunities in their abilities and skillsets.• Close monitoring of omnichannel fulfilment operations and working with logistics and retail teams to ensure SLA’s are properly set and achieved. Responsible for the ordering and approval of the stationery requirements for eCommerce including packaging and printed collateral. • Enable the omnichannel customer service team to proactively deliver on-going excellence by providing constant support and clear communication.• Collaborate with the Finance and Legal departments to ensure compliance with and regulations such as tax, data privacy and adherence to local laws.

Durban Area, South Africa

Responsibilities• Oversee all aspects of content across the digital touchpoints of the Mr Price Apparel business, ensuring consistency and adherence to brand guidelines whilst ensuring compliance with technical standards.• Enhance design processes and workflows, delivering a high level of quality on time and in full. Implement practical task management tools for better visibility, accountability and collaboration across teams.• Motivate and train the front-end development team, promoting high levels of productivity, engagement and growth in their skillsets and technical capabilities. Foster an ownership mentality with clear and efficient scheduling of workloads across the team to ensure all project deadlines are met.• Thoroughly test all content to ensure high content quality and adherence to requirements. Understand and troubleshoot system integration points including pricing, inventory, and data feeds relating to the website.• Support the wider marketing team, exploring immerging technologies and testing innovative ad formats, campaigns and channels to disrupt and set our business apart from our competition.• Maintain all marketing and conversion scripts in Google Tag Manager and ensure that all campaigns are correctly reported on in Google Analytics. Measure and report on the effectiveness of online content using online heatmapping, customer feedback and behaviour analytics tools.• Administrate the technical SEO architecture on-page and off-page to ensure healthy page ranks in search results. Work with the copy team to improve and maintain all content onsite, aligned to our brand language.Achievements• Won the Partnership award in May 2014 in recognition of going the extra mile and my contribution to the wider business.• Led the redesign of the mobile application featuring an innovative virtual wardrobe feature which enabled customers to curate product into their own collections.

Durban Area, South Africa

Responsibilities• Develop digital content in HTML and CSS across the website and native mobile applications. • Drive traffic and engagement through email marketing, social campaigns and on-page SEO enrichment. Content scheduling and online store management, supporting merchant and marketing teams.• Setup promotions to align with business clearance goals and to stimulate of adoption online shopping.• Collaborate with creative teams to ensure design principles adhere to customer experience best practice.• Drive new customer acquisition with regular campaigns, affiliate partnerships and leverage omni-channel opportunities to grow contribution of online sales to total business.• Identify areas of improvement and innovation, while also assisting the tech technology team in regular testing and troubleshooting of known issues.Achievements• Supported the launch of the group’s eCommerce project, first to market in South Africa in fashion vertical.

Durban Area, South Africa

Responsibilities• Design site layouts across all websites for the entire Mr Price Group (fashion, homeware, sport and corporate, including the intranet).• Work with marketing teams across the group to ensure websites are up to date on a regular basis and develop seasonal campaigns aligned to the marketing calendar.• Develop competency in content management systems and web development best practice, translating design layouts into markup with HTML, CSS and Javascript.• Administrate and train all users of our digital asset management solution. Configure all the dynamic image presets and assisted development teams to create web components.

Durban Area, South Africa

Responsibilities• Conceptualise sitemaps, gather stakeholder requirements and creat UI designs for the corporate website. • Manage and schedule content updates for the website, including the in-store kiosks and build regular email campaigns to drive online and in-store traffic.• Ensure that all information on the website is accurate, proofed all copy and manage on-page SEO. Coordinated with the photographer, post-process and catalog all advertised products.• Support the wider marketing team with digital campaigns across social media, ensuring that landing pages are tracked in analytics and measurable.Achievements• Introduced 3D modelling approach to digitise the store layouts as photorealistic conceptualisations resulting in reduced costs, time and resources and more efficient planning of store space.