Farrah Washash Email & Phone Number

London, GB

London, England, United Kingdom

At Hertech we pride ourselves on building websites that are robust, sustainable and accessible. We feel that focus on people and the planet should be a key consideration in everything we do and that's why we primarily work with non-profits, social and environmental enterprises. We help organisations create fully compliant websites from the ground up..

The Line is London’s first dedicated public art walk. Connecting three boroughs (Newham, Tower Hamlets and Greenwich) and following the Greenwich Meridian, it runs between the Queen Elizabeth Olympic Park and The O2 on Greenwich Peninsula. The Line features an evolving programme of art installations (loans and commissioned works), projects and events.

Marseille, France

• Co-founded Anglo/American bakery in Marseille which was a life-long dream. This included market study, securing location and funding, plus design and build of establishment which was featured in numerous design.
• Main responsibilities include all design, branding, packaging, marketing, PR and seasonal selection of products.

Throughout my role as a freelancer I was contracted to lead projects, mainly digital. That lead to my progression into digital strategy to help organisations find their voice and space, especially online.

Dubai, United Arab Emirates

. Produced and project managed a 3 time award winning animation:World Wildlife Fund UAE Ecological Footprint Animation was winner at Ottawa Int’l Animation Festival, Bradford Film Festival UK & Dubai Lynx. Building strategy, pitching, planning and execution of operational/ tactical aspects of campaigns for projects.. Sourcing ideas and concepts then.

Dubai, United Arab Emirates

• Setting up marketing communications arm, working alongside events division and heading team of 3 specializing in fashion, arts, media and entertainment industries
• Leading research, planning, conceptualization, budgeting, pitching, outsourcing, and execution of marcom campaigns with 90% conversion rate from project to retained clients
• Responsible for internal marketing strategy and key player in merger with sister companies to create a unified brand
• Securing multinational brands such as Christie’s, Puma, La Mer, Replay, and Mini by utilizing innovative tools such as experiential and viral marketing - at that time.

Dubai, United Arab Emirates

• Started as marcom executive, then promoted with increased responsibilities to a dual role as account executive as well.
• Converted project basis clients to retainer clients alongside manager through planning of successful integrated corporate communication plans and marketing campaigns for Telecoms, IT and Media & Entertainment.
• Increased business by steering companyʼs own marketing strategy through external relations, special events, awareness campaigns, whitepapers and speaker ops
• Maintained excellent media relations and performed PR functions – Press releases, byliners, content management, press relations.

Postgraduate Certificate In Design For Visual Communication, Design And Visual Communication, Graduated With Merit

The course recognises that graphic design is one of the most important and influential of what has become known as the creative industries.

Bcomm, Management Information Systems And E-Commerce

Activities and Societies: AIESEC, Undergraduate Business Games Ambassador