Konnect Digital, Sydney | 2011 - 2024Director of Sales / MarketingDigital marketing agency that leveraged online platforms to help businesses achieve marketing goals.* Founded and scaled the agency from startup to a well-established business generating over $2M in annual revenue.* Directed all sales and business development activities, focusing on lead generation, key account management, and contract negotiation.* Developed and implemented a tailored sales process based on the agency’s unique selling proposition, increasing client acquisition efficiency.* Led the agency’s marketing strategy, leveraging digital platforms (SEO, SEM, social media, email marketing) to drive brand visibility and client engagement.* Collaborated with cross-functional teams (creative, content, and technical) to deliver integrated marketing campaigns for clients.* Managed and maintained key client relationships, ensuring consistent delivery of quality service, which resulted in high retention rates.* Analysed market trends and client needs to identify new service offerings and develop innovative marketing solutions.* Trained and mentored a team of 15 sales and marketing professionals, promoting skill development and driving consistent sales growth.Key Achievements:* Generated $300K in new revenue within the first six months by identifying upsell and cross-sell opportunities with existing clients.* Grew the agency to a profitable entity, achieving $2M+ annual revenue through strategic business development and client relationship management.* Led the adoption of software solutions that improved operational efficiency and productivity, allowing the business to scale with minimal overhead.* Established long-term relationships with key clients, ensuring high client retention and consistent revenue growth.

Provider of technology-driven Google Ads and social media solutions for small businesses.* Spearheaded outbound lead generation efforts, securing new clients and growing the company’s market share in competition with Yellow Pages.* Managed end-to-end sales processes, including cold calling, sales presentations, and account management, while mentoring new sales consultants.Key Achievements:* Built a new client base from scratch, acquiring 32 clients with a combined monthly spend of $150,000 on internet advertising.* Consistently achieved weekly sales goals by making 100 cold calls, booking 10 sales presentations, and closing 2 contracts per week.* Developed a referral system that increased client acquisition efficiency by 15%.* Promoted to Sales Manager after achieving top-tier sales results and became a mentor for new sales consultants, contributing to overall team success.

Australian Mortgage Service helped families in financial difficulty to refinance their home loan and teach them budgeting skills to better manage their finances and pay down their loan.My role was to train, mentor, and manage 20 sales consultants with the objective of meeting sales targets.

Australian Mortgage Service helped families in financial difficulty to refinance their home loan and teach them budgeting skills to better manage their finances and pay down their loan.My role was to engage potential customers in the sales process with the objective to refinance their home loan and provide financial coaching.

PaySmart provides direct debit billing services to fitness businesses, schools and clubs.I was responsible for increasing the number of businesses using the service as well as maintaining existing relationships through all of NSW.