Warren Schaffer work email
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Warren Schaffer personal email
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My achievements on paper represent a piece of the intricate and universal understanding I have gained into the minds of both consumers and industry professionals. My professional toolbox is strong and always expanding: Media and marketing expertiseStrategic ThinkingAnalyticsNew Media InfusionMeasurementManagement/mentoringDeep marketplace relations...Yet I also bring another element to the table -- meaning and purpose. To bring a brand to its full potential it must not only be seen and heard, but also felt. Engaging the mind and forging personal meaning for the consumer is key to success. The same is true for the marketing teams responsible for guiding such brands; break-through work requires complete understand and belief in a brand as well as identifying with the consumer being targeted. The consumer’s personal connection to the brand can be driven through various marketing and media techniques. My hands-on, nurturing management approach, combined with the creative, optimized media campaigns I lead, deliver measurable success, profitability, brand growth and loyalty while embedding personal meaning for consumers and my team. My clients are happy and my teams are too. EXAMPLE SUCCESS MEASURESTOYOTA-Best sales year ever for Part & Service and Certified Used Sales (+6% each)SAATCHI LA-Created agency wide Code of EthicsHENKEL/DIAL-Retained client despite OMD Chicago firing by assembling and leading a passionate, dedicated and creative team in LA; resulting in award winning campaigns and significant sales & brand measure lifts (Right Guard +56% target purchase volume, Tone 30%+ lifts in familiarity and favorability)UNCLE BEN’S/MARS- Stole account from media agency responsible for all other US Mars Divisions while serving as strategic leader and Integrator across 5 buying agencies leading the SVP Marketing and Sales to state “Warren took our disjointed and ineffective annual planning process and turned it into a Mars North America best practice”.
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PresidentMoontide Agency Jul 2024 - PresentEl Segundo, California, Us -
Partner + Managing DirectorMoontide Agency Jul 2022 - Jul 2024El Segundo, California, Us
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Partner + Director Of MediaMoontide Agency 2016 - Jul 2022El Segundo, California, UsGolden State is a leading media company and content studio organized around the ideas, industries and lifestyles of California. That’s a big idea because California is more than simply a place. It’s the world’s 6th largest economy, a bellwether of global trends and home to the most influential lifestyles on the planet. We own a network of multi-channel media brands that celebrate the true California experience with high-quality digital video, long-form editorial, shareable social content and lifestyle print. We distribute across the ever-growing spectrum of platforms where content can be found. Our branded content studio, Moon Tide, helps regional and national brands tell their stories beyond the Golden State network. Using editorial quality content and laser-targeted distribution across all platforms, we create, manage and measure programs and campaigns that deliver demonstrable value to our partners.
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PresidentMind'S Eye Inc. Feb 2014 - PresentManhattan Beach, UsMind's Eye personalizes, humanizes and streamlines the media planning and buying process. We do more than plan and buy media; we creatively use media platforms as a means to elevate brand image. Our carefully crafted media campaigns are brand-authentic, innovative and wallet-friendly. We care about our clients and want them to experience the multi-layered benefits the media world has to offer. -
Partner + Managing DirectorEverywhen Aug 2016 - Jul 2024Los Angeles, Ca, UsLead a full service media agency designed to achieved result for clients and growth for our fellow agency partners. -
Managing PartnerMedia Circus Jun 2016 - Apr 2024
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Group Communications DirectorSaatchi & Saatchi - Toyota Motor Sales Account Apr 2013 - Feb 2014London, Greater London, GbResponsible for internal management of 88+ person national media department in addition to running all activities related to Search & Social Media, Analytics, Ad Operations, Finance, Toyota Dealer Association’s (4) Digital Media, Parts & Service, Certified Used Vehicle, Fleet, Mobility and Toyota Financial Services. Drove best sales results EVER for P&S and TCUV through better use of targeting, mobile, gaming and creativity. Created SSLA CODE OF ETHICS adopted across all departments. Re-organized ROMI department improve efficiency and learnings across national, regional and special services efforts. -
