Warren Pattison

Warren Pattison Email and Phone Number

Vice President Digital Banking, Design and Experience @ PSECU
Chicago, IL, US
Warren Pattison's Location
Greater Chicago Area, United States, United States
Warren Pattison's Contact Details
About Warren Pattison

An eCommerce and digital banking executive specializing in direct-to-consumer (DTC) eCommerce retail and DTC digital banking with experience leading teams for industry-leading brands, such as CHASE.com, LifeProof.com and OtterBox.com. Proven track record of success leading start-ups, turn arounds and established brands in scaling revenue streams, managing omni-channel strategy—branding, user acquisition, customer retention, partnerships and technology resources—and guiding web site operations, user-experience, analytics, innovation, financial and fulfillment support.16 years of leading organizations through change with a diverse range of experience from large brands, mid-market and startups. My approach to applying data-driven decision-making and branding has fostered organizational change while driving growth in revenue, profit and market share.Key accomplishments in leadership: • CHASE.com – led efforts to personalize digital experiences and track member behavior across all digital touchpoints. Owned a $25mm Budget • UdisGlutenFree.com – From $0 to $150mm in annualized revenue in less than two years. Grew Facebook followers from several thousand to over 1mm in less than 1 year. First brand to be featured in Facebook’s Small Business guidebook. AMA Award Winner for Best Innovator in Social Media. • UnitedFCU.com – Promoted to Vice President within my first six months leading innovation. Successfully replatformed and rebranded the website while transforming the digital channel with reduced friction and personalized experiences. • LifeProof.com – led redesign and replatform website projects. Responsible for a 20% lift in overall revenue. • OtterBox.com – led redesign and replatform website projects. Responsible for a 20% lift in overall revenue. Areas of Expertise: - Strategic Planning & Execution- Digital Transformation- Innovation Leadership- Customer Experience - Digital Banking- Organizational Leadership & Team Building - Budgeting, Forecasting & Enterprise Financial/ P&L Management- DTC Ecommerce, Online Marketplaces, Amazon (AMS), Social Commerce- SEO Expert- Social Media- A/B/n and MVT Testing- Email Marketing / CRM- Analytics & Reporting- Ux - Usability & Conversion Optimization- Mobile Web- Digital Advertising

