Warren Lapa

Warren Lapa Email and Phone Number

Chief Executive Officer at Unique @ Unique
Warren Lapa's Location
New York, New York, United States, United States
Warren Lapa's Contact Details
About Warren Lapa

How is your company preparing for some of the greatest challenges and opportunities facing Marketing and Advertising? I am a senior executive with vast experience in traditional and Digital Media, Product, Sales and Marketing with a long track record of successfully building businesses within large corporations. Obsessively focused on customer needs and building strategy, teams and go-to market plans to win in a disrupted and hyper-competitive marketplace. A partner and collaborator deeply rooted in business discipline while keenly focused on innovating, building teams, motivating colleagues and partners to drive excellent outcomes.I've evaluated and formed strategic partnerships with Fortune 100/500 companies as well as early and late-stage start-ups, worked directly with clients and agencies of all sizes and provided guidance on investments and acquisitions. Unique is coming soon.

Warren Lapa's Current Company Details
Unique

Unique

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Chief Executive Officer at Unique
Warren Lapa Work Experience Details
  • Unique
    Chief Executive Officer
    Unique Sep 2020 - Present
    New York City Metropolitan Area
    A privacy first data extension platform for the cookieless future. Unique’s technology solution EECO, will help marketers optimize media investments by leveraging and expanding on their precious customer data while protecting their privacy. Our first application is in the coming identity-less digital advertising ecosystem, which will massively disrupt that $400B marketplace.Our Data + AI platform enables advertisers to expand their lists of prospects by optimizing their media spend… Show more A privacy first data extension platform for the cookieless future. Unique’s technology solution EECO, will help marketers optimize media investments by leveraging and expanding on their precious customer data while protecting their privacy. Our first application is in the coming identity-less digital advertising ecosystem, which will massively disrupt that $400B marketplace.Our Data + AI platform enables advertisers to expand their lists of prospects by optimizing their media spend through the creation of cohorts based on a customer’s profile resulting in personalization that can stand up to growing privacy regulations. We are introducing a fresh approach to data activation and media optimization by using custom built first party cohorts. Our platform uses a proprietary algorithm, Explore & Exploit Cohort Optimization (EECO) to power machine learning and AI driven outcomes.* Raised an Angel, Friends and Family funding round* Built a team of seasoned industry pros to launch* Filed a patent on the EECO technology* Accepted into the Dubai based Intelak Incubator Show less
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  • Waro Llc
    Co-Founder & Managing Director
    Waro Llc Apr 2017 - Jul 2020
    Fairfield County, Connecticut, United States
    WARO LLC finances, designs and develops eco-friendly modern residential real estate in Coastal Connecticut. Our philosophy is to collaborate with best in class Artisans to create living environments that combine visual and spacial elegance, that are built with integrity and are unique and timeless.
  • Spectrum Reach
    Group Vice President Digital Sales | Through April 2017
    Spectrum Reach Mar 2016 - Apr 2017
    Greater New York City Area
    Developed the budget, operational metrics, organizational design, and go-to market strategy for the newly formed 75-person Digital Sales organization across 90+ TV markets combining resources from Charter, Time Warner Cable Media and Brighthouse Networks. • Responsible for delivering over $100M in Digital Advertising revenue• Developed a common sales metrics dashboard to manage success across the Enterprise• Owned Planning, Yield Management, Sales Support and Customer… Show more Developed the budget, operational metrics, organizational design, and go-to market strategy for the newly formed 75-person Digital Sales organization across 90+ TV markets combining resources from Charter, Time Warner Cable Media and Brighthouse Networks. • Responsible for delivering over $100M in Digital Advertising revenue• Developed a common sales metrics dashboard to manage success across the Enterprise• Owned Planning, Yield Management, Sales Support and Customer Success• Provided thought leadership, industry presence and guidance by participating on: o IAB Board of Directors o Trustworthy Accountability Group (TAG) o FreeWheel Premium Video Council Show less
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  • Time Warner Cable Media
    Group Vice President Digital Products & Business Development
    Time Warner Cable Media 2004 - Mar 2016
    New York City
