Warren W. Tsai

Warren W. Tsai Email and Phone Number

Advanced automotive semiconductor business executive @ Analog Devices
Warren W. Tsai's Location
San Jose, California, United States, United States
Warren W. Tsai's Contact Details
About Warren W. Tsai

I’m a UC Berkeley-educated electrical engineer and a proud nerd. I’ve designed mixed-signal ICs, laid out PCBs, and written firmware that runs the entire system. I’ve been at the front lines of LCD display and electric vehicle revolutions, and I now manage a business that enables automotive electronics which will transform connected cars and autonomous driving from science fiction to reality. I like engineering elegant solutions, but what I love—what really energizes me—is assembling and working with diverse, cross-functional teams to understand market dynamics, identify opportunities, distill customer requirements, and develop new technology solutions to WIN BUSINESS.I’ve worked in a spectrum of organizations from the small, nimble, and frenetic to the large, deliberate, and stable; I cut my teeth as a professional in a 30-employee start-up that eventually became a public company, and I’ve also worked in some of the largest semiconductor companies. I use the insights I’ve gained from those organizations, big and small, and incorporate their best attributes in building teams and executing projects to WIN BUSINESS.I'm battle-toughened working with the largest and most demanding OEMs and tier-1s in automotive, consumer electronics, PC, and communications/networking markets, and I have extensive experience driving tough negotiations & winning business in Asia and Europe. I believe the numerous customer-engagement lessons I’ve learned (some the hard way) are just as valuable as my MBA education in formulating strategies. Through my teamwork I had won the first-ever employee of the year award at a public company, but I’m even prouder that I had been invited to a bona fide Korean house-warming and shared soju with the host—my customer—because of the relationships I forged by delivering results.In summary, I believe every experience is a chance to learn and to better myself, and I'm always energized by new challenges that take me out of my comfort zone--to deliver results and WIN BUSINESS.

Warren W. Tsai's Current Company Details
Analog Devices

Analog Devices

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Advanced automotive semiconductor business executive
Warren W. Tsai Work Experience Details
  • Analog Devices
    General Manager & Managing Director, Automotive Power Management Solutions
    Analog Devices 2022 - Present
    Wilmington, Ma, Us
    I lead a fast-growing and highly-differentiated product line of automotive power solutions--DC/DC's, power management ICs (PMICs), LED drivers, and power ASSP products--that power the most advanced domain controller SoCs and ECUs, LCD displays, LED lighting, and sensors--radars, LiDARs, HD cameras, etc.,--in cutting-edge automotive infotainment, LCD display, lighting, and ASIL-compliant advanced driver assist & safety (ADAS) systems.I lead the business strategy and the product marketing, product management, and applications engineering teams; this encompasses target segment identification, customer engagement, new product definition, product development and go-to-market plans, competitive analysis, pricing, and product promotion activities. My team directly collaborates with all the major automotive tier-1 suppliers and OEMs worldwide to bring to market the highest-performance and most innovative power solutions that enable the next generation of digital cockpit, connectivity, ADAS, and autonomous-driving systems.
  • Maxim Integrated
    Executive Director Of Business Management
    Maxim Integrated 2019 - 2022
    San Jose, Ca, Us
  • Maxim Integrated
    Director Of Business Management
    Maxim Integrated 2015 - 2019
    San Jose, Ca, Us
    Automotive Power Management Solutions, Automotive Business UnitI lead the team of business managers who drive the business and product strategy for the automotive power management solutions product line: roadmap planning, product marketing, business development, product management, competitive analysis, and value-based pricing.
  • Texas Instruments
    Senior Product Marketing Manager
    Texas Instruments 2011 - 2014
    Dallas, Tx, Us
    Automotive battery and power management solutionsDrive the go-to-market strategy in Asia--targeting China, Korea, & Japan--for automotive lithium-ion battery & power management solutions, by identifying region-specific engagement plans and winning design-ins at the key accounts to grow market share
  • Cypress Semiconductor
    Senior Product Marketing Manager
    Cypress Semiconductor 2009 - 2011
    San Jose, Ca, Us
    Timing solutionsLead product marketing for a broad portfolio of silicon timing solutions--PLL clock generators and buffers--and drive a new generation of high-performance timing solutions--targeting telecommunications & enterprise computing applications--to grow revenue and market share
  • Genesis Microchip Inc.
    Senior Product Marketing Manager
    Genesis Microchip Inc. 2006 - 2009
    Product marketing for LCD monitor controllers:- Drive the definition of a new platform of mass-market LCD monitor solutions to grow revenue- Negotiate with top-tier PC OEMs and LCD monitor ODMs
  • Genesis Microchip Inc.
    Senior Applications Engineering Manager
    Genesis Microchip Inc. 1998 - 2006
    Lead the LCD controllers applications engineering team that is responsible for:- Customer support as product experts- Silicon validation- Technical marketing collateral- Cross functional teamwork with design, firmware, QA, and operations groups
  • Ark Logic
    Design Engineer
    Ark Logic 1997 - 1998
  • Cirrus Logic Inc.
    Systems Engineer, Design Engineer
    Cirrus Logic Inc. 1995 - 1997
    Austin, Tx, Us

Warren W. Tsai Skills

Product Management Product Marketing Go To Market Strategy Business Development Management Engineering Management Product Launch Marketing Strategy Pricing Strategy Marketing Management Market Analysis Multicultural Marketing Multilingual Negotiation Semiconductors Systems Engineering Cross Functional Team Leadership Integrated Circuits Electronics Product Development Application Specific Integrated Circuits

Warren W. Tsai Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Electrical Engineering And Computer Sciences
  • Columbia Business School
    Columbia Business School
    Corporate Finance & Strategy
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Entrepreneurial Studies & Marketing

Frequently Asked Questions about Warren W. Tsai

What company does Warren W. Tsai work for?

Warren W. Tsai works for Analog Devices

What is Warren W. Tsai's role at the current company?

Warren W. Tsai's current role is Advanced automotive semiconductor business executive.

What is Warren W. Tsai's email address?

Warren W. Tsai's email address is wa****@****ail.com

What schools did Warren W. Tsai attend?

Warren W. Tsai attended University Of California, Berkeley, Columbia Business School, University Of California, Berkeley, Haas School Of Business.

What skills is Warren W. Tsai known for?

Warren W. Tsai has skills like Product Management, Product Marketing, Go To Market Strategy, Business Development, Management, Engineering Management, Product Launch, Marketing Strategy, Pricing Strategy, Marketing Management, Market Analysis, Multicultural Marketing.

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