Duties include:• Directorial – deliver full lifecycle product development, from conceptualization and research to final design; conceive, sketch and illustrate key elements of intellectual property using traditional and digital artistic tools; create templates and usage guide to ensure consistency of brand; build and maintain art-file management structure• Design – build business/marketing materials; packaging; instructional product guides; product catalogs; trade show graphics; social media postings; teacher lesson plans• Photography – product displays for sales and marketing; image retouching; print and web-ready files; basic video promotions• Illustration – product art and design; crafts; instructional materials; marketing• Copywriting – marketing materials and packaging; blogs; instructional product guides; product descriptions• Production – build spec sheets for 3D modeling; create die lines for product manufacturing; press sheet layouts and pre-flight; plate burning for 5-color offset press; cut/mount printed art for presentations

• Blue Ridge Brinery: Anderson, SC manufacturer of artisanal sauerkraut, kimchi, kvass and kombucha. Development of brand identity; communications; marketing materials; packaging/labels; print production; website content.• Collaborate with small businesses and local non-profits to assist with branding, promotions and appeals. Build creative content including logos, promotional materials, advertisements, business cards, packaging/product labels; related collateral.

Point designer (Denny’s, Sears Automotive); helped coordinate mechanicals among design team to ensure approved final files were released accurately and on time; built regional business to consumer ads in multiple page layouts; built production-ready print files; built web-ready graphics.