Media ConsultantFarmers Insurance Oct 2012 - Mar 2013Woodland Hills, Ca, UsApproximate $130MM budgetMoved internal at Farmers to orchestrate a smooth transition from Mindshare to Zenith Media; define roles, set objectives, over-haul internal bookkeeping systems, finalize contract/incentive structure and provide leadership for their $130MM+ media spend. Orchestrated Rose Parade Love Float social contest which generated 516MM PR impressions, reached 6.3MM facebook users, 187M+ minutes of branded content engagement and 116% lift in brand consideration with minimal paid media investment. -
Managing Director, Client Lead, Senior PartnerMindshare-Farmers Insurance Account Apr 2012 - Sep 2012London, England, GbApproximate $130MM budgetHired in an attempt to save the Farmers Insurance account which had been in a troubled state for an extended period, the account needed improved strategic direction, effective management and creative inspiration. Despite confirmation of review within days of being hired, successfully re-tooled internal team structure, created new strategic target, improved cross-agency relations, solidified lingering scope-of-work issues and masterminded a NBA PR stunt resulting in national earned in-game media on ESPN, local earned exposure on FSW, as well as numerous tweets and blog posts. -
Group Account DirectorOmd Usa Jan 2010 - Dec 2011New York, Ny, UsApproximate $10MM BudgetAcquired responsibilities for account as it transitioned from our San Francisco office. Responsible for all brands/divisions including Irons, Woods, Putters (Odyssey), Balls, Technologies (uPro), Footwear and Soft Goods. Orchestrated first golf company sponsored Super Bowl pre-game show consisting of on-set branding/products, custom opening/closing, Phil Mickelson video using Callaway products to correctly predict the game winner, and commercial units. Delivered value 395% above investment including significant PR mentions leading into event. -
Group Account DirectorOmd Usa Oct 2008 - Dec 2011New York, Ny, UsApproximate $55MM Budget across 8-10 brandsPitched/won to retain account after OMD Chicago lost the business. Re-positioned Right Guard to attract young males through the use of extensive social marketing and partnership with NBA, resulting in significant lifts amongst avid NBA fans (+51% HH penetration, +56% purchase volume) while being outspent ten fold by several competing brands. In 2010, developed and implemented 360 programs for Tone and Nutriskin body washes, resulting in 30%+ lifts in key measures of familiarity and favorability (Tone) and significantly outperforming Nielsen AIG CPG norms for brand recall, likeability and brand opinion (Nutriskin).
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Managing DirectorOmd Usa Jun 2008 - Dec 2011New York, Ny, UsApproximate $4MM BudgetPitched /won account and retained business since being acquired by Estee Lauder. Built first social marketing program for brand, sited as a point of defining difference for the Estee Lauder purchase, along with significant custom digital marketing efforts.
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Group Account DirectorOmd Usa Mar 2007 - Dec 2011New York, Ny, UsApproximate $25MM BudgetPitched/won against MediaEdge despite their alignment as broadcast AOR and strategic agency for all other Mars divisions in the US. Responsible for strategic thought leadership and core integrator for client’s five buying agencies. Successfully created division’s first product integration in 2008, contributing to the overwhelming success of the Ready Rice marketplace introduction. Agency bonus compensation has been earned each year despite difficult premium rice sales trends caused by recessionary marketplace conditions.
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Group Account DirectorOmd Usa Oct 2006 - Dec 2011New York, Ny, UsApproximate $6MM BudgetGrew billings 150% by developing proof metrics on ROI of programs leading to client co-marketing partnership with key travel retailers. Forged relationships with other island bureau directors resulting in responsibilities over Big Island Visitor Bureau media investments as well. Conduct 4-8 individual market blitz plans: custom broadcast integrations, PR events, viral projections, interactive outdoor, venue takeovers and print.
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Managing DirectorOmd Usa Aug 2006 - Dec 2011New York, Ny, UsApproximate $25MM BudgetResponsible for consumer and trade activities across five strategic business units (Corporate, Life & Health, Retirement & Investor Services, Global Investors, Corporate Sponsorships). Developed corporate sponsorship evaluation criteria and performance metric system for NCAA and NASCAR programs. Introduced barter as means to offset shrinking budgets caused by recent banking meltdown. Despite reducing budgets, able to increase employee and small/midsize business (key targets) brand awareness measures 12% and 29% respectively since earning account.
