Inspired Fundraising provides strategy, insight, and creative services in collaboration with senior creatives and insight specialists. Consultancy services can help develop new strategies or troubleshoot existing programmes.Ongoing support to develop Individual Giving Strategy and implement campaigns.Recent projects have included:✔️ developing Digital creative for Amnesty to launch a new regular giving product.✔️ insights including research and creative outputs for CoppaFeel in collaboration with Raising Agents (consultancy).✔️ developed a new IG Strategy for Rainbows Hospice. ✔️ planning and implementing new Digital IG campaigns for CSUK (client since 2016).✔️ strategy and development of an IG programme for Safe Haven for Donkeys including Direct Mail, Digital and DRTV (client since 2019).✔️ strategy and implementation of a Christmas fundraising campaign for The Clocktower Sanctuary (client since 2021).✔️ Membership Review for The Vegetarian Society including new audiences and member recruitment strategy (client since 2022).Current clients: ▶️ CoppaFeel▶️ Amnesty▶️ Cats Protection▶️ Cancer Support UK▶️ Safe Haven for Donkeys▶️ The Clock Tower Sanctuary▶️ The Vegetarian Society▶️ Rainbows Hospice ▶️ Munchkins Miniature ShetlandsPast clients: Macmillan, National Museums Scotland, Orca, The British Tinnitus Association, Fumble, The Grammar School at Leeds, British Lung Foundation, Livability, Renewable World, FOUR PAWS UK, EIA, Art UK, Stroke Association, RAPt, The Institute of Cancer Research, The Eden Project, Operation Smile, Centrepoint, WWF, Action Medical Research, Ethiopiaid, Refuge, TASC, Camfed, Action on Hearing Loss, Street Child, Friends of the Earth, The Friary, Demelza, Fife Heritage Buildings Trust, Teesside Charity, Baca, Chichester Harbour Trust, Vintage Vibes, YMCA, Compass, Rainbows Hospice, Keech Hospice Care, ORCA, Music in Care and Hospitals, and Make-A-Wish UK.www.inspiredfundraising.co.uk

Very proud to be joining CareDogs as a trustee to help provide fundraising strategy support. CareDogs help solve social isolation in older people by facilitating dog adoption and providing a befriending network combined with local community and dog-walking support.https://www.caredogs.org.uk

In addition to running Inspired Fundraising I also wrote and delivered two individual giving modules of the UK's first ever degree in Charity Development at Chichester University.

Centrepoint: appointed August 2008 on an ongoing consultancy to introduce a new DM strategy which at the end of the consultancy in March 2014 had increased DD income from £600k to almost £4m pa and overall individual giving income from £1m to £7m pa by March 2014.Included the production of a new 5 year direct marketing strategy & budget, development of new donor journeys and full communications track, introduction of digital and social media channels, review and re-launch of mid value DD Room Sponsor strategy, development of Virtual Gift strategy to provide a new income stream worth £150k per annum.WWF: appointed July 2010 on a nine month consultancy to review the Membership and recommend on a new product, proposition and targeting. Also to run the pitch for a new junior club proposition, including the development of a new recruitment plan and budget.

Clients: Scope, Amnesty, The Prostate Cancer Charity, Deaf Child Worldwide, Centrepoint, St Dunstan’s, ActionAid, Battersea Dog’s Home, FARM-Africa, CARE International, The Children’s Society, British Heart Foundation, SPANA. Elephant FamilyKey projects: FARM FRIENDS product launch, Deaf Child Worldwide re-brand, Battersea Dog’s Home adoption products, TPCC £5000 donor recruitment and development.Production of marketing plans and budgets for retained clients.

Set up and ran a new central direct marketing programme on behalf of MS Society NSW and four other state MS Societies, including the revamp of high value raffle sales via digital and telemarketing sales. Also relocated the telemarketing team to a satellite office and managed a team of 20 telemarketers and supervisors.

Developed a new communications and marketing strategy for WWF in Western Australia, including major donor events and funding opportunities, trust applications and raising awareness of WWF within local media and communities. Also set up the WWF digital campaign to save Ningaloo Reef, drawing support from across the world.

Managed the change of positioning from a benefits-led membership subscription to a charitable proposition. Included developing a direct marketing strategy and budget, managing a data audit to provide a new subscriber segmentation and profiling, and account managing cause-related products such as Art Fund branded holidays, credit card and insurance products.

I developed a marketing & communications strategy from scratch, building the declining subscription base from 3k to 12k within a year. My role included direct marketing, news-stand sales, reader research, brand awareness and PR, along with account managing corporate partnerships. I also set up a new loyalty Travel Club which successfully increased retention of subscribers.

During my time at WWF I reversed the decline in supporters to a growth of 12% per annum via the development of new fundraising products - including Adopt a Tiger, Adopt a Rhino and Adopt an Elephant - and the testing of new audiences and media channels. This provided WWF-UK with £1 million additional to budget income in 97/98.