Warren Lapa Email & Phone Number

New York City Metropolitan Area

A privacy first data extension platform for the cookieless future. Unique’s technology solution EECO, will help marketers optimize media investments by leveraging and expanding on their precious customer data while protecting their privacy. Our first application is in the coming identity-less digital advertising ecosystem, which will massively disrupt that $400B marketplace.Our Data + AI platform enables advertisers to expand their lists of prospects by optimizing their media spend… Show more A privacy first data extension platform for the cookieless future. Unique’s technology solution EECO, will help marketers optimize media investments by leveraging and expanding on their precious customer data while protecting their privacy. Our first application is in the coming identity-less digital advertising ecosystem, which will massively disrupt that $400B marketplace.Our Data + AI platform enables advertisers to expand their lists of prospects by optimizing their media spend through the creation of cohorts based on a customer’s profile resulting in personalization that can stand up to growing privacy regulations. We are introducing a fresh approach to data activation and media optimization by using custom built first party cohorts. Our platform uses a proprietary algorithm, Explore & Exploit Cohort Optimization (EECO) to power machine learning and AI driven outcomes.* Raised an Angel, Friends and Family funding round* Built a team of seasoned industry pros to launch* Filed a patent on the EECO technology* Accepted into the Dubai based Intelak Incubator Show less

Fairfield County, Connecticut, United States

WARO LLC finances, designs and develops eco-friendly modern residential real estate in Coastal Connecticut. Our philosophy is to collaborate with best in class Artisans to create living environments that combine visual and spacial elegance, that are built with integrity and are unique and timeless.

Greater New York City Area

Developed the budget, operational metrics, organizational design, and go-to market strategy for the newly formed 75-person Digital Sales organization across 90+ TV markets combining resources from Charter, Time Warner Cable Media and Brighthouse Networks. • Responsible for delivering over $100M in Digital Advertising revenue• Developed a common sales metrics dashboard to manage success across the Enterprise• Owned Planning, Yield Management, Sales Support and Customer… Show more Developed the budget, operational metrics, organizational design, and go-to market strategy for the newly formed 75-person Digital Sales organization across 90+ TV markets combining resources from Charter, Time Warner Cable Media and Brighthouse Networks. • Responsible for delivering over $100M in Digital Advertising revenue• Developed a common sales metrics dashboard to manage success across the Enterprise• Owned Planning, Yield Management, Sales Support and Customer Success• Provided thought leadership, industry presence and guidance by participating on: o IAB Board of Directors o Trustworthy Accountability Group (TAG) o FreeWheel Premium Video Council Show less

New York City

Digital Products: Closely partnered with Sales, Technology and Operations teams to develop and deploy unique and white labeled advertising solutions to complement and enhance traditional TV advertising and drive revenue and marketplace expansion.• Developed and deployed over 16 Digital Products across 40 TV markets/800 sellers• Brought to market TV Ads Everywhere, the industry’s first multi-screen OTT, VOD hybrid including, TV Ads Everywhere addressable, an industry… Show more Digital Products: Closely partnered with Sales, Technology and Operations teams to develop and deploy unique and white labeled advertising solutions to complement and enhance traditional TV advertising and drive revenue and marketplace expansion.• Developed and deployed over 16 Digital Products across 40 TV markets/800 sellers• Brought to market TV Ads Everywhere, the industry’s first multi-screen OTT, VOD hybrid including, TV Ads Everywhere addressable, an industry first• Brought to market Digital Addressability, an online addressable ad solution using unique ISP targeting capabilities for precise geo-targeting • Developed data driven ad solutions utilizing our in-house data management platform• Launched TWC Media’s Programmatic Ad Sales• Developed custom forecasting and planning solutions to enhance existing ad technology• Negotiated and consummated multiple vendor agreements across the ad tech universe• Ran product using a full P&L to enhance accountability and profitabilityBusiness Development: Led a Business Development group focused on driving new and incremental ad revenue for Political Advertising, Multi-screen and remnant inventory.• Built a business development discipline that complimented core sales initiatives and provided a business cycle based approach to drive new business wins• Developed a unique marketing and sales strategy for Political Advertising using influencers and contacts to penetrate decision makers and change buying behaviors• Developed multi-screen initiatives with cutting edge agencies like Modi Media• Built the remnant inventory monetization strategy to drive short and long form sales growth, increasing yield and performance without compromising core sales efforts Show less

Mclean, Va

National Sales Manager WXIA TV Atlanta 1994-1995• Implemented the national sales strategy for the 1996 Summer Olympics on WXIA TV- in Atlanta the official station of the 1996 Summer Olympics and achieved new profitability benchmarks for Gannett BroadcastingVice President National Sales/Vice President eMedia• Developed next generation models for the evolution of national spot television sales and built Gannett Television Media Sales in November 2002; annual revenues of… Show more National Sales Manager WXIA TV Atlanta 1994-1995• Implemented the national sales strategy for the 1996 Summer Olympics on WXIA TV- in Atlanta the official station of the 1996 Summer Olympics and achieved new profitability benchmarks for Gannett BroadcastingVice President National Sales/Vice President eMedia• Developed next generation models for the evolution of national spot television sales and built Gannett Television Media Sales in November 2002; annual revenues of $450M.• Created and implemented the Gannett Broadcasting convergence strategy and reached profitability in online operations in 3 years. In 2003 the online segment achieved industry high profit margins and contributed a significant percentage of newly developed business to the core television business • Part of the corporate executive sales management group responsible for all ad revenues on Gannett Broadcasting, over $900M and one of the largest TV station groups in the US • Cross-Platform development: Broadcast leader for the development of synergies within the Gannett media family (US Today, Newspaper, Television and Online)• Gannett Futures Group: Responsible for identifying and analyzing new emerging business and investment opportunities in electronic media and strategically relevant business lines. Purchased Captivate Networks Show less

Senior sales positions at ABC National Spot Sales and ABC Network Sales. Created Monday Night Live on KABC TV Los Angeles and helped launch ABC World News Now in the News Division of the ABC TV Network. Consistent track record of successful client development and large scale wins.

Bachelor Of Science - Bs, Communications, Radio And Television Management And Administration Corollary

Scte-Tuck Leadership Program