Warren Parr Email & Phone Number

Atlanta, Georgia, United States

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. As Vice President of Ticketing for the Atlanta Falcons, I oversee a sales and service department that consists of over 40 individuals. With five Manager/Directors that I work with on a daily basis to ensure our group is achieving key business objectives such as overseeing revenue and inventory management for all Atlanta Falcons tickets, as well as, servicing all existing season ticket member accounts. I work annually with other senior leaders to develop the overall ticket sales business strategy inclusive of budgeting (both revenue and expense), pricing models, marketing efforts, and distribution planning. In addition, I set clear goals and objectives for both my direct reports, as well as, the associates that report to my direct reports to ensure that we are transparent about what success looks like to drive revenue for the Atlanta Falcons organization.

Atlanta, Georgia, United States

As Director of Ticket Sales for the Atlanta Falcons, I led the sales and marketing efforts for season tickets, group tickets, single game tickets, and premium seating. In addition, I was responsible for providing training and direction to all full-time and seasonal sales staff members. Other responsibilities included; maintaining the ticket sales micro-site, establishing email & social marketing campaigns, recruitment and hiring of full-time and seasonal sales staff, and establishing dynamic pricing strategies to maximize ticket revenue for each Atlanta Falcons game.

Atlanta, Georgia, United States

As Ticket Sales Manager for the Atlanta Falcons, I managed a group of 10-12 seasonal sales reps responsible for selling Atlanta Falcons season tickets and group tickets. Increased seasonal sale rep revenues from $1 million to $3 million annually. In addition I created and implemented new group selling programs though relationships with local businesses, non-profit groups, and youth organizations to ensure that the Falcons achieve a sellout every home game. Increased group sales revenue by 185% in the first season managing the department.

Atlanta, Georgia, United States

As a Premium Seat Sales Executive for the Atlanta Falcons I was responsible for the sale of all Premium Seat inventory inside the Georgia Dome including Executive Club Seats and Contract Suites. Worked closely with high level executives of local companies and organizations. In a sales staff of three, generated 44% of the new sales for the 2008 season.

Atlanta, Georgia, United States

As an Account Executive for the Atlanta Falcons I generated on average $800,000 in total sales per season selling season and group tickets.The Georgia Force was an arena football team that played in the former Arena Football League (AFL). The team played their home games at both the Gwinnett Arena and Philips Arena and was owned by Atlanta Falcons owner Arthur Blank from 2004 – 2009.As a Georgia Force Ticket Sales Account Executive I created and implemented various sales programs to increase season and group ticket revenue. In my first season on the Force sales team, season tickets sales increased 32% from the previous season and season ticket revenues increased 62%. Recognized a the top salesman in each of the two seasons I worked with the Georgia Force.

Austin, Texas, United States

The Austin Wranglers were an arena football team based in Austin, Texas. They played four seasons in the Arena Football League from 2004 to 2007. They played their home games at the Frank Erwin Center at the University of Texas at Austin.As an account executive with the Austin Wranglers, I generated $250,000+ in ticket sales revenue during the 2004 season. Assisted in developing creative advertisements to increase attendance for the Wranglers inaugural season.Was promoted to selling corporate sponsorship shortly after the end of my first season selling tickets.

Tualatin, Oregon, United States

The Game Face Executive Academy provided sales training to executives eager to enter the sports industry. The academy coupled their formal education with sport-specific training, followed by introductions to hiring managers from teams and organizations in all markets. Pioneered by Game Face, the concept of a skills training sales academy is now a staple throughout sports today. As an academy recruit received extensive sales training in selling season tickets, mini plans, and group packages for the Toronto Blue Jays. Finished 2nd out of a class of 21 in total sales.