Warren Reed Baum Email and Phone Number

Blockchain enthusiast, Neural Network & ML Forecasting, DeFi.

Baum Mobile's video production teams pioneered the mobile advertising space with expertise in user acquisition advertising. Provided creative services with direct partners such as Unity Technologies, Napster, GameMine, Instacart, Mammoth Media, Pocket Gems, and many more.

• Responsible for development path and overall goals towards meeting application launch date.• Monitor and manage a team of engineers to make sure milestones were being met and accomplished.• Review and test work on a daily basis to ensure mobile app was on correct path and meeting release date objectives as well as quality assurance.• Lead and pre-approval for all beta releases with owners as well as third parties.

• Oversee entire video production department and managed over 500 individual projects for 2014. • Lead for custom end card projects involving AAA clients like Apple, Marvel, Ubisoft, Supercell, and MachineZone. • Build relationships with key video partners to continually improve quality and expand capabilities. • Recruit and train third party producers on production as well as best practices in mobile video. • Collaborated with product to build a live creative report into the dashboard capturing all KPIs by category and custom attributions.

• Lead for all pre-launch activities including managing clients, campaign setup, tracking solutions, call to action cards, and video creative.• In charge of all performance projects, handling custom client needs such as building the industry's first playable HTML5 game for clients like Supercell’s Clash of Clans.• Responsible for video productions, managing multiple projects a week for performance and brand clients such as Apple.• Collaborate with engineering teams to build new products that fulfill internal and external needs.

• Lead Analyst for Presdident Nancy Shachtman.• North American retail and wholesale Analyst for GUESS? Operations including GUESS?, Guess By Marciano, G By Guess, G Factory and GUESSkids.• Produced FY2013 sales, stock, sizing, attribute, and opportunity doors by store location.• Developed and maintained Weekly Sales and Stock Analysis Reports for the President and VP.

• Design, implement, and facilitate marketing campaigns. • Develop and execute all social campaigns through Twitter, Facebook, and Pinterest.• Conceptualize artwork and message for promotional materials used by clients and the organization.• Point of contact for potential new clients as well as affiliates demonstrating how the company’s technologies of augmented reality and Real-time bidding can be tailored to their needs.

• Supported multiple teams including Marketing, Sales Planning and Analytics, and Digital Distribution.• Analyzed sell-through metric activity for big box retailers: Best Buy, Wal-Mart, Target, Amazon, and GameStop.• Forecasted channel supply and demand to optimize title sell-through levels.• Tracked and authored weekly performance summaries for Rockstar, 2K Games, 2K Sports, and 2K Play marketing campaigns.• Supported a strategic marketing analysis for an undisclosed sports franchise for potential growth opportunities.

• Assistant buyer for seven departments, including Levi's, Tommy Hilfiger, and Calvin Klein Jeans.• Work directly with the buyer to plan, purchase, and manage merchandise with annual volume of $110 million.• Determined and executed point of sale strategies weekly for national promotions • Supervised and managed advertising by coordinating with vendors to determine merchandise content and promotional price. • Constructed and analyzed reports for sales, classification, stock, key items, markdowns, and vendor financials.

• Inventory planner for five departments, including Comfort, Designer Comfort, Easy Spirit, Athletic, and Naturalizer, with 2010 total sales volume of $240 million. • Executed allocations with the collaboration of the Buying, Merchant Planning, and Sizing teams to determine best practices and conducted builds for sales events.• Responsible for establishing and analyzing replenishment for multiple vendors, such as Easy Spirit, Naturalizer, and Clarks.• Utilized the communication tool to align stores nationwide with their current need and to drive future sales.

Worked directly under Steve Glickstein (Vice President of Digital Sales), Paul Crockett (Director of Strategic Sales and Licensing), and Xenia Mul (Licensing Coordinator). Collected and analyzed digital video game distributions for North America and European regions:- Conducted in accounting and financial practices regarding to royalties, licensing, and payments- Tracked and updated day to day, monthly, and annual sales related to digital distribution- Prepared projected revenue, cost, sales for the annual year for all Personally reviewed contractual agreements signed by the Chief Executive Officer between 2K Games and affiliated parties. Constructed presentations pitched to Microsoft’s subsidiary Massive Incorporated pertaining to in game advertising in future 2K Sports titles.

• Conducted research and analysis into growth opportunities within the video game industry• Provided insight on concept proposals of potential future video game titles • Tested and reviewed upcoming games for areas of improvement and innovation• Profiled contractual agreements and licensing agreements

Worked directly under the lead architect Bryan Brown managing progress of designs and construction at multiple sites. Created and edited architectural drawings using AutoCAD and Adobe Photoshop.