Warren Powell Email & Phone Number

AMG helps companies grow their business via strategic consulting and lead generation programs and services. Develop and implement marketing strategies that enable business owners acquire new customers by executing more effective marketing strategies that drive high-quality, low acquisition cost clients in key financial service sectors.

Recruited to drive growth by leading all marketing, leading generation and communications functions for debt settlement business unit within fast-growing fin-tech portfolio. Establish KPI benchmarks, build multi-channel analytic framework/tools and rationalize/optimize marketing channels. Create sales nurture strategy and leverage marketing automation platforms. Drive significant YoY and QoQ top line enrollment while reducing customer acquisition cost more than 50%.

Plano, Texas, Us

Recruited to develop and lead turnaround growth strategy for privately owned company. Transformed and restructured all operational functions, including strategy, sales, marketing, finance, and HR. ­ Established strategic framework and operational processes to drive profitable organizational growth­ Negotiated favorable long-term agreements with key strategic partners to improve margin & cash flow­ Developed and delivered operational plans focused on top line revenue growth and optimizing spend­ Recruited and retained new talent for key operational roles needed to enable turnaround­ Drove 2019 revenue growth of >50% and 2020 revenue growth of >35% (despite COVID)­ Decreased customer acquisition cost ~30%; reduced OPEX ~8% within six months

Recruited to establish and lead marketing transformation strategy for private equity-backed company operating two business units in the financial services sectors. Responsible for strategy, direct marketing development and direct mail execution, marketing and sales analytics, and marketing operations for each business unit within our financial services portfolio. ­Drove customer acquisition strategies resulting in 35% growth (2012-2016) and 142% growth (2016-2018). Managed all direct marketing channels: Direct Mail, DRTV, DR Radio, Digital. Created analytical tools, frameworks and methodologies to optimize marketing ROI. Developed operational processes to provide visibility and tracking throughout entire DR ecosystem to drive cost efficiency, improve sales productivity and increase partner accountability.

Irving, Texas, Us

Recruited to provide strategic consulting leadership and trusted advisory services to retail and B2B clients of the leader in outcome-based marketing. Focused on increasing revenue, improving profitability, and driving brand preference for global B2B and B2C clients. Responsibilities include interpreting and leveraging complex customer, financial, and market data into actionable top-line growth strategies for our clients. Established “trusted advisor” relationship with key client management executives. Created analytical tools, frameworks and methodologies to help identify and solve marketing challenges. Lead internal project management, plan execution and account resources.

New York, Ny, Us

Recruited as functional leader of growing Strategy & Customer Solutions Practice at global management consulting firm. Established “trusted advisor” relationship with key client management and private equity executives­ Provided strategic guidance related to organizational strategy by identifying insights from rigorous data analysis, review of financial metrics, and assessing functional performance­ Owned delivery of client project deliverables, including assessments and recommendations­ Created strategic marketing playbooks, established new KPI’s, conducted in-depth financial analysis, developed new go-to-market strategy and improved customer segmentation approach and treatment­ Created analytical tools, frameworks, and methodologies to help identify and solve business problems­ Led project management, plan execution and managed team resources and budget­ Developed and participated in business development activities resulting in incremental new business

Jp

Recruited to lead a cross-functional sales and operations team focused on driving service revenues­ Established and executed a comprehensive marketing plan to drive and support $110 M+ revenue annually­ Developed, for the first time, sales and marketing material that clearly communicated the value of our differentiated approach to providing service to our customers­ Improved revenue retention, achieved higher contribution margin and drove incremental revenue at higher margins­ Built a pricing and profitability analysis tool and integrated it into improved business process­ Established and led the company-wide business planning process for all lines of business­ Created compelling sales presentations to concisely articulate & leverage our complex value proposition­ Established a three year business plan focused on improving gross margin performance across all services­ Provided direction and creative content for all on-line marketing material associated with the service line­ Owned content for all internal/external corporate communication related to product line

Hired to provide strategic marketing services to retail and other B2C industries­ Identified new business insights from complex customer data analysis and leveraged into differentiated customer segment-based marketing plans to increase customer retention ­ Created annual marketing plan, organizational recommendations and improved business processes to help transition a manufacturer to a proactive customer-driven organization ­ Translated complex research analysis into addressable market opportunity for potential new product

Irving, Tx, Us

Recruited to build and implement go-to-market strategy for services Recruited to lead a team of senior-level product marketing professionals in building and executing marketing strategies for multiple products and services ­ Drove customer retention and attracted high-value business customers worth $500M in annual revenue­ Conducted financial and business case analysis for all marketing programs­ Provided call center sales training, job aides and scripting­ Created direct mail letter programs targeting end-users for enrollment in value added service programs ­ Provided content for all internal/external corporate communication related to product line­ Leveraged market research and consumer insights into marketing programs­ Led, hired and developed team of four marketing professionals and consultants­ Managed $4M marketing budget

Espoo, Southern Finland, Fi

Manager of Strategy & Planning: Promoted to provide marketing planning and strategy leadership to North America sales and marketing teams ­ Analyzed profitability results and post-event analysis for specific customer programs and initiatives­ Developed recommendations, benchmarks, guidelines and best practices to improve marketing performance Customer Marketing Manager: Hired to develop & execute integrated customer-focused marketing plans in conjunction with sales and product management­ Drove consumer purchase behavior by creating and executing creative materials that clearly communicated our value proposition to customers and consumers­ Developed and managed an integrated, customer-specific product launch strategy that achieved 143% of sales targets and 114% of revenue plan­ Leveraged complex market research and consumer insights into customer marketing plans and program implementation ­ Leveraged $12M marketing budget in order to drive consumer behavior and increase brand preference ­ Created sales and marketing materials to utilize when influencing partners and developing programs­ Established relationships at all levels of the customer’s organization to increase market share within customer advertising­ Created and implemented a channel management product training program that successfully trained and motivated more than 9,000 sales reps nationwide in one week­ Increased market share within customer advertising program to 40%, while spending only 60% of budget­ Negotiated value of media spend with partners in order to establish promotional programs­ Managed creative agencies and vendors in the development of customized marketing collateral

Miami, Florida, Us

Retail Category Manager: Promoted to oversee all marketing, promotions, merchandising, advertising sales, product sell-in/sell-through volumes, cost and profit margin for $400M+ retail software category ­ Exceeded annual sales revenue and margin dollars goals within the first six months ­ Created launch strategies for new products, categories, releases, and upgrades to existing products­ Negotiated with manufacturers to effectively leverage acquisition price as well as use of marketing dollars ­ Integrated product assortment into existing advertising, merchandising and promotional programs, and developed impactful, comprehensive sell-through programs utilizing vendor-funded co-op/mdfNational Advertising Manager: Promoted to lead the marketing team in planning and implementing all marketing programs­ Managed all in-house and out-sourced creative processes and promotional agencies­ Leveraged understanding of consumer purchase behavior to develop compelling promotions ­ Provided content and creative direction for all radio, print and T.V. advertising ­ Provided extensive corporate communication related to advertising and promotional programs­ Directed all advertising activities by leading, motivating and developing a retail marketing team of 10­ Managed annual media budget of $70M+ ­ Utilized direct mail regularly to drive attendance and participation at key local eventsOther roles included Promotions Supervisor, National Promotions Specialist, and Traffic Coordinator