    Digital Products: Closely partnered with Sales, Technology and Operations teams to develop and deploy unique and white labeled advertising solutions to complement and enhance traditional TV advertising and drive revenue and marketplace expansion.• Developed and deployed over 16 Digital Products across 40 TV markets/800 sellers• Brought to market TV Ads Everywhere, the industry’s first multi-screen OTT, VOD hybrid including, TV Ads Everywhere addressable, an industry… Show more Digital Products: Closely partnered with Sales, Technology and Operations teams to develop and deploy unique and white labeled advertising solutions to complement and enhance traditional TV advertising and drive revenue and marketplace expansion.• Developed and deployed over 16 Digital Products across 40 TV markets/800 sellers• Brought to market TV Ads Everywhere, the industry’s first multi-screen OTT, VOD hybrid including, TV Ads Everywhere addressable, an industry first• Brought to market Digital Addressability, an online addressable ad solution using unique ISP targeting capabilities for precise geo-targeting • Developed data driven ad solutions utilizing our in-house data management platform• Launched TWC Media’s Programmatic Ad Sales• Developed custom forecasting and planning solutions to enhance existing ad technology• Negotiated and consummated multiple vendor agreements across the ad tech universe• Ran product using a full P&L to enhance accountability and profitabilityBusiness Development: Led a Business Development group focused on driving new and incremental ad revenue for Political Advertising, Multi-screen and remnant inventory.• Built a business development discipline that complimented core sales initiatives and provided a business cycle based approach to drive new business wins• Developed a unique marketing and sales strategy for Political Advertising using influencers and contacts to penetrate decision makers and change buying behaviors• Developed multi-screen initiatives with cutting edge agencies like Modi Media• Built the remnant inventory monetization strategy to drive short and long form sales growth, increasing yield and performance without compromising core sales efforts Show less
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  • Gannett Broadcasting
    Vp Emedia And National Sales
    Gannett Broadcasting 1994 - 2004
    Mclean, Va
    National Sales Manager WXIA TV Atlanta 1994-1995• Implemented the national sales strategy for the 1996 Summer Olympics on WXIA TV- in Atlanta the official station of the 1996 Summer Olympics and achieved new profitability benchmarks for Gannett BroadcastingVice President National Sales/Vice President eMedia• Developed next generation models for the evolution of national spot television sales and built Gannett Television Media Sales in November 2002; annual revenues of… Show more National Sales Manager WXIA TV Atlanta 1994-1995• Implemented the national sales strategy for the 1996 Summer Olympics on WXIA TV- in Atlanta the official station of the 1996 Summer Olympics and achieved new profitability benchmarks for Gannett BroadcastingVice President National Sales/Vice President eMedia• Developed next generation models for the evolution of national spot television sales and built Gannett Television Media Sales in November 2002; annual revenues of $450M.• Created and implemented the Gannett Broadcasting convergence strategy and reached profitability in online operations in 3 years. In 2003 the online segment achieved industry high profit margins and contributed a significant percentage of newly developed business to the core television business • Part of the corporate executive sales management group responsible for all ad revenues on Gannett Broadcasting, over $900M and one of the largest TV station groups in the US • Cross-Platform development: Broadcast leader for the development of synergies within the Gannett media family (US Today, Newspaper, Television and Online)• Gannett Futures Group: Responsible for identifying and analyzing new emerging business and investment opportunities in electronic media and strategically relevant business lines. Purchased Captivate Networks Show less
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  • Abc Tv
    Advertising Sales
    Abc Tv 1986 - 1994
    Senior sales positions at ABC National Spot Sales and ABC Network Sales. Created Monday Night Live on KABC TV Los Angeles and helped launch ABC World News Now in the News Division of the ABC TV Network. Consistent track record of successful client development and large scale wins.
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Warren Lapa Skills

Online Advertising Digital Media New Media Digital Strategy Advertising Sales Advertising Broadcast Media Buying Strategic Partnerships Business Development Television Media Planning Integrated Marketing Online Marketing Mobile Advertising Interactive Marketing Interactive Advertising Broadcast Television Direct Marketing Analytics Web Video Digital Video P&l Income Statement Broadcasting

Warren Lapa Education Details

Frequently Asked Questions about Warren Lapa

What company does Warren Lapa work for?

Warren Lapa works for Unique

What is Warren Lapa's role at the current company?

Warren Lapa's current role is Chief Executive Officer at Unique.

What is Warren Lapa's email address?

Warren Lapa's email address is wa****@****que.com

What is Warren Lapa's direct phone number?

Warren Lapa's direct phone number is +121236*****

What schools did Warren Lapa attend?

Warren Lapa attended Ohio University, The Tuck School Of Business At Dartmouth.

What skills is Warren Lapa known for?

Warren Lapa has skills like Online Advertising, Digital Media, New Media, Digital Strategy, Advertising Sales, Advertising, Broadcast, Media Buying, Strategic Partnerships, Business Development, Television, Media Planning.

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