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Managing DirectorOmd Usa Oct 2008 - Jan 2011New York, Ny, UsApproximate $6MM BudgetPitched/won account. Developed the launches of their blockbuster franchises such as Metal Gear Solid, ProEvolution Soccer and Silent Hill. Metal Gear Solid 4: Guns of the Patriots sold 774,647 units its launch month exclusively on PS3, catapulting it to #1 June software sales position through an integrated launch program created with the MTV Movie Awards (isolated 2 minute pod, in-show mention, post event sponsor, digital takeover, etc.). Konami’s paid media support became so minimal we mutually agreed to part ways.
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Group Account DirectorOmd Usa Jun 2007 - Jan 2009New York, Ny, UsApproximate $15MM BudgetDesigned global media strategies and targeting personas for seven primary territories. Implemented media plans in United States, including multi-year negotiation of Las Vegas bowl naming rights, hospitality events, special features, commercial inventory and digital rights. Pioneer eventually withdrew from flat panel marketplace as plasma technology became price prohibitive.
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Group Account DirectorOmd Usa Jan 2007 - Mar 2008New York, Ny, UsApproximate $4MM BudgetPitched/won. Engineered the Advocacy Loop, “Created by Method-Powered by Advocates” as a means to fuel activism and combat cleaning segment apathy. Worked with internal and client research to database match Progressive Domestics into viable media target.
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West Coast Print DirectorOmd Usa Apr 2003 - Nov 2007New York, Ny, UsApproximate $155MM BudgetSimultaneous to account assignments, initially developed and managed first of its kind west coast print buying and stewardship team. Personally negotiated larger print contracts for all accounts assigned to west coast offices. Instituted all department infrastructure including rate socializing process with confidentiality guidelines, centralized RFP process and formalized inter-departmental workflow
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Group Account DirectorOmd Usa Sep 2006 - Jul 2007New York, Ny, UsApproximate $5MM BudgetIntroduced brands to the barter process as they needed to create maximum impact with minimum investment while seeking potential investors for the family owned/operated company. Created the JBL Bus Tour as way to drive JBL professional concert venue heritage into consumer mindset. Company purchased approximately a year later.
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Group Account DirectorOmd Usa Jul 2006 - Feb 2007New York, Ny, UsApproximate $6MM BudgetSimilar to Harman Kardon, Hoover was courting investors as they were unable to manufacture efficiently enough to compete in price sensitive marketplace. Employed barter to stretch limited resources to effectively deliver sales quotas during the pivotal holiday period, ultimately resulting in final sale of the company shortly after the push.
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Media DirectorOmd Usa Aug 1999 - Jul 2006New York, Ny, UsApproximate $200MM AccountPosition originated at TBWA/Chiat/Day, transitioned to OMD in 2000. Architect of the de-centralized regional dealer support structure still being used. Managed staff across three offices. Imagined several first of their kind create media programs, including WSJ Dealer Circle, FX Burn-Through, G35 Weather Activation and MSN Edge of Innovation. Launched minimum of one new vehicle per year through orchestrated national and regional support plans. Contributed to 81% unit sales growth (75M ’99 to 136M ‘2006).
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Assistant Media Planner To Associate Media DirectorTbwa\Chiat\Day - Nissan & Infiniti Accounts Jun 1988 - Aug 2000Nyc , La, UsTransitioned between Nissan North America and Infiniti Motor Corporation accounts while progressing through the ranks of the agency.
Warren Schaffer Skills
Warren Schaffer Education Details
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Usc Marshall School Of BusinessMarketing -
University Of MiamiMarketing
Frequently Asked Questions about Warren Schaffer
What company does Warren Schaffer work for?
Warren Schaffer works for Moontide Agency
What is Warren Schaffer's role at the current company?
Warren Schaffer's current role is President.
What is Warren Schaffer's email address?
Warren Schaffer's email address is wa****@****dia.com
What schools did Warren Schaffer attend?
Warren Schaffer attended Usc Marshall School Of Business, University Of Miami.
What are some of Warren Schaffer's interests?
Warren Schaffer has interest in Health.
What skills is Warren Schaffer known for?
Warren Schaffer has skills like Integrated Marketing, Advertising, Digital Marketing, Media Planning, Digital Media, Digital Strategy, Media Buying, New Media, Online Advertising, Marketing Strategy, Marketing, Strategy.
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