Engaged to revitalize an inbound sales funnel, having witnessed a marketing gap of almost a year apart from sporadic blog posts. Leveraged strong leadership skills to direct a marketing team of three, targeting development of an inbound lead initiative. ● Navigated challenging KPI scenarios, comparing lead quantity to 2021's highest-performing quarter. o Expertly adapted to substantial market shift in cannabis-focused CPA sector within last two years, transitioning from scarce specialized service providers to ubiquitous availability. o Exceeded expectations and elevated sales pipeline by a substantial 20%, resulting in weekly new deals exceeding $21K due to effectively acquired leads from marketing initiatives.● Positively impacted sales velocity, achieving a 61.3% quarter-over-quarter increase. Directed various marketing initiatives that generated more revenue-generating prospects and reduced sales cycle duration by 15%.● Developed an acquisitions campaign to facilitate company's expansion through acquisition of other CPA firms. o Created and executed email and marketing campaigns, including criteria for targeting businesses, copywriting, creative elements, and email automation, resulting in 2-3 meetings per week and successful purchase of two companies.● Spearheaded a large-scale project to streamline company’s marketing stack, including consolidating multiple email tools, rectifying Google Analytics setup issues, and enhancing historical data accuracy. o Migrated all platforms to HubSpot, implemented an efficient lead scoring model, and introduced various automation that reduced staff workload by over 40%, thereby enabling increased marketing and personalized sales outreach.

Spearheaded and streamlined all key aspects of organization-wide content management, encompassing creation, collaboration with engineers and analysts, and oversight of all externally oriented materials.● Distilled software capabilities and features into comprehensive sales materials company-wide.● Developed product use cases and client case studies that led to a 100% increase in organic traffic to the website.● Developed A/B testing program that increased conversion rates 11% over three months.

Assessed and improved marketing processes to enhance effectiveness. Analyzed marketing data and metrics to provide insights and recommendations for improving campaign performance and ROI. Monitored and maintained high-value marketing budgets, tracked expenses, and provided regular reports to leadership. Tracked KPIs to measure success of marketing initiatives.● Designed revenue attribution metrics for a Marketing Team, leading to a major achievement: within first year, marketing team's attributed revenue contributed to 80% of new sales revenue, while consuming less than 2% of budget.● Spearheaded implementation of HubSpot as primary marketing tool for Energy Exemplar and conducted training for a team of over 60 users, with a focus on ensuring adherence to best practices.● Led implementation of workflows and automation tools to boost customer engagement and lead targeting processes.

Developed and executed robust strategies and outlined inbound marketing, SEO, PPC, and HubSpot marketing automation initiatives tailored to clients' lead generation objectives. Created and implemented insightful training sessions for agency clients aimed at imparting best practices related to workflows and reporting.● Achieved remarkable results, including doubling organic traffic for clients and surpassing quarterly qualified lead targets for PPC and inbound marketing campaigns.● Slashed SQL lead acquisition costs for PPC campaigns by approximately 70%, reducing per-lead expenses on average from $250 to $80, thereby enhancing ROI for clients.● Led Tier 1 client retainers for company, while directing all facets of digital paid advertising campaigns.

Provided visionary leadership by developing and executing company's strategic plans to achieve growth and profitability goals. Managed company's financial resources, including budgeting, financial reporting, and cash flow management. Led and mentored diverse teams of professionals, with a strong focus on developing and maintaining a collaborative and high-performance culture.● Applied strong business acumen to establish and expand an online marketing firm specializing in web development, site analytics and testing, and marketing operations.● Served clients, including local organizations like MN AFL-CIO and multinational government contractors like onevaliant.com.

● Spearheaded entire web development process, comprising strategy formulation, design, and client management, to create captivating and distinctive interactive experiences.● Conducted debugging across all projects, using cutting-edge code from jQuery, HTML, JavaScript, and other debugging tools.

★ Devised and executed targeting strategy for online/offline marketing campaigns of Congress members as well as gubernatorial and the state legislature candidates. ★ Utilized market and campaign data to prepare reporting and update tactics for ad targeting.

Managed all campaign field operations in the 6th congressional district primarily focusing US Senate and Presidential campaigns.

Developed legislative communications and outreach materials, including legislative updates to stakeholders, supporting materials for legislation, and training materials.Recruited and developed advocacy coalitions and affordable housing stakeholders.

Responsible for implementing and running the field program in targeted senate districts.

Responsible for all aspects of organizing and building grassroots in Minnesota’s 4th Congressional District. Responsibilities included:• Executed a field plan that utilized direct voter contact as the primary communications for the campaign. • Organized and planned campaign events. Events ranged from 30 people to 600.• Recruited and managed regional volunteer organizers.• Built an activist network that won the majority of elected delegate support at the State Convention.