Content Strategist
Supported authors and editors across state agencies with advice and documentation on effectively developing and presenting content on Mass.gov, the state government’s central website.- Collaborated with external partners and internal team members to develop a clear, simplified, low-text, registration form for COVID-19 vaccines to reduce confusion among site visitors and improve completion.- Revised and redesigned the front page of Mass.gov's internal knowledge base, providing authors and editors an updated, streamlined entry point.- Produced a weekly digest of site visitor feedback on COVID-19 vaccine registration, informing decision-makers across several agencies on emergent themes, and escalating new concerns.- Identified findability, taxonomy, and context improvements for data pages across Mass.gov, and worked with authors and SMEs to implement them, making data content accessible to new audiences.