Warren Pattison's Current Company Details
PSECU

Psecu

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Vice President Digital Banking, Design and Experience
Chicago, IL, US
Warren Pattison Work Experience Details
  • Psecu
    Vice President Digital Banking, Design And Experience
    Psecu
    Chicago, Il, Us
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  • Alliant Credit Union
    Head Of Digital Product: Digital Banking, Payments, Deposits, Rewards, Martech & Open Banking
    Alliant Credit Union 2024 - Present
    Chicago, Il, Us
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  • Alliant Credit Union
    Head Of Digital Strategy - Digital Channels
    Alliant Credit Union 2022 - 2023
    Chicago, Il, Us
    Utilizing the Scaled Agile Framework (SAFe), I lead the product owner teams who lead, and implement digital banking innovations and enhancements to meet the strategic, financial and member experience goals of the digital credit union. This is a senior leadership role in keeping the credit union at the forefront of usable new technologies that will help meet or exceed consumer expectations around user experience (Ux) and easy banking. Primary responsibilities include strategy, planning, and execution of Alliant’s digital-banking platforms, digital acquisitions, mobile, payments, self-serve options, onboarding, engagement, loyalty and retention product ownership.• Wall Street Journal – Best Credit Union (https://www.wsj.com/buyside/personal-finance/best-credit-unions-01666649553)• Best Online Banks (https://www.nerdwallet.com/best/banking/best-online-banks)• Best Banking Apps (https://www.fool.com/the-ascent/banks/best-banking-apps/)• Best Credit Union (https://www.bankrate.com/banking/best-credit-unions/)• Best Credit Union (https://www.cnbc.com/select/best-credit-unions/) • Best Credit Union (https://www.thebalancemoney.com/best-credit-unions-4161027
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  • United Federal Credit Union
    Head Of Emerging Technology
    United Federal Credit Union 2020 - 2022
    St Joseph, Michigan, Us
    Led the Emerging Technology Department responsible for the strategy, vision, and effective delivery of technology to improve member and employee experiences through Digital Transformation, Modernization and Innovation. Responsible for all digital products and technology delivery initiatives including: digital banking, digital payments, mobile apps, atm fleet, website, Ux, card controls, voice banking, interactive AI, personalization, digital payments, virtual banking, Salesforce (CRM), Core Banking, website platforms and, Content Management Systems.Delivered never-before-seen results: 3x increase in Mortgage acquisition, 2x increase in credit card acquisition and 58% increase in line usage; 38% increase in online deposit acquisition; 18% reduction in customer service calls received and over 2x increase in HELOC acquisition and line usage
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  • United Federal Credit Union
    Vp Of Digital Strategy
    United Federal Credit Union 2018 - 2020
    St Joseph, Michigan, Us
    Owner of the digital strategy roadmap to transform the member-facing digital channels. Teams under my management were comprised of Software Engineering, CRM, Digital Operations and User Experience.
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  • United Federal Credit Union
    Director Of Digital Strategy
    United Federal Credit Union 2017 - 2018
    St Joseph, Michigan, Us
    Reporting to the Chief Innovation Officer, I ensured my team created the strategy for all UFCU’s digital products and online service delivery initiatives such as online banking, digital payments, mobile apps as well as future offerings such as contextual PFM, biometrics, digital wallets, and virtual banking.My team also led the digital marketing initiatives including onsite search, SEO, SEM, online lead generation, marketing automation, digital advertising, website development, performance analytics, UX design and predictive marketing.
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  • Otterbox
    Gm - Web And Ecommerce, Americas: Lifeproof.Com & Otterbox.Com
    Otterbox 2014 - 2017
    Fort Collins, Co, Us
    Responsible for driving revenue and brand marketing objectives for two top brands: Lifeproof.com and Otterbox.com. I owned the full ecommerce P&L' I also led merchandising, user-experience, content strategy, affiliate marketing, product setup, and data-sciences' teams. I led strategy, and execution for our web properties across several regions including, but not limited to North, Central and South America.www.OtterBox.com / www.LifeProof.com
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  • Current Usa
    Senior Director Of Ecommerce
    Current Usa 2013 - 2014
    Vista, Ca, Us
    Reporting directly to the CEO, I managed a team of six direct reports who managed CRM, SEO, SEM, Social Media, Affiliate Marketing, Merchandising and Web Analytics. I led strategy, innovation and execution for five web properties, four of which were IR 500 e-tailers.
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  • Udi'S Gluten Free
    Director Of Digital Commerce
    Udi'S Gluten Free 2010 - 2013
    Reporting directly to Executive Management. My team was responsible for strategy, innovation, analytics and execution of all Digital efforts for paid, earned and owned media channels (display media, search, ecommerce, blog, eMail, YouTube, FaceBook, Twitter, Pinterest, Google+ and Mobile).Under my management - The Social Media team was hosted by Facebook as a featured success story as well as being the first brand to be featured in the Facebook marketing handbook for small businesses in 2012.Awards:Grand Peak Award - Social Media InnovationAMA Gold Peak Award, Best in Show - Social MediaWOMMY Award Winner - Social Media
  • Chase
    Vp. Strategy Manager, Internet Acquisitions
    Chase 2008 - 2010
    New York, Ny, Us
    Accountable for a $25 million dollar budget - I managed Internet Strategy and Innovation within acquisition marketing for JPMorgan Chase's Consumer and Business Credit Card divisions. I was responsible for Search (onsite search, SEO and SEM/ PPC), Additionally, I led efforts for onsite and offsite Ad-Serving, Analytics and Website Personalization on CHASE.com.
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  • Chase
    Avp. Search Engine Marketing & Affiliate Manager
    Chase 2006 - 2008
    New York, Ny, Us
    Home Lending’s Lead for digital, search and affiliate marketing programs. I managed one associate as well as multiple vendors charged with strategy and execution of digital marketing with an annual multi-million dollar budget.
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  • Elixir Systems
    Director Of Search (Seo & Sem)
    Elixir Systems 2004 - 2006
    Scottsdale, Az, Us
    Premier boutique search engine marketing and online public relations agency providing services to a diverse client base. Organization encompassed a small team of ten, highly regarded expert level consultants.• Directed internet search marketing strategies that included Feed Optimization, Social Media, and use of pay-per-click advertising (Google AdWords, Yahoo Search Marketing, MSN Adcenter, and Ask) for 25 companies spanning from Business to Business, Travel, Retail eCommerce, Lead Generation, Entertainment, Education• Implemented client onsite search engine optimization that included website development, and strategy • Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Wikipedia, and YouTube • Managed client web analytics for quantifying incremental impacts compared to established benchmarks
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Warren Pattison Skills

Online Marketing Digital Marketing Web Analytics Sem Online Advertising Digital Strategy Email Marketing Seo Social Media Marketing Ppc Analytics E Commerce Lead Generation Marketing Strategy Strategy Social Media Google Adwords Marketing Affiliate Marketing Management Conversion Optimization Google Analytics Organic Search Landing Page Optimization Search Engine Marketing Facebook Web Marketing Mobile Marketing Digital Media Blogging Multivariate Testing Strategy Development Integrated Marketing Crm A/b Testing Omniture Behavioral Targeting Budget Management Global E Commerce Leadership Strategic Planning Business Development Online Marketplaces Amazon Merchandising Google Webmaster Tools Strategic Partnerships B2b Direct Marketing Start Ups

Warren Pattison Education Details

  • Cornell University
    Cornell University
    Certificate - Financial Technology (Fintech)
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Ed: Innovation Leadership
  • University Of Arizona, Eller College Of Management
    University Of Arizona, Eller College Of Management
    Management Information Systems
  • University Of Phoenix
    University Of Phoenix
    Information Technology

Frequently Asked Questions about Warren Pattison

What company does Warren Pattison work for?

Warren Pattison works for Psecu

What is Warren Pattison's role at the current company?

Warren Pattison's current role is Vice President Digital Banking, Design and Experience.

What is Warren Pattison's email address?

Warren Pattison's email address is wp****@****ail.com

What is Warren Pattison's direct phone number?

Warren Pattison's direct phone number is +126998*****

What schools did Warren Pattison attend?

Warren Pattison attended Cornell University, Northwestern University - Kellogg School Of Management, University Of Arizona, Eller College Of Management, University Of Phoenix.

What are some of Warren Pattison's interests?

Warren Pattison has interest in Children, Kids, Cooking, Electronics, Economic Empowerment, Outdoors, Environment, Home Improvement, Reading, Crafts.

What skills is Warren Pattison known for?

Warren Pattison has skills like Online Marketing, Digital Marketing, Web Analytics, Sem, Online Advertising, Digital Strategy, Email Marketing, Seo, Social Media Marketing, Ppc, Analytics, E Commerce.

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