• Own and be accountable for growth in utilization and engagement• Own the marketing insights dashboards with a mastery of marketing metrics that measure and optimize campaign effectiveness• Own demand generation and increase MQLs• Contribute to the ESP strategy and handle the day to day execution• Create and implement campaigns and communications for B2B and B2B2C… with an H2H tone• Create and run onsite and offsite earned and paid campaigns with measurable results• Support the Account Management team to drive client delight with marketing activities• Support the Sales team to win business with marketing activities• Support conferences, PR and speaking engagements to amplify the message• Present innovative ideas to senior management • Working hard to stay ahead of the curve on social platforms, marketing-design trends, influencers in health and well-being, and best practices across various innovative/disruptive industries • An ambassador for the company, pursuing excellence and operating with integrity at all times

Email Marketing Manager for KelbyOne; a subscription-based online educational community specializing in photography, Photoshop, and Lightroom. With a degree in computer information from the University of South Florida, John designs, develops, and implements all email marketing strategies, targeting a variety of different clients. He specializes in the setup and maintenance of data integrations such as Salesforce and Zapier as well as email automation campaigns.Current Responsibilities:Strategically build and execute brand awareness and lead generation campaigns for KelbyOne, KelbyOne Live and Photoshop World while keeping budget and best practices in mind.Develop the strategy for using email and direct messaging/chat to increase revenue for the company through lead generation and marketing.Collect all necessary deliverables and act as the project manager to ensure each campaign or project is properly set-up, stays on track and gets implemented on time and is free of errors.Assemble with other members of the executive committee to research and develop strategic business plans and executes all Marketing action items.Maintain a customer-centric strategy in order to out-innovate KelbyOne competitors and increase customer engagement and satisfaction. Identify alternative channels for membership and revenue growth.Evaluate analytics to establish and monitor sales goals, cost per acquisition goals and other important KPIs to identify opportunities for revenue growth.

• Responsible for fully implementing all of client's email campaigns, which includes determining the target audience, monitoring data, scheduling the email campaign, and tracking the results.• Effectively working with other departments within the agency to ensure full potential of campaigns, whether they be automated or manual sends. • Creating multiple reports showing trends and tracking of various campaigns and suggesting improvements and changes based on this data. • Providing digital tracking and reporting solutions for organizations of all sizes and industries. My current clients utilize Adobe Marketing Cloud (Omniture) services and Google Analytics to tag and monitor their web properties (desktop sites, responsive design, mobile sites, and applications).• Client facing experience with presenting email strategy and campaign analysis• Experience in editing HTML with Adobe Dreamweaver and implementing dynamic content specific to individual users• Experienced in Oracle Responsys, Salesforce Marketing Cloud, and Listrak