Director Of Sales And Marketing
CurrentI lead and train a world-class salesforce of solar sales consultants focused on accelerating growth across multiple states. I have built a reputation for establishing an energetic, fast-paced, and competitive work culture focused on goal setting, achievement, and continuous learning. Actively involved in the sales process, I interface with key clients, assisting to preserve relationships, as well as negotiating, structuring, and closing new contracts.I was initially hired as a Solar Consultant, earning a fast-track promotion in only 9 months to Regional Sales Manager, and later to Director of Sales & Marketing. I also create and manage the sales and marketing operating budgets to attain corporate objectives.► Spearheaded, implemented and manage our Sales Enablement platform - SalesHood, resulting in message alignment, message development, and overall improved sales productivity through social learning.► To generate executive-level reporting, I merged Zoho CRM, Hubspot, and the website while gaining $15M in revenue.► I boosted the Virginia market share from 2% to 8% in 18 months and added $4M in revenue through competitive analysis, building a sales team of 3, and promotional marketing events.► By supporting a website redesign with messaging and customer journeys specific to agricultural and commercial sales, I grew sales in those segments.► Generating an additional $4M+ in annual revenue from referrals, I created a customer focus task force with members from sales, marketing, and operations.► I identified and implemented financing through the Delaware Energize Farm Program to secure $1.5M in sales, financed in 6 months.► I launched a team-based audio library to maximize team-based personal & professional development.► By introducing Patrick Lencioni’s Ideal Team Player, developing a reward-based system to meet goals, and recruiting top talent, I contributed to average sales reps increasing service from 1.5 to 3 years.
