The same services I offer a other retail groups who employ me--serve as an educator/presenter,speacial projects, produce DVDs, CDs, speak and offer advice as requested.

Consultant and educator to the retail and wholesale business,Areas of expertise include, but not limited to: sales, service, merchandising, motivation, advertising and attitudes of success.Professional speaker with over 1,200 professional appearances as a keynoter, seminar leader and speaker for meetings and special occasions.I currently have a regular column in Floor Trends Magazine

Best-read columnist in the flooring industry offering state of the art techniques in sales, leadership, retail expertise and customer service, Floor Covering News along with the WFCA and major retailing groups sponsored my books on service, retailing, leadership, selling to women and other subjects including the best selling book in the history of the industry, THE ART OF SELLING RETAIL.

The presence I built in the industry through relationships and The Retail Floor Covering Institute’’ shaped my future in the flooring industry. My position with Floor Covering News gave me the exposure needed to further my consulting career. What started as a hands-on consultant for store operations, sales promotions and start-ups morphed rapidly into becoming a full time educator and keynote speaker. My books are the best-selling books in the history of the industry as well as my DVD… Show more The presence I built in the industry through relationships and The Retail Floor Covering Institute’’ shaped my future in the flooring industry. My position with Floor Covering News gave me the exposure needed to further my consulting career. What started as a hands-on consultant for store operations, sales promotions and start-ups morphed rapidly into becoming a full time educator and keynote speaker. My books are the best-selling books in the history of the industry as well as my DVD programs. Several companies have contracted with me to write various training manuals. By 2006, fully 90% of Motivation Plus income came through personal appearances and sales of educational materials associated with this activity.Companies regularly arrange personal appearances to attract people to their conventions, dinner meetings, recruitment meetings and educational events. My assertion that most people leave 90% of their potential on the table is easily demonstrated in all areas of expertise so my easy to follow advise to pick up at least some of the 90% is accepted. My client list includes all major retail groups, the largest distributors, manufacturers and a who’s who of retailing: Einstein Moomjy Flooring and Furniture, Pearce Flooring, Bon Marche, Coles of San Diego, Porter’s of Racine, Steinhafels as well as most of the fifty or so flooring related associations, The National Home Furnishings Assn. and National Interior Products Assn. Show less

Stinson carpet has no connection to NFT where i was a paid columnist

Davis carpet was a multi-store flooring retailer operating under different names with a unique merchandising and promotional formulas. The showroom was set up to display flooring products as they were to be used in the home. Lighting was incandescent as in the home. All samples were 27" x 54" and every quality was wear rated with usable warranties..

If I ran into too many more good offers to change careers, my vocation would be that of a career changer. However, with the experience gained from the last several positions, I had a definite game plan to separate my stores from the competition if I ever had the opportunity to get back into retail. As it turned out, another client whom I had just sold carpet for 273 condominiums asked me to supervise the project. He was so impressed at the end of the installation that he offered to rent me a… Show more If I ran into too many more good offers to change careers, my vocation would be that of a career changer. However, with the experience gained from the last several positions, I had a definite game plan to separate my stores from the competition if I ever had the opportunity to get back into retail. As it turned out, another client whom I had just sold carpet for 273 condominiums asked me to supervise the project. He was so impressed at the end of the installation that he offered to rent me a 10,000 square foot space he had recently vacated and invest in my retail operation.We came to agreement and opened in July 1973. We sold floor covering “The Davis Way” a unique method of merchandising. Becoming a contrarian retailer made our store the marketing leader in 6 different market areas. We sold not what was the current popular fad, but rather what would make her home the “home of her dreams.” We provided our salespeople with effective sales and design training and concentrated on building relationships. I sold the chain to a family member in 1985. Show less

Knowing the regional Vice-President of Alexander Smith through The Design Center, I was offered this position when it became apparent I would be resigning. As a retail junkie, I loved this position as it afforded me the opportunity to speak to retailers. It was here that it became ingrained that people buy from people no matter what the product and price. My philosophy of sales which led to later on my becoming the leading sales trainer in the flooring industry began when the realization that… Show more Knowing the regional Vice-President of Alexander Smith through The Design Center, I was offered this position when it became apparent I would be resigning. As a retail junkie, I loved this position as it afforded me the opportunity to speak to retailers. It was here that it became ingrained that people buy from people no matter what the product and price. My philosophy of sales which led to later on my becoming the leading sales trainer in the flooring industry began when the realization that retailers didn’t want to buy carpet they wanted to make money. If I could show them how to make money, there was no selling. I was also in charge of contract sales for Alexander Smith becoming the major supplier for two of Boston’s three major flooring contractors. Show less

One of my ELLIOT’S clients owned several plumbing and electrical supply companies and came up with the idea of opening an upscale 15,000 square foot design center which could provide key-in-lock service from conception and design to accessorizing custom kitchens and baths which would upgrade their their contractor/customers’ projects. In working with the owner and his designer, they became convinced that I was the perfect person to run this high-end operation and made me an offer I couldn’t… Show more One of my ELLIOT’S clients owned several plumbing and electrical supply companies and came up with the idea of opening an upscale 15,000 square foot design center which could provide key-in-lock service from conception and design to accessorizing custom kitchens and baths which would upgrade their their contractor/customers’ projects. In working with the owner and his designer, they became convinced that I was the perfect person to run this high-end operation and made me an offer I couldn’t refuse. I had complete control over the designer salespeople, our internal installers and operations. During this time I formed Decorator Installations which supplied the craftsmen and artists critical to completing our projects. A dispute over the ownership of this ancillary company ended our relationship. Show less

First obtaining employment as an outside commissioned salesperson, I was called into the president’s office after three months and was handed a substantial check which represented my earnings above and beyond my draw. Mr. Goodman informed me I was the #1 salesperson in the company. The experience gained from working for a more sophisticated operation than my first stores helped form my philosophy of retailing for the future.

My career in the floor covering industry started a few years earlier as a carpet cleaner and installer. Believing I could provide better service than the stores I worked for, with less than no money, but brimming with confidence, I convinced a landlord that not only could I not afford to come up with the security, but probably wouldn’t be able to come up with the rent for a few months. B & B Carpet was a full service flooring store which paid the bills and provided a wealth of experience for… Show more My career in the floor covering industry started a few years earlier as a carpet cleaner and installer. Believing I could provide better service than the stores I worked for, with less than no money, but brimming with confidence, I convinced a landlord that not only could I not afford to come up with the security, but probably wouldn’t be able to come up with the rent for a few months. B & B Carpet was a full service flooring store which paid the bills and provided a wealth of experience for almost seven years. Wanting to return to my native New England, I closed the business and set off for New Hampshire. Show less