Warren Marsh Email & Phone Number

Brisbane, Qld, Au

• Development and delivery of strategic multi-channel marketing campaigns across traditional and digital channels• Improved ‘Chasing Cars’ brand in the marketplace and developed into a top 2 brand for reviewing cars with a dual focus on the growth of the website asset and the aligned YouTube channel through a content led growth strategy. • Delivered year-on-year Brand Power growth for both Motor and Home Insurance above industry and category benchmarks. • Management of the PR function for the Budget Direct brand.• Developed and manage two high-performing teams in Sydney and Brisbane, both that have exceeded KPIs. • Management of Big Bash and NRL sponsorships for Budget Direct Brand • Negotiation and implementation of multi-million dollar media contracts for Budget Direct and Compare the Market brands. • Management of all Brand and Customer Marketing Research • Management of external media and creative agency relationships and commercial agreements

• End to end management of the Media function for the Auto & General • Drove incremental cost benefits to the business through a direct-to-market business media negotiation model across digital and ATL channels.• Delivered best in market media practices and benefits to Auto & General not offered to other clients driving cost and business efficiencies to the business.• Delivery of innovative brand engagement concepts including the launch of Captain Risky Character via appearances in I am a Celebrity Get Me Out of Here/ The Logies.

• Developed media recommendations based on the strategic business plan and the derived marketing objectives.• Spearheaded the media investment through short-term monthly media negotiations.• Developed creative assets for delivery through ‘above the line’ and digital channels.• Maintained channel budget within planned parameters.• Delivered audience and media assets enabling the improvement of the brand reputation.

Chicago, Il, Us