Waseem Sofi work email
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Waseem Sofi personal email
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I am an experienced SEO professional with a proven track record of driving organic growth and optimizing online visibility for a diverse range of companies. Over the years, I have had the privilege of working with industry leaders like Neil Patel Digital India, ClearTax, Havas Worldwide, Holiday IQ, I Vista Digital Solutions, and Connect Films PVT Ltd.At Neil Patel Digital India, I served as the Director of Search & Operations, leading a team responsible for managing 45 SEO accounts. My role involved developing and executing successful SEO strategies, overseeing teams of SEO specialists and account managers, conducting technical audits, and ensuring client satisfaction. I also played a pivotal role in client onboarding, strategic planning, and up-selling to achieve agency margin goals.During my tenure at ClearTax as an SEO Manager, I orchestrated on-site and off-site optimization efforts, expanded keyword research, and supervised paid search campaigns. I established standard workflows, managed editorial calendars, and led content strategy to enhance web content performance. Additionally, I consistently monitored industry trends and leveraged analytics to fine-tune our strategies.At Havas Worldwide, I took on the role of SEO Manager, managing SEO strategies, implementing technical SEO improvements, and collaborating with clients to define objectives. I actively engaged in business development and client retention efforts while ensuring my team's work adhered to the highest quality standards.As a Senior SEO Lead at Holiday IQ, I conducted extensive on-page and off-page optimization, keyword research, and competitor benchmarking. I effectively managed campaigns, analyzed results, and produced detailed performance reports. Additionally, I focused on conversion rate optimization (CRO) to maximize website effectiveness.My journey in SEO began from Connect Films PVT Ltd & at I Vista Digital Solutions, where I served as an Associate Consultant. I performed comprehensive website audits, keyword research, and on-page optimizations. Off-page, I executed link building strategies and closely monitored Google updates to maintain high search engine rankings.Throughout my career, I have stayed at the forefront of SEO and digital marketing trends, consistently delivering exceptional results for my clients. I am passionate about leveraging data and innovation to achieve and exceed business objectives. If you are seeking a dedicated SEO professional with a proven ability to drive growth and enhance online presence, feel free to connect with me.
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Sales Manager360 CreationsBengaluru, Ka, In
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Search Engine Optimization ManagerPlatform Marketing Jul 2024 - PresentBangalore Urban, Karnataka, India -
Search Engine Optimization ConsultantSelf-Employed Nov 2023 - Jul 2024Bangalore Urban, Karnataka, India
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Seo HeadAapkapainter.Com Apr 2022 - Oct 2023Bangalore1. Develop and execute successful SEO strategies for all the projects2. Keywords strategy to help identify the intent based keywords3. Competitors research on at least 4 competition to identify the gaps4. Technical Audits to identify the technical issues, errors like 404 pages, canonical implementation, page speed, structured data utilization, broken links, XML & HTML sitemaps, page experience, crawl errors, duplicate thin content, website architecture, Clean URL structure, robots.txt5. UI/UX improvement to improve the time spent on page and user experience6. Website Audit weekly, bi-weekly & monthly to know if there are any issues reported by Google or showing up in third party tools7. Content optimization by maintaining the keyword density on the page content8. Optimizing H1, H2 tags with keywords to add weightage on the keywords9. Provide content briefs to content team to develop SEO rich content10. Train content team and show the performance on weekly basis to measure the results & to develop good content in future11. Closely work with the front end developed to optimize on-page elements12. Analyzing the heatmaps and recording of the pages using Microsoft clarity and optimize CTA on the page to improve the conversions. (CRO experiments)13. Work with design team to get the right design output for the new landing pages, feature images of blogs, new CTA's, Homepage elements etc14. Direct off-page team to build high quality backlinks from freely abvailable platforms and paid platforms15. Develop content in case of high priority blogs and landing pages16. Reporting directly to Co-founder/CEO to measure the growth in orgnic traffic and leads on a daily, weekly, bi-weekly and monthly basis17. Monitor priority keywords rankings on daily basis which gives good conversions on a daily basis18. Detailed competition analysis on #1 ranking website for a keywords for Apple to Apple comparison and finding out the gaps hence optimizing the landing pages -
Director - Search & Operations (Seo)Neil Patel Digital India Feb 2020 - Sep 2020Bengaluru Area, India -
Seo Manager | Growth HackerCleartax India Jan 2019 - Feb 2020Bengaluru Area, India -
Head Of SearchHavas Feb 2016 - Jan 2019Bengaluru Area, India1) Develop digital marketing strategy and lead execution for assigned brands and projects; develop both short-term and long-term digital campaigns SEO, SEM, and Social based on best practices and analytics2) Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth3) Using available data sources to deep dive and troubleshoot campaign performance issues and propose methodical optimization tests, a campaign based4) Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data5) An in-depth Analysis of SEO, external optimization and all the latest updates in the SEO industry. Articulately research, conceptualize, execute and monitor SEO campaigns in competitive niches. This includes establishing targets, complete on-page, off-page optimization according to Google’ search engine algorithm and establishing effective external optimization strategies according to the latest Google updates.6) Implementing, designing and optimizing the website’s technical SEO7) Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time8) Participate in the data collection strategy to ensure the success of client analytics program9) Serve as primary point of contact between client stakeholders, development teams for all analytics web, mobile and campaign implementation activities10) Create presentations and other deliverables to provide results, recommendations and advice to clients and other business partners11) Detailed monthly campaign performance reports using Google Analytics which include statistical analysis, growth comparison MoM, YoY, Quarterly and Half Yearly, reports relating to outcomes based on the data analysis for various brandsClients:GSKMylanShaadi.comHULHavas Internal Lead Optimization -
Senior Seo LeadHolidayiq.Com Oct 2013 - Feb 2016Bangalore1. Set clear campaign targets and monitor results using data from Google Analytics & webmasters and other key software tools.2. Detailed monthly campaign performance reports using Google Analytics which include statistical analysis, recommendations and executive summaries.3. Devising strategies to drive online traffic.4. Evaluating customer research, market conditions and competitor data for the digital space5. Analyze data from web analytics tools to provide recommendations that increase website conversion rates, visitor engagement and site satisfaction6. Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring7. Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results8. Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various9. Review reports, setting up new strategy and planning10. Conversion Rate Optimization (CRO) for website and landing pages.11. Create dashboards for senior management and various business units, synthesizing data from various sources12. SEO (Both On page and Off Page optimization). An in-depth Analysis of SEO, external optimization and all the latest updates in the SEO industry. Articulately research, conceptualize, execute and monitor SEO campaigns in competitive niches. 13. Performing detailed keyword research using Google Ad Words Keyword Planner to target accordingly Primary, Secondary and Territory Keywords for proper keyword targeting.14. Implementing and designing Page Title, Meta Tags, Images Tags, URL Structure, Internal Linking Structure, Breadcrumbs, Adding schemas, Robots.txt File, Header tags, UGC Content Mapping. -
Associate Consultant - SeoI-Vista Digital Solutions Mar 2013 - Oct 2013Bengaluru Area, IndiaResponsibilities:On Page360 ͦ Website SEO Audit’s for Various Clients to Perform SEO Best Practices Activities.Performing Site Specific Keyword Research (Branded & Non Branded) Keywords and Competitive Benchmarking. Auditing, Designing and Creating Page Title, Meta Tags, Images Tags, URL Structure, Internal Linking Structure, Breadcrumbs, Robots.txt File, Header tags, SEO Rich Content Mapping for Proper Keyword Targeting.Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.Improving Site Speed, Canonicalization and Code to Text Ratio.Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesInteraction with Clients, Account Mangers, Developers, Designers, Creative Teams, other members of SEO and SEM and Other Team Members to Meet Client Goals.Working with the Development Team to Analyze site Code and Provide Recommendations Based on SEO Best Practices.Identify, Recommend and Implement on-page website SEO optimization to increase rankings and relevance, drive organic traffic, and increase consumer/service provider engagement and acquisitionOn - Page Marketing Activities to Increase Conversion Rate Such as Identifying Seasonal Promotional Opportunities, Maintaining Banners on the Site and Changing them Periodically to Promote Different offers and Products, and Maintaining Special Offers, Landing Pages, Rebate and Updating them Regularly. Off PageExecuting Linking Strategies for quality inbound Links from the Relevant and High PR Websites.Keep Track of Google Penguin Update to Keep Control Over Off Page Submissions and Avoid Penguin Effect.Craft Targeted Niche, Article Submission, Press Release, Blogging, Hub Pages, Squidoo Lens Creation, Tumblr, Image Sharing, Social Bookmarking, Local Business Listings, Classified Ads and Directory Listings Avoiding Class C IP Addresses. Google Maps Listings and Promotions. -
Seo/Web AnalystConnectfilms Media Pvt Ltd. Jan 2009 - Dec 2012Bengaluru Area, IndiaResponsibilities: On Page & Off Page1. Consult with Business team to improve Search Engine Rankings for Targeted Keyword Phrases.2. Website Auditing.3. Keyword Research. (Segregation of Brand keywords and Generic Keywords)4. Edit Visible Text, Title Tags, and Meta tags.5. Utilize Proper HTML to logically structure web pages.6. Generate monthly/weekly and adhoc reports using Site Catalysts eg: Website performance for time spent on site, bounce rate, exit rate, contest participation reports, Video Analytics (start, stop, shares) 7. Google Webmaster Tool. Search Engine Marketing Services 2009 (January) – 2012 (December)1. Promoting traffic on the client’s website through PPC Program. 2. Creating and maintaining Pay Per Click campaigns on Google, Facebook.3. Wide research on keywords, analysis and selection.4. Creation of Ad Copies, Title and Description for PPC campaigns as per precise limit & Guidelines.5. Main target of getting betters ROI with Less Amount spent on the account. 6. Preparing PPC monthly/weekly Reports through, Google Analytics and improving ROI using A/B Testing for landing pages.
Waseem Sofi Skills
Waseem Sofi Education Details
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Indian School Of Business ManagementManagement -
Baldwins Boys High SchoolNoble Convent School
Frequently Asked Questions about Waseem Sofi
What company does Waseem Sofi work for?
Waseem Sofi works for 360 Creations
What is Waseem Sofi's role at the current company?
Waseem Sofi's current role is Sales Manager.
What is Waseem Sofi's email address?
Waseem Sofi's email address is so****@****ail.com
What schools did Waseem Sofi attend?
Waseem Sofi attended Indian School Of Business Management, Baldwins Boys High School.
What are some of Waseem Sofi's interests?
Waseem Sofi has interest in Social Services, Children, Badminton, Economic Empowerment, Traveling, Civil Rights And Social Action, Trecking, Environment, Education, Basketball.
What skills is Waseem Sofi known for?
Waseem Sofi has skills like Web Analytics, Google Analytics, Omniture, Data Analysis, Search Analysis, Google Webmaster Tools, Google Website Optimizer, Seo, Organic Search, Ppc, Online Marketing, Link Building.
Who are Waseem Sofi's colleagues?
Waseem Sofi's colleagues are Sowmya Mp, Vinod K, Hemachandra Changala, Manoj Kumar, Darshan Athreya.
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Waseem Sofi
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