Warren Corrado Email & Phone Number

Milwaukee, Wisconsin, United States

Leading our development of high voltage routing solutions to support emerging motive electrification OEMs

Combining unspoken end-user needs with radical, electrified solutions to transform the commercial turf care space.• Facilitating and driving all development aspects of key battery and hybrid commercial ZTRs, as cornerstones of a broader solution set; developed unique go-to-market strategies, manufacturing and launch plans, and support systems for each product• Developed comprehensive strategy for electrification of commercial turf care portfolio for US and EU markets via ethnographic work with >50 dealers and end users; prioritized opportunities based on value prop strength, strategic alignment, and ROI• Merged qualitative and quantitative market data along with ethnographic research to develop strategy and vetted concepts for $60MM opportunity for disruptive handheld power equipment

Brookfield, Wi

Bringing end user and market insights to facilitate new opportunities among Concept Engineers, Industrial Designers, and Marketing.• Guided end user research and concept development to bring disruptive innovation into mature trade segment; successfully transferred project to NPD team for product introduction in 2017; anticipated annual revenue to exceed $16MM• Developed comprehensive design research to reveal user-based opportunities within a previously untapped space, resulting in an NPD portfolio of at least 8 unique and disruptive tools/systems• Created and introduced Concept Development process to Concept Team to bring rigor to the fuzzy front end and improve both the speed and effectiveness of team’s output

Responsible for all aspects of the framing market at retail: Intimately understand applications, end user needs and pain points; create strategies to advance current lines and innovations; work with Sales and Channel Marketing teams to implement effective placement and promotions; and monitor competitive offerings and pricing to ensure appropriate premiums. • Researched and developed radical strategy to attain 70% organic growth in the mature pneumatic framing market; successfully launched in market and is exceeding expectations• Created plan to understand and expand usage of new consumable bundling solution; implemented programs to increase awareness and usage via new, premium packaging; year-over-year growth exceeds 10%• Introduced and promoted evolutionary improvements to flagship cordless nailer; new product is outperforming remodeling market and competition• Prevented $800k+ in 21 deg. platform development by creating a deep understanding of the West Coast market dynamics; dramatic alteration to the current strategy and development plan yielded a more effective market approach to promote existing cordless framer and consumables

Accountable for Quality Assurance and Product Assurance team of 12 employees; ensure part and product quality for end users; champion for all quality initiatives.• Facilitated Opportunity Evaluation (OE) process to identify next generation trim tool and fastening systems, yielding critical bridging between strategy and NPD• Worked closely with suppliers to advance their capabilities to build quality into their components• Developed key personnel for current and future leadership opportunities

Responsible for working with engine manufacturer Engineers to create a deep understanding of customer needs, create technical solutions, and translate to internal engineering for project execution• Became division’s first certified Six Sigma Black Belt; generated greater than $400k in operational savings over 2 years due to variation reduction projects and application of Lean Enterprise tools (e.g. Kaizen, SMED, and VSM)• Trained, mentored, and certified 30 Six Sigma Green Belts• Developed grass-roots expansion into refrigeration compressor market; new applications and organic growth increased operational revenue 15%• Led NPD team to successful development and implementation of new tandem seal product line; achieved significant penetration in gas compression market