Key achievements: 1 – Enhanced overall company profitability through the introduction of cloud, managed IT, security, converged collaboration, and IoT in partnership with world leading technology vendors2 –Induced a culture of value-based selling and enabled Account team to upsell & cross-sell through account development planning3 - Spearheaded demand generation activities through aggressive content marketing and joint events with vendors

Key achievements:Wrote a 2-years turnaround business plan, successfully negotiated it with the board and turned around IMT into a profit-making entity before the end of the 2nd year

Key achievements: 1 - Revamped partner network 2 - Rolled out Managed Security Program (MSP) with telcos and ISPs 3 - Spearheaded entry into the enterprise sector along with system integrators 4 - Conducted demand generation and brand awareness events across the Kingdom

Key achievements: 1- Revamped the sales team by replacing dead wood, reassigned accounts to increase focus on key accounts2 - Created a new Engagement team tasked to act as technology, services and support advisors to key customers and to provide feedback on features required to be added on services3 - Carried out thorough Account Planning with all Major Account Managers and Engagement team to upsell newly added services4 - Enhanced product portfolio by adding new features to existing services and adding new services

Information Management Technologies Co. (www.imt.com.sa) is a subsidiary of the Al-Suwaidi Holding Co. a US$ 500M group operating in the Kingdom of Saudi Arabia for over 50 years. IMT specializes in providing IS security, IT infrastructure management, broadband wireless, and enterprise applications solutions. As Head of Sales & Marketing Manager, I was responsible to prepare Kingdomwide business plans, get them approved by the board, preparing execution plan including defining and monitoring KPIs of sales team members and involving in sales activities along with them. I also managed Saudi Aramco and Saudi Electric Co accounts directly.

Ora-Tech (www.ora-tech.com) comprises of 3 companies with a unified focus on providing end-to-end IT solution through a diversified portfolio of products & services. The group is Pakistan's largest implementer of Oracle E-Business Suite, MS Great Plains, MAXIMO, Datastream, and Symbol Banking Solution. Managed sales & distribution of the group’s products and solutions. I was responsible to work with Account Managers on a portfolio-based approach whereby a lot of up-selling and cross-selling was involved. Turned around the corporate sales in such a manner that when I left Ora-Tech, 70% of its business came from 25% of its customers with 90% of customers using more than 2 solutions from the group.

CresSoft (www.cressoft.com) was Pakistan's largest & only ISO-9001 TickIT certified software company. I joined as Business Development Executive and held various positions in business development, sales and marketing, B-B ecommerce research and development and media relations functions.

Progressive Systems was one of the pioneers of software development in Pakistan. I was responsible to generate sales by carrying out complete sales cycle starting from conducting market research, tele-marketing, scheduling appointments, giving company presentation to the prospective customers, conducting preliminary analysis of their requirements, preparing solution proposals, getting them approved by the customers, conducting negotiations & closing the deal.