Warren Schaffer Email & Phone Number
@moontidemedia.com
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Who is Warren Schaffer? Overview
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Warren Schaffer is listed as President at Moontide Agency, based in Manhattan Beach, California, United States. AeroLeads shows a work email signal at moontidemedia.com and a matched LinkedIn profile for Warren Schaffer.
Warren Schaffer previously worked as Partner + Managing Director at Moontide Agency and Partner + Director of Media at Moontide Agency. Warren Schaffer holds Bachelor Of Arts (B.A.), Marketing from Usc Marshall School Of Business.
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About Warren Schaffer
My achievements on paper represent a piece of the intricate and universal understanding I have gained into the minds of both consumers and industry professionals. My professional toolbox is strong and always expanding: Media and marketing expertiseStrategic ThinkingAnalyticsNew Media InfusionMeasurementManagement/mentoringDeep marketplace relations...Yet I also bring another element to the table -- meaning and purpose. To bring a brand to its full potential it must not only be seen and heard, but also felt. Engaging the mind and forging personal meaning for the consumer is key to success. The same is true for the marketing teams responsible for guiding such brands; break-through work requires complete understand and belief in a brand as well as identifying with the consumer being targeted. The consumer’s personal connection to the brand can be driven through various marketing and media techniques. My hands-on, nurturing management approach, combined with the creative, optimized media campaigns I lead, deliver measurable success, profitability, brand growth and loyalty while embedding personal meaning for consumers and my team. My clients are happy and my teams are too. EXAMPLE SUCCESS MEASURESTOYOTA-Best sales year ever for Part & Service and Certified Used Sales (+6% each)SAATCHI LA-Created agency wide Code of EthicsHENKEL/DIAL-Retained client despite OMD Chicago firing by assembling and leading a passionate, dedicated and creative team in LA; resulting in award winning campaigns and significant sales & brand measure lifts (Right Guard +56% target purchase volume, Tone 30%+ lifts in familiarity and favorability)UNCLE BEN’S/MARS- Stole account from media agency responsible for all other US Mars Divisions while serving as strategic leader and Integrator across 5 buying agencies leading the SVP Marketing and Sales to state “Warren took our disjointed and ineffective annual planning process and turned it into a Mars North America best practice”.
Listed skills include Integrated Marketing, Advertising, Digital Marketing, Media Planning, and 46 others.
Warren Schaffer's current company
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Warren Schaffer work experience
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Partner + Managing Director
Partner + Director Of Media
Golden State is a leading media company and content studio organized around the ideas, industries and lifestyles of California. That’s a big idea because California is more than simply a place. It’s the world’s 6th largest economy, a bellwether of global trends and home to the most influential lifestyles on the planet. We own a network of multi-channel.
President
CurrentMind's Eye personalizes, humanizes and streamlines the media planning and buying process. We do more than plan and buy media; we creatively use media platforms as a means to elevate brand image. Our carefully crafted media campaigns are brand-authentic, innovative and wallet-friendly. We care about our clients and want them to experience the multi-layered.
Partner + Managing Director
Lead a full service media agency designed to achieved result for clients and growth for our fellow agency partners.
Managing Partner
Group Communications Director
Responsible for internal management of 88+ person national media department in addition to running all activities related to Search & Social Media, Analytics, Ad Operations, Finance, Toyota Dealer Association’s (4) Digital Media, Parts & Service, Certified Used Vehicle, Fleet, Mobility and Toyota Financial Services. Drove best sales results EVER for P&S.
Media Consultant
Approximate $130MM budgetMoved internal at Farmers to orchestrate a smooth transition from Mindshare to Zenith Media; define roles, set objectives, over-haul internal bookkeeping systems, finalize contract/incentive structure and provide leadership for their $130MM+ media spend. Orchestrated Rose Parade Love Float social contest which generated 516MM PR.
Managing Director, Client Lead, Senior Partner
Approximate $130MM budgetHired in an attempt to save the Farmers Insurance account which had been in a troubled state for an extended period, the account needed improved strategic direction, effective management and creative inspiration. Despite confirmation of review within days of being hired, successfully re-tooled internal team structure, created new.
Group Account Director
Approximate $10MM BudgetAcquired responsibilities for account as it transitioned from our San Francisco office. Responsible for all brands/divisions including Irons, Woods, Putters (Odyssey), Balls, Technologies (uPro), Footwear and Soft Goods. Orchestrated first golf company sponsored Super Bowl pre-game show consisting of on-set branding/products, custom.
Group Account Director
Approximate $55MM Budget across 8-10 brandsPitched/won to retain account after OMD Chicago lost the business. Re-positioned Right Guard to attract young males through the use of extensive social marketing and partnership with NBA, resulting in significant lifts amongst avid NBA fans (+51% HH penetration, +56% purchase volume) while being outspent ten fold.
Managing Director
Approximate $4MM BudgetPitched /won account and retained business since being acquired by Estee Lauder. Built first social marketing program for brand, sited as a point of defining difference for the Estee Lauder purchase, along with significant custom digital marketing efforts.
Group Account Director
Approximate $25MM BudgetPitched/won against MediaEdge despite their alignment as broadcast AOR and strategic agency for all other Mars divisions in the US. Responsible for strategic thought leadership and core integrator for client’s five buying agencies. Successfully created division’s first product integration in 2008, contributing to the overwhelming.
Group Account Director
Approximate $6MM BudgetGrew billings 150% by developing proof metrics on ROI of programs leading to client co-marketing partnership with key travel retailers. Forged relationships with other island bureau directors resulting in responsibilities over Big Island Visitor Bureau media investments as well. Conduct 4-8 individual market blitz plans: custom.
Managing Director
Approximate $25MM BudgetResponsible for consumer and trade activities across five strategic business units (Corporate, Life & Health, Retirement & Investor Services, Global Investors, Corporate Sponsorships). Developed corporate sponsorship evaluation criteria and performance metric system for NCAA and NASCAR programs. Introduced barter as means to offset.
Managing Director
Approximate $6MM BudgetPitched/won account. Developed the launches of their blockbuster franchises such as Metal Gear Solid, ProEvolution Soccer and Silent Hill. Metal Gear Solid 4: Guns of the Patriots sold 774,647 units its launch month exclusively on PS3, catapulting it to #1 June software sales position through an integrated launch program created with.
Group Account Director
Approximate $15MM BudgetDesigned global media strategies and targeting personas for seven primary territories. Implemented media plans in United States, including multi-year negotiation of Las Vegas bowl naming rights, hospitality events, special features, commercial inventory and digital rights. Pioneer eventually withdrew from flat panel marketplace as.
Group Account Director
Approximate $4MM BudgetPitched/won. Engineered the Advocacy Loop, “Created by Method-Powered by Advocates” as a means to fuel activism and combat cleaning segment apathy. Worked with internal and client research to database match Progressive Domestics into viable media target.
West Coast Print Director
Approximate $155MM BudgetSimultaneous to account assignments, initially developed and managed first of its kind west coast print buying and stewardship team. Personally negotiated larger print contracts for all accounts assigned to west coast offices. Instituted all department infrastructure including rate socializing process with confidentiality.
Group Account Director
Approximate $5MM BudgetIntroduced brands to the barter process as they needed to create maximum impact with minimum investment while seeking potential investors for the family owned/operated company. Created the JBL Bus Tour as way to drive JBL professional concert venue heritage into consumer mindset. Company purchased approximately a year later.
Group Account Director
Approximate $6MM BudgetSimilar to Harman Kardon, Hoover was courting investors as they were unable to manufacture efficiently enough to compete in price sensitive marketplace. Employed barter to stretch limited resources to effectively deliver sales quotas during the pivotal holiday period, ultimately resulting in final sale of the company shortly after.
Media Director
Approximate $200MM AccountPosition originated at TBWA/Chiat/Day, transitioned to OMD in 2000. Architect of the de-centralized regional dealer support structure still being used. Managed staff across three offices. Imagined several first of their kind create media programs, including WSJ Dealer Circle, FX Burn-Through, G35 Weather Activation and MSN Edge of.
Assistant Media Planner To Associate Media Director
Transitioned between Nissan North America and Infiniti Motor Corporation accounts while progressing through the ranks of the agency.
Warren Schaffer education
Bachelor Of Arts (B.A.), Marketing
Marketing
Frequently asked questions about Warren Schaffer
Quick answers generated from the profile data available on this page.
What company does Warren Schaffer work for?
Warren Schaffer works for Moontide Agency.
What is Warren Schaffer's role at Moontide Agency?
Warren Schaffer is listed as President at Moontide Agency.
What is Warren Schaffer's email address?
AeroLeads has found 1 work email signal at @moontidemedia.com for Warren Schaffer at Moontide Agency.
Where is Warren Schaffer based?
Warren Schaffer is based in Manhattan Beach, California, United States while working with Moontide Agency.
What companies has Warren Schaffer worked for?
Warren Schaffer has worked for Moontide Agency, Mind'S Eye Inc., Everywhen, Media Circus, and Saatchi & Saatchi - Toyota Motor Sales Account.
How can I contact Warren Schaffer?
You can use AeroLeads to view verified contact signals for Warren Schaffer at Moontide Agency, including work email, phone, and LinkedIn data when available.
What schools did Warren Schaffer attend?
Warren Schaffer holds Bachelor Of Arts (B.A.), Marketing from Usc Marshall School Of Business.
What skills is Warren Schaffer known for?
Warren Schaffer is listed with skills including Integrated Marketing, Advertising, Digital Marketing, Media Planning, Digital Media, Digital Strategy, Media Buying, and New Media.
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