Warren L. Email and Phone Number
Warren Lee’s career in technology and financial services includes VP & SVP positions at high growth startups and leading brands. Former Vice President of Integrated Marketing & Digital Platforms at J.P. Morgan & Chase, Warren served as the head of paid media for the Corporate investment bank reporting directly to the divisional CMO where he led digital transformation initiatives & provided oversight of the digital budget, organic web strategy, and marketing technology stack.Former Chief Marketing Officer at Addressable.ai Warren primarily led the product marketing and omni-channel marketing effort behind the design, development and go to market launch of a portfolio of enterprise b2b saas solutions including a plug-and-play content recommendation engine connected to a data management platform, predictive modeling ai workbench and marketing automation toolkit. Former SVP of Digital at Carrington Mortgage achieving $1B in mortgage origination volume within first year via the go-to-market launch of a new online consumer direct lending platform and brand. Former Vice President of Marketing at Nationstar Mortgage launching Homesearch.com which achieved $2B in home sales within the first two years via go-to-market launch of a full value chain vertically integrated real estate search engine and auction platform, rebranded as XOME leading to successful IPO. Warren has also held senior product marketing management roles at MOVE inc, driving digital performance across realtor.com and move.com serving agents, brokers, home buyers, sellers and renters while developing a deep understanding of the home ownership customer journey and customer life cycle marketing via digital platforms. Warren has developed advanced data driven marketing strategies at Adobe systems while helping the company transition from a traditional software sales model to a direct D2C and B2B cloud SaaS sales model, becoming a thought leader and public speaker for Adobe along the way. Warren enjoys working with large data sets to solve complex business opportunities that revolve around digital content marketing and delivering best in class customer experiences. He is passionate about leading world-class teams to deliver strategic direct response and brand campaigns that leverage digital media & data to drive relevant and targeted brand experiences that grow and nurture customer relationships & ultimately, drive sales growth.I'm here to network and grow and to help others do the same. Feel free to connect and let me know if there's anything I can do to help you.
Onemain Financial
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Vice President Digital Direct Acquisition MarketingOnemain Financial May 2023 - PresentBaltimore , Md, UsOneMain Financial (NYSE:OMF) is dedicated to improving the financial well-being of hardworking Americans. Since 1912 we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards, and other products help people borrow better and work toward a brighter future.
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Vice President Digital Marketing & Marketing AutomationInsightsoftware Jun 2022 - May 2023Raleigh, North Carolina, UsHead of the digital marketing department with responsibility for leading a global team of web operations developers, paid and organic inbound marketing professionals, and marketing automation experts to achieve revenue growth targets while deepening and developing their professional bench strength along the way. Achieved all pipeline and demand gen OKRs for the year, and couldn't be more proud of the digital team for succesfully completing 4 large scale enterprise M&A related media plan and tech stack integrations within 6 short months. Insightsoftware is a high growth billion $ PE backed fintech company, offering a portfolio of integrated software solutions spanning financial reporting, operational reporting, embedded analytics, data visualization tools, budgeting and planning software, tax reporting software, disclosure management and equity management software that unlock business data for finance and operations teams and application developers. -
Vice President, Integrated Marketing & Digital PlatformsJpmorgan Chase & Co. Jan 2020 - Jul 2022New York, Ny, UsOversight of paid media, SEO & the marketing technology stack for the global corporate investment bank and jpmorgan.com -
Vp Of Digital Marketing, SmbJpmorgan Chase & Co. Nov 2018 - Jul 2022New York, Ny, UsResponsibilities included marketing financial services products including business banking, lending, merchant services and payments processing to SMB customers on Chase.com through design thinking workshops and strategies to develop customer insights, JTBD (Jobs to be done) based customer journey mapping and content strategy, website optimization of chase.com and more. Served as business strategy lead for SEO and digital marketing technology stack enhancements related to the Merchant Services business on chase.com
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Chief Marketing OfficerAddressable Ai Feb 2017 - Nov 2018Wilmington, De, UsAddressable.ai offers a suite of machine learning enabled marketing automation SaaS solutions for ecommerce, real estate, and financial services companies.The core product suite includes; a content curation service that helps map content to customer journey stages. A data management and customer management platform built for lead scoring and risk modeling. And a plug and play content recommendation engine with predictive analytics.Addressable.ai has also served as a consulting agency partner, providing technology implementation support and strategic growth marketing consulting services for leading brands. Brands have included, Ebay, Williams-Sonoma, West Elm, Wayfair, RingCentral, FastSpring, Openprise, Searchmetrics, & Hewlet Packard Enterprise. -
Svp, Digital MarketingCarrington Holding Company, Llc Nov 2015 - Feb 2017Aliso Viejo, Ca, UsDirectly responsible for creating and leading a global marketing team with an emphasis on increasing mortgage call center revenues (Up to $1B) via innovative marketing & technology solutions. Launched an online consumer loan origination platform from concept to completion & scaled up a multi-million marketing budget for all lending activity driving to new purchase call center which resulted in increased purchase origination volume to record highs, over $1B.Formed and managed a centralized digital marketing team with oversight of all digital customer acquisition strategy and execution including; direct response marketing, integrated marketing, content marketing, social media marketing, email, remarketing, search marketing SEM & SEO, affiliate marketing, mortgage lead aggregators, partnership marketing, mortgage lead aggregators, affiliate marketing, programmatic media buying, marketing optimization, analytics & business development.Direct responsibilities included:- Leading the corporate marketing team - Advising C suite on brand strategy- Developing new customer acquisition channels- Building & negotiating direct paid media partnerships- Managing multi-million digital media budget - Website development and optimization- Customer and lead nurture strategies- Annual planning, forecasting performance results, developing & presenting quarterly business results- Marketing automation and CRM integration with Marketo- Sales enablement and event marketing support -
Vice President Of MarketingNationstar Mortgage Apr 2014 - Nov 2015UsDeveloped and implemented digital GTM (Go to market) launch strategy and planning for homesearch.com and XOME.com. Helped grow homesearch.com from concept into XOME. Homesearch.com became 3rd largest real estate auction website within 1 year, driving up to $2B in purchase volume. Xome.com grew to become 6th largest real estate network (per comscore) within 3 months, and held successful IPO 2 years later. Responsible for direct management of multi-million annual budget in-excess of $10MM. Responsibilities within digital marketing included:- Marketing analytics- Social media- Display & re-targeting- Partner marketing- Paid search marketing - Mobile marketing- Email marketing- Content Marketing and SEO. -
Senior Manager, Global Search MarketingAdobe Apr 2011 - Apr 2014San Jose, Ca, UsLead global organic search marketing analytics and marketing strategy for Adobe CS & digital B2B & B2C SaaS products including the Adobe Creative Cloud software platform ($1B annual revenue).Responsible for; developing innovative marketing strategies, quarterly planning, marketing analytics, forecasting, and maintaining growth of 48 million monthly visitors from natural search to www.adobe.com & Adobe owned websitesPartnered cross functionally to help lead a company wide initiative to migrate all domains onto AEM (Adobe Experience Manager) while implementing industry-pioneering marketing programs that harnessed customer data to drive relevant & targeted brand experiences.Exceeded sales target of 1 million creative cloud software subscribers 3 months ahead of targetIncreased SEM ROI 350% through innovative data driven & automated paid search & SEO co-optimization strategiesContributed to several features found within Adobe products that include; Adobe Experience Manager (AEM) & Adobe Analytics (Formerly Omniture). Maintained expert level proficiency integrating and using Adobe marketing cloud products. Charter member of the “Adobe Social Media Center of Excellence” & the “Content Marketing Center of Excellence”Generated thought leadership content for the firm, and represented Adobe at nationwide marketing conferences as a public speaker presenting on topics related to digital marketing strategies & best practices. -
Senior Product Manager, SeoMove, Inc 2007 - Apr 2011Santa Clara, Ca, UsLead organic traffic acquisition strategy & analytics for websites & vertical retail channels within the Move inc. network including REALTOR.COM. Primarily responsible for driving enough website visitors to maintain the #1 most visited website in the real estate industry position month over month as reported by Comscore. Served as primary point of contact between marketing analytics vendor Omniture (Now Adobe) and marketing team. Created an in-house marketing analytics and insights organization responsible for providing all marketing data and insights back to the business.Developed annual planning and forecasting models with finance and sales leadership to ensure marketing and sales quota achievement.Deployed 70 million new pages on Realtor.com designed for SEO that increased traffic from 5 million monthly unique visitors to 16 million monthly unique visitors and effectively replaced an $11 million SEM dependency with organic SEO based traffic. (To date these pages now help to contribute over 60 million visits to realtor.com via Google per month, for free) Supported mobile marketing plan for the Realtor.com iphone app which hit the million-download mark within 5 months.Worked directly with product, engineering, and marketing teams to build and launch the industries first nationwide integrated lending and real estate search platform, www.mortgagematch.com, from concept to completion. Launched SEO strategy behind FindaRealtor.Supported procurement efforts for new agency relationships and drove RFP and contract negotiations relating to new vendor agreements. Created & presented & approved business cases, product roadmaps, & go-to-market launch plans. -
Front-End Engineer, Data EngineerAddressable Ai Nov 2005 - 2007Wilmington, De, UsDelivered front end engineering services, website design and development, database management and marketing, CMS design and development services, data integrations, Google Analytics / Omniture analytics & general online advertising support services.
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Marketing & SalesPrudential Cailfornia Realty Jan 1999 - Dec 2002Us
Warren L. Skills
Warren L. Education Details
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Stanford University Graduate School Of BusinessBusiness Administration & Management -
Brooks InstituteAdvertising
Frequently Asked Questions about Warren L.
What company does Warren L. work for?
Warren L. works for Onemain Financial
What is Warren L.'s role at the current company?
Warren L.'s current role is Values Driven and Results Focused #Leadership in Financial Services (Opinions shared here are my own).
What schools did Warren L. attend?
Warren L. attended Stanford University Graduate School Of Business, Brooks Institute.
What skills is Warren L. known for?
Warren L. has skills like Leadership, Product Marketing, Strategic Partnerships, Data Science, Online Marketing, Digital Strategy, Predictive Modeling, Thought Leadership, Customer Retention, Start Ups, Predictive Analytics, Digital Media.
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