Relocated to Ho Chi Minh City, Vietnam (due to my wife’s secondment).Sales Manager in a start-up craft brewery in an emerging market, reporting to the Operations Manager, and part of the management team. Responsible for 90 customers in Ho Chi Minh, Hanoi, Da Nang.Focus on growth in both Vietnamese and Foreign venues. Managed a team of 3 sales employees and 2 beer technicians. Responsible for contract management, compliance, and retention of customers. Business development, event management and marketing/promotions. Achieved KPIs to reach company-wide targets: sell-ins, activations, promotions, venue call compliance.

Relocated to Melbourne, Australia due to an internal transfer. In this role I managed a Melbourne East urban territory, comprising 90+ customers, including off-licence (grocery and bottle stores), on-licence (bars/restaurants/hotels), and integrated accounts.My focus was on on beer and cider: growing Lion’s market share by driving mainstream beers and growth in craft beer, cider, and international premium - to achieve a ‘Vibrant beer culture’.Responsible for contract management, compliance, and retention of customers. Achieved KPIs to reach individual and team targets: sell-ins, activations, promotions, journey plan compliance. Actively involved in all Lion team and development activities.

During my time at Lion New Zealand, I held a variety of roles:* Sales Executive – Auckland UrbanNorth Auckland territory, from Devonport to Whangaparaoa; multi-beverage portfolio: beer, cider, wines and spirits; developed and implemented initiatives for traditional liquor outlets to drive sales of premium spirits; Wine Ambassador for the team.* Sales Executive – West Auckland TrustImplemented all sales and promotional activities in the West Auckland Trust; merchandised all on-premise promotional activities and ensure brand standards were upheld; initiated and managed the West Auckland Sampling Team.* MerchandiserMerchandiser covering South Auckland; serviced off-premise customers to implement promotional activities in traditional liquor banners, in line with national accounts activity; upheld brand, retail, and merchandising standards to ensure Lion products achieved the best impact.* Outbound Sales ExecutiveTelephone account manager.

Assisted in running the Homewares department in this large format retail store, in Auckland’s destination shopping district (Newmarket). 8 direct reports, weekend duty manager (20+ staff). Staff supervision, rostering, performance conversations, KPI